bing webmaster tools overview
TRANSCRIPT
Bing WMT Overview
Tools should enable doing
Found @ Google WMT Found @ Bing WMT
crawl data
crawl rate configure
sitemap submissions
parameter handling
link data for your site
traffic stats
keyword data
messaging
block URLs
fetch as bot
crawl data
crawl rate configure
sitemap submissions
parameter handling
link data for your sitetraffic stats
keyword data
messaging
block URLs
fetch as bot
organic keyword researchrank stats
index stats
index tracker
canonical alerts
SEO reports
SEO analyzer
link explorer
Webmaster Support & Guidelines
Deeper, expanded help documents with dedicated webmaster guidelines
Explains in detail how to use these tools
Webmaster Guidelines
More than 40 items addressed
Clear direction on important topics
Bing WMT Multi-domain start page
New look, new features, new data
Bing WMT is for working
Dashboard
Configure My Site Main Page
Configure - lower
If we begin to mistrust your sitemaps, we simply ignore them
Manage Sitemaps
Tip: Submit an RSS feed as your sitemap – ensure we see fresh content faster
Tip: we want clean sitemaps – 99%+ of URLs should return a 200OK when pinged
If they fail to rank, look to quality – we will reindex later
Submit URLs page
Limit of 50/month; 10/day
Submit URLs directly to the Bing Index
Enter a parameter, or select one if we’ve suggested it – max limit of 100 parameters per site
Ignore URL parameters
Crawl Control
Block URLs
Block at the page and directory levels
Use 404 responses to quickly remove content from the index – not soft 404s, or 301s
Disavow links you do not wish to be associated with
Disavow Links
Do not expect an impact to your rankings when you do this
Verification page
Be careful – these tools are powerful
Manage Users
Actively manage this as employees come and go
Select roles of either: Read only, Read/Modify or Administrator
Reports page
Click (View) to dig deeper into keyword & ranking data
Page Traffic Data
All sortable and exportable
See keywords for each page and ranking data
Page Traffic Data (con’t)
See what’s in Bing’s Index with data on each page we have
Index Explorer
Click (View) to see more data
Search Keywords Data
See data for keywords sending you traffic, with PPC data included
Click + to expand data set to show info across ranking positions
Search Keywords Data (con’t)
Clicking (View) shows you the page that ranked for the keyword
SEO reporting
Runs automatically every other week
Scans all URLs for all sites you have verified
Click on “Count of Links” number to see list of links to that URL
Inbound Links Data
See inbound links to each URL, see anchor text, uncover patterns
See links you don’t like? Head to the Disavow Links feature!
Inbound Links Data
Click on a URL to see the page the link appears on
Shows inbound link counts to each page shown – great for recovering links to 404 pages
Crawl Information Data
Shown by Header Response Code – easy to see what URLs reside where
Diagnostics & tools main page
Organic keyword research tool
Select multiple countries for the same languages
True organic data from Bing Search
Research multiple keywords at once
Link explorer
Explore internal and external links
Explore links on your site and other sites
Fetch As Bingbot
Markup Validator
If it’s incorrect, we display an error
You need to understand how to fix your code
If it’s correct, we display the code
Quick access to see what we’re seeing
SEO analyzer
On demand SEO scanning tool
More than 15 best practices checked
SEO analyzer
1 2 3
SEO analyzer
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SEO analyzer
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SEO analyzer
On demand SEO scanning tool
More than 15 best practices checked
Messages
Profile Management
Bing Webmaster API
90% of tools data is available via the API
Generate your key and use your data wherever you like
Wrapping up
• Content is the reason• Keyword research is a beacon• Quality is your watch word• Authority is your goal• Niche is your starting point• User Experience is your religion
…and use the free tools provided.
Thanks for your time!Duane Forrester
Sr. Product Manager - Bing
@duaneforrester