Biofortis, Consumer FacetsTM September 15th 2014.

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Ø A characterization of each consumer thanks to psychological scales

Ø A deeper explanation of clusters of product- preferences

Ø Emotional Felt Scale Ø Product Visual Interest Scale Ø Tactile Interest Scale Ø Social Comparison scale Ø Self Presentation scale Ø Informational Analysis scale Ø Familiarity preference scale Ø Need of Opinion scale Ø Textile Involvement scale

•  To target your consumers

•  To talk to them in their « psychological » language, for names, ads, packs,...

Biofortis psychological segmentation tool