bing audience around the world

31.3% 13.2% 3.8% Bing Network Market Share Growing on a global scale. Unique Searchers Market Share Monthly Searches WORLDWIDE THE AMERICAS USA Canada Mexico Argentina Peru Colombia Venezuela Chile Brazil UK Ireland France Germany Spain Italy Netherlands Norway Belgium Finland Sweden Denmark Austria Switzerland India Indonesia Malaysia Philippines Singapore Taiwan Japan Hong Kong Thailand Vietnam Australia* New Zealand* China* EUROPE ASIA 8.0% 524M 11B UNITED STATES 31.3% 160M 5B UNITED KINGDOM 20.5% 30M 840M EUROPE 7.3% 131M 3B 5.4% HONG KONG 5.4% 2M 23M ASIA PACIFIC 3.1% 126M 2B CANADA 13.2% 14M 341M 27.2% TAIWAN 27.2% 10M 353M BRAZIL 3.8% 16M 259M LATIN AMERICA 4.5% 56M 776M 11.4% AUSTRALIA 11.4% 9M 167M NETHERLANDS 9.0% 7M 127M 9.0% DENMARK 6.6% 1M 11M 6.6% SPAIN 8.5% 8M 175M GERMANY 10.2% 21M 405M ITALY 8.4% 9M 213M FRANCE 12.4% 20M 548M SWEDEN 8.2% 2M 25M 8.2% FINLAND 6.8% 1M 13M 6.8% NORWAY 12.8% 1M 13M 12.8% 20.5% 8.5% 10.2% 8.4% 12.4% comScore qSearch (custom), June 2016. Bing Network includes Microsoft Search sites, Yahoo Search sites and AOL Search Network sites in the United States, Canada, and all other international markets and worldwide.

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31.3%

13.2%

3.8%

Bing Network Market Share Growing on a global scale. Unique SearchersMarket Share Monthly Searches

WORLDWIDE

THE AMERICASUSACanadaMexico

ArgentinaPeruColombia

VenezuelaChileBrazil

UKIrelandFranceGermany

SpainItalyNetherlandsNorway

BelgiumFinlandSwedenDenmark

AustriaSwitzerland

IndiaIndonesiaMalaysiaPhilippines

SingaporeTaiwanJapanHong Kong

ThailandVietnamAustralia*

New Zealand*China*

EUROPE

ASIA

8.0% 524M 11B

UNITED STATES31.3% 160M 5B

UNITED KINGDOM20.5% 30M 840M

EUROPE7.3% 131M 3B

5.4%HONG KONG

5.4% 2M 23M

ASIA PACIFIC3.1% 126M 2B

CANADA13.2% 14M 341M

27.2%TAIWAN

27.2% 10M 353M

BRAZIL3.8% 16M 259M

LATIN AMERICA4.5% 56M 776M

11.4%AUSTRALIA

11.4% 9M 167M

NETHERLANDS9.0% 7M 127M 9.0%

DENMARK6.6% 1M 11M 6.6%

SPAIN8.5% 8M 175M

GERMANY10.2% 21M 405M

ITALY8.4% 9M 213M

FRANCE12.4% 20M 548M

SWEDEN8.2% 2M 25M 8.2%

FINLAND6.8% 1M 13M 6.8%

NORWAY12.8% 1M 13M 12.8%

20.5%

8.5%

10.2%

8.4%

12.4%

comScore qSearch (custom), June 2016. Bing Network includes Microsoft Search sites, Yahoo Search sites and AOL Search Network sites in the United States, Canada, and all other international markets and worldwide.

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