Mobility @BinghamtonUPresentation for Mobile Task Force

Drew Hill, Web Director

Mobile Marketing

“All media is digital; all digital is mobile and all companies are

social.”—Jonathan MacDonald

Trends in Mobile Adoption

Mobile - the biggest technology trend ever (investmentu.com)

Trends in Mobile Adoption

•60% of mobile phones are now smartphones (Nielson, 2013)

•80% of mobile phones will be smartphones by 2015 (Gartner Group)

Trends in Mobile Adoption

•2017 mobile traffic will be 7 times larger than in 2013

•Nearly half of all IP traffic will originate from non-PC devices by 2017

•Internet access via mobile devices will extend beyond the electrical grid by ’17

•Half of I’net users will never use a PC by ’14

Source: Cisco Systems; Tomi Ahonen Mobile Forecast 2012-2015

Trends in Mobile Adoption

•Through 2014 Javascript performance will push HTML5 and browsers into the mainstream application developer environment

•Long shift to HTML5 from native apps

•UX on native apps will remain strong

Source: Gartner Group

Nexus of Forces

Source: Gartner Group

Big data, cloud, social computing, mobility

Cross-Device Trend•52% of US laptop owners

have smartphone

•31% of US smartphone owners have a tablet

•13% of Americans own laptop, tablet, & smartphone

Source: http://www.lukew.com/!/entry.asp?1596

Multi-device design: think in terms of touch, gesture, and cross-device use cases

Source: MIT Technology Review

Traction > Maturity > Saturation

Transformation

Transformation

•Radio is not TV

•The Web is not Print

•Mobile is not a Desktop PC

Transformation

“Mobile is as different from the internet, as TV is different from radio. “ — Tomi Ahonen

•Print (1500s): books, newspapers, mags.

•Recordings (1890s): music, games, movies

•Cinema (1910s)

•Radio (1920s)

•TV (1950s)

•Internet (1995-ish)

•The 7th mass media — Mobile (2000s)

The 7th Mass Media

Source: Tomi Ahonen: Mobile as 7th of the Mass Media, 2008http://communities-dominate.blogs.com/brands/7th_mass_media/

• Mobile is the first personal mass medium

• Permanently connected

• Always carried

• Built-in payment channel

• Available at creative impulse (POS)

• Has most accurate audience information

• Captures social context of consumption

• Enables augmented reality

• Offers digital interface to real world

Mobile’s 9 Unique Benefits

Source: Tomi Ahonen: The Insider’s Guide to Mobile, 2011

Our Mobile Analytics

•6.27% increase over last year

•10+% increase over last June

•15% Google Analytics Real-Time

•iOS devices = 75%

Higher-Ed Trend in Mobile Adoption

•College-bound high schoolers

Source: Noel-Levitz, Mobile Expectations 2012

Our Mobile Ecosystem

•Apps, like bMobi

•Mobile Web: http://m.binghamton.edu/index/index/?f=smart

•Mobile First Websites, aka Responsive Web Design (RWD)

Our Mobile Ecosystem

bMobi•Vendor-supported by Blackboard

Mobile

•Native app — iOS, Android, Blackberry, & “mobile web”

•Implemented Feb. 11, 2010

•Most recent update: June 7, 2013

bMobi

•25,000 users

•230,000 app runs

•Map — most popular module

•Courses — 2nd most popular module

Device-Specific

•Apps: need to make separate apps for each device OS

•Mobile Web: need to develop separate content compilations or versions of sites - one size doesn’t fit all

Responsive Web Design

•One webpage dynamically adjusts to screen size of the users device

•One content set to maintain

•Content as a service or “adaptive content”

Best Practices•Mobile First http://www.abookapart.com/products/mobile-first

http://www.lukew.com/ff/entry.asp?933

•Then apps…for specific reasons

•Regardless—unified user/brand experience

RWD @ Binghamton

•Initially proposed Fall ’11

•Developers: Gerald Hovancik, Patrick Lewis, Libby Graves

•Homepage & upper level launched Jan.’13

•1st SUNY university center with RWD

•Migrating all Binghamton websites into RWD templates in OmniUpdate

Source: http://www.slideshare.net/yiibu/pragmatic-responsive-design

Complexity

Complexity

•The answer: one design…responding to many devices

Our Mobile Future

•Growth = Opportunity—massive new medium

•Constraints = Focus—forces us to optimize

•Capabilities = Innovation—toward the future

Source: LukeW.com

Our Charge•Meet regularly to address problems,

opportunities and solutions

•Approve & regulate all mobile apps

•Direct, define & approve all mobile content strategies

•Review requests for Mobile Apps while discerning how they might fit into our current suite of apps

•Ensure that we are remaining current with our entire mobile technology suite