Biofortis, Sense’n FeelTM September 15th 2014.

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• To differentiate products and bring additional information

• To better define the relationship consumer / products, emotionally involving

• To help the brands to select their best development

• To define the emotional background of the communication plan

Biofortis Emotion measurement tool

A non-verbal method based on visual stimuli:

-2 sets of 10 boards of about 10 pictures to measure projected emotions and personality traits related to products, packs, claims, brands, etc.

-A simple module, easy to integrate in qual or quant surveys.