BIOGRAPHY

Somnath Chakrabarti is Associate Professor in Marketing Area at Indian Institute of

Management (IIM), Kashipur, India. He has done Ph.D. on “Consumer Innovativeness:

A Select Study of Organic Food and Fashionable Ethnic Wear in India.” from the Department

of Management Studies, IIT Delhi, India. He did MBA from Oklahoma State

University, Stillwater, Oklahoma, USA and Bachelor of Engineering (B.E.) from Regional

Engineering College (REC, now termed NIT), Durgapur, India. He has about nine and a half

years of corporate experience and more than ten and a half years of teaching experience. His

research papers have been published in reputed journals like Decision (IIM Calcutta); IIMB

Management Review (IIM Bangalore); Metamorphosis (IIM Lucknow); Amity Business

Review; International Journal of Advertising, UK; International Journal of Consumer Studies,

UK and British Food Journal, UK among others. He has done research work (sales

response modeling) in McCann Erickson, Sydney, Australia while being in the corporate

world. His research interests are in the area of consumer behavior, integrated

marketing communication and international marketing

Dr. Kiran Soni is Assistant Professor in Operations Research and Quantitative

Technique Area at Geetanjali Institute of Technical Studies (GITS), Udaipur,

Rajasthan. She has done Ph.D on “A Study of Applicability of Waiting Line

Model in selected hospitals of Southern Rajasthan” form the department of

Faculty of management Studies (FMS), Mohan Lal Sukhadia University, Udaipur.

She has cleared UGC NET in Management, MBA from Rajasthan Technical

University Kota; M.Com (Business Administration) secured second position in

Mohan Lal Sukhadia University, MSW from Allahbad University, PGDCA and

B.Sc. (Mathematics) from MLSU Udaipur. She has 5 years of teaching experience.

Her research papers have been published in reputed journals as The Indian Journal

of Commerce, A Journal of Management Science, International Journal of Social

Science & Management, Research Revolution, Pezzottaite International Journal,

journal of Healthcare Management, International Journal of Management and

Tourism, Research Methodologies: Design Challenges, Computer Society of India

& SGI group, Shrinathji Journal of Business & Research, AIMS: - A Journal of

Management Sciences etc. she has also worked with NGO and got ‘seva gaurav’

certificate.

national and international journals. like Decision (IIM Calcutta); IIMB Management Review

(IIM Bangalore); Metamorphosis (IIM Lucknow); Amity Business Review; International Journal

of Advertising, UK; International Journal of Consumer Studies, UK and British Food Journal,

UK among others. He has done research work (sales response modeling) in McCann Erickson,

Sydney, Australia while being in the corporate world. His research interests are in the area of

consumer behavior, integrated marketing communication and international marketing