Bio-Enterp

rise

Bio-Enterp

rise

Cigarette Smoking1998 data:

15% of Singaporeans smoked cigarettes daily

The ratio between male and female smokers was 9:1

The age range of 40-49 years in male are the highest smokers (31.7%)

In female are the age range of 20-29 years (5.5%)

Cigarette Smoking

Data from 1980s:-Smokers aged 35-39 of years, death rate is 3

times higher than non smokers

50% of regular smokers will eventually be killed by tobacco

Tobacco related deaths are expected to grow to >10 million per annum by 2025

Route of Nicotine

Tar carry nicotine from cigarette smoke

Lungs Heart Brain & Rest of the body

Stimulates neurotransmitters

Nature of Nicotine

Causes dependenceAppears to

Enhance awareness & judgementIncrease dopamine levelImproves moodsReduces aggression

Without it Develop physical withdrawal symptoms

Who are our customers?

Direct Customers

General Practitioner Doctors

Specialist Doctors

Indirect Customers

Smokers who wants to quit smoking habit

Adults over 18 years old

Who are our customers?

InfluencersSpouse

Children of the smoker

Relatives of the smoker

Parents

Competitive advantage

Zyban

An aid for smoking cessation treatment

Shorter period (7-9 weeks)

The first nicotine-free prescription medicine

A treatment for nicotine dependence

Convenient tablet dosing twice a day

Competitive Advantage

Zyban

Well tolerated in adult cigarette smokers

Superior to a leading patch in a comparative

Clinical study

Direct Competitors

CompaniesSmithKline Beecham

McNeil’s Consumer Products

ProductNicorette

NicoDerm CQ

Nicotrol Inhaler and Nasal Spray

Direct Competitors

Product CharacteristicsAll release nicotine into the body

Nicorette and NicoDerm available over-the-

counter

Nicotrol available by prescription only

Indirect Competitors

Traditional methods of quitting

Abstinence or cold turkey

Chewing gum whenever there’s an urge

Chinese herbs that may help reduce addiction

AcupunctureHypnotism

Future Competitors

Healthcare companies

Smokers with the potential of quittingA big market for smoking cessation product

Big market share provides opportunity for

companiesUtilize potential market

Proposed Marketing Strategy

Press ConferenceTo announce the launch of Zyban to media

Conduct Seminar & Training

To provide information on our product to GP

& Specialist

BrochuresDistributed to smoking cessation clinics

Proposed Marketing Strategy

Educational talks & exhibitionsTo encourage more smokers to give up

smoking Posters

To be put up in clinics round Singapore

Proposed Sales Strategy

Personal SellingGPs in the smoking cessation clinicsSpecialist

Sales DiscountTo encourage bulk orders

PackagingPack in boxes of 60 to 120 tablets

Group Members: Leong Poh Ling 014349 G

Beactrice Huang 012135 X

Nurul Izzatii 013836 H

Tong Hui Hao 013062 A