1.

2. http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152

3.

And Businesses Want to be In Front of Them

SMBs online ad spend will grow 31% in 2013

Local search spend in 2013 expected at $6.7B

Need solutions that bridge local purchase online research

and offline commerce transaction

Online will have 25% share of local ad spend in 2013

• Manage online presence & identity, be

found by millions of Bing users

•

•

Simple Sign Up in 3 Steps – For Merchant Owners

Step 1

• Find your business on Bing, OR

• Create a new business listing

• Support bulk upload

Step 2

• Verify ownership via mail or phone

• Agency verification process

supported

Step 3

• Listings show up on Bing search results

on PC, tablet and mobile devices

Bulk Upload For Agencies -

Definition of an Agency: companies that provide online digital marketing services such as SEM, SEO, PPC, email, social, reputation management; these

companies often manage online marketing for national locals, regional locals, and franchises that have multiple business locations.

o Send verification email to placesbulkusers@microsoft.com, once approved

o Download Excel template on Bingplaces.com, HELP section/Add multiple businesses

o Easy import from Google Places

Retail B2C Services Health & Services Restaurant & Entertainment

Auto Hotels Financial Services

Local Solution for Businesses

• Prominent promotion in

Mainline or Sidebar

advertising space

• Click to go directly to

company’s website

• Click to Directions and Map

• Click to Call the business

Microsoft Confidential

Retailer Scenario – Looking for a Furniture Shop

Jane is new to California and is

looking for a place for contemporary

furniture. Friends recommended

Living Spaces. A quick search

shows that Living Spaces has

multiple locations in CA.

Jane is in Irvine one weekend, she

searches on mobile brings

up the address to the

Irvine store. A click to

Directions brings up Bing Map.

She also calls the phone # to

check on store hours.

Bing Places Listing Organic Results

Location Extension Enabled Ads Shows Directions to Business and Phone Number

• http://www.bingplaces.com - HELPo Bulk upload excel template

o FAQ

o Agency write email to start

verificationplacesbulkusers@microsoft.com

• 1-pager brief (ask your Microsoft AM)

• Introduction video

• Step by steps videos

o Adding single business location

o Adding multiple businesses

o Verification

• This deck is available on Slideshare

Get Your SEO

in Order

Must Do’s Benefits

Create a Local

Profile

Enrich and

Update Profile

Encourage

Customer

Reviews

Consumers Seek Local Information

48% of mobile and 36% of PC searchers visit a local business

40% of offline transactions start with online search

30% of all search queries have local intent

Step 1

Step 2

• First, Bing will see if it

already has information

about your business

• If Bing already has your

company info, then

please go ahead

proceed to the

verification process to

confirm/claim the

listing.

For more information and a FAQ on Bing Places, reference the Bing Places User Guide

Step 3

Step 4

UX Walkthrough – Scenario 1Customer direct input via Web UI - continued

If your business is not listed in Bing Places, then the

process is very straightforward, you can

• Add up to 10 categories to increase the visibility

of your business

• Add hours of operation that helps inform your

customers

• Include your company’s website URL

• Payments options for what you accept

• Parking options

• This is also where you would upload any photos

or videos

For more information and a FAQ on Bing Places,

reference the Bing Places User Guide

Step 5

- OR -

Step 6

• The final step is to confirm your

business ownership and address

by sending you a postcard with a

Pin number or request a phone

call to verify.

• Once you receive the Pin, you can

log back in to Bing Place to turn

on your listing.

UX Walkthrough – Scenario 1Customer direct input via Web UI - continued

• Bing also supports bulk

upload for businesses that

have multiple locations

• You can upload up to 10,000

listings from the same parent

business (chains, franchises,

etc.) using a spreadsheet.

• Download the Excel template

by clicking on Bing Places

Sample link; follow the File

Format Rules prior to

uploading.

• You can easily port listings

from Google Places

For more information and a FAQ on Bing Places, reference the Bing Places User Guide

• Bulk upload functionalities

and steps are the same for

agencies as they are for

customers, i.e. using an Excel

template, porting from Google

Places

• A verification process is

required prior to upload to

ensure that the agency is

appointed to manage listings

on behalf of their client

• Refer to the Agency

Verification doc for more

details, and contact

placesbulkusers@microsoft.com to

start the verification process

For more information and a FAQ on Bing Places, reference the Bing Places User Guide