bioeuparks project wp5
DESCRIPTION
this is the explanation of the communication element (WP5) of the BioEUParks project which started on 1 April 2013 and will last 36 months.TRANSCRIPT
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Soomaa NP © Arne Ader
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Paanajärvi NP © Viktor
Gritsuk
BIOEUPARKS WP5 COMMUNICATIONExploiting the potentialities of solid biomasses in EU ParksZoltán Kun, Executive DirectorPAN Parks Foundation
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Paanajärvi NP ©Viktor Gritsuk
Who we are
Photo: Simon Kertys© Bruno D’Amicis
PAN Parks is the only European-wide organisation focusing on the protection of wilderness areas
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©iStock/Graeme Purdy
European Parliament special report on wilderness
• adopted on 3 February 2009
• PAN Parks is quoted as best practice example to combine wilderness management and tourism
Our achievements
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Majella NP © Barbara Mayer
EC Presidency Conference in Prague, May 2009
• adopted the Agenda for Europe’s wilderness with 24 recommendations
• Policy
• Awareness building
• Information needs
• Supporting capacity
Our achievements
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The European
Wilderness Preservation System
What is PAN Parks?
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Paanajärvi NP ©Viktor Gritsuk
WP5 Communication
• disseminate “BIOEUPARKS” on local, national and European scale in order to make this initiative known and contribute to the debate on biomass production and its conversion in energy, included al issues linked with the environmental sustainability of such operations
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Majella NP © Bruno D’Amicis
How to implement WP5
Every partner plays a role!
• PAN Parks leader eg drafting communication plan
• Legambiente: project website and graphic layout
• National workshops and national activities
• Ad hoc meetings
• International conference
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Soomaa NP © Arne Ader
Tools
• Informative material
• Project website
• Press releases, articles and publications
• Social media platforms
• National conferences
• Ad Hoc meetings
How to implement WP5
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Oulanka NP © Paavo Hamunen
Three documents were prepared in advance of the kick-off meeting
• Draft communication plan (including after project elements) – living document
• PR
• Questions & Answers – project facts to ensure we speak the same language – living document
How to implement WP5
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Majella NP © Bruno D’Amicis
To be prepared after the kick-off meeting
• project graphic desing
• website and other online communication tools – see social media question
• online database with seniors’ stories
• report of the results (including evaluation questionnaires)
How to implement WP5
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Facebook, Twitter, Linkedin, Pinterest
Youtube.com
Q1: What SM platforms should be used
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Fulufjallet NP © Vitantonio Dell’Orto
Your perceptions of the project can help to design the graphic outlook of the project
• Parks - green
• Biomass - sun
• Europe - map
• ....
Q2: what are your connotations
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We have to use every opportunity to
communicate with our target groups• take group photo of kick-off meeting
• send video messages
• use of skype or gotomeeting to ensure maximum interaction within the consortium
• any additional requirements from EC?
Oulanka NP © Paavo Hamunen
How to implement WP5
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www.panparks.org
THANK YOU!
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I Walk 4 Wilderness