Pulp & Fibre Business, Aditya Birla Group, India

Differentiated Functional Fibres for Value Added Nonwovens

From Birla Cellulose

The Agenda

• Introduction to the Aditya Birla Group

• Brief about Birla Cellulose

• Our differentiated Fibreofferings

Australia | Austria | Bangladesh | Brazil | Canada | China | Egypt | France | Germany | Hungary | India | Indonesia Italy | Ivory

Coast | Japan | Korea | Laos | Luxembourg | Malaysia | Myanmar | Philippines | Poland | Russia | Singapore South Africa | Spain | Sri

Lanka | Sweden | Switzerland | Tanzania | Thailand | Turkey | UAE | UK | USA | Vietnam

ADITYA BIRLA GROUP At a Glance | Global presence

Key Highlights:

-A USD 41 billion MNC

- Operates in 36 countries- Over 130 state-of-the-art manufacturing units

- Over 50% revenues from international operations

- Anchored by 120,000 employees belonging to 42 different nationalities

A Group poised to be premium global conglomerate...

• The largest producer of viscose staple fiber

• The largest aluminum rolling company

• One of the 3 biggest producers of primary aluminum in Asia

• The 4th largest producer of insulators

• The largest single location copper smelter

• The No. 1 producer of carbon black

• The 5th largest producer of acrylic fiber

• Among the top 10 cement producers

• The largest Indian MNC with manufacturing operations in the USA

4Our Values: Integrity | Commitment | Passion | Seamlessness | Speed

2011 Study

Birla Cellulose, The World Fibre

Birla Cellulose: The 3R Philosophy- Reach: The Global footprint

- Readiness: Products / Certifications.

- Response: A dedicated Team – Sales, BD, CTS, R&D.

> Fully integrated business >presence across value chain > Global footprint

Birla Cellulose: The Global Manufacturing Footprint…

Harihar Polyfibres, India : 210 TPD AV Cell, Canada : 360 TPD

Birla Jingwei , China: 210 TPD

Grasim Nagda India: 430 TPD

AV Nackawic, Canada :500 TPD

Thai Rayon, Thailand – 422 TPD

Grasim Harihar, India: 240 TPD

Indobharat, Indonesia – 574 TPD

Domsjo, Sweden : 600 TPD

Grasim Industries Ltd., Vilayat: 350 TPDBirla Cellulosic, Kharach India : 350 TPD

Terrace Bay: TPD

Birla Lao Pulp and Plantation (BLPP)

Laos, Vietnam

International

50,000 hectares

GrasimHarihar

210 TPD

AV NackawicCanada500 TPD

India International

2470 TPD

AV CellCanada360 TPD

DomsjoSweden600 TPD

Terrace BayCanada800 TPD

India International

Nagda, MP430TPD

Kharach, Gujarat350 TPD

Harihar, Karnataka240 TPD

Thai Rayon Co.Thailand422 TPD

Indo Bharat Rayon

Indonesia574 TPD

Birla JingweiChina

210 TPDVilayat, Gujarat350 TPD

2576 TPD

Plantation Pulp Fibre

Birla Cellulose: Robust Capacity Spread

Birla Cellulose Non Woven: Serving Customers Globally

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China

Manufacturing Locations: India, Indonesia, Thailand & ChinaSales & marketing Offices: India, China, Turkey, Indonesia, Bangladesh, Thailand and USAStock Points: USA, Germany, ChinaPartners: Argentina, Brazil, Mexico, Peru, France, Germany, Italy Spain, Russia, Turkey, South Korea, Japan, Iran

Latin AmericaUSA Europe SEA & JapanME & Israel

153 Customers across 37 countries…

Forest Research Institute Pulp Research Institute Birla Research Institute -BRI

Pulp to FibreSapling to Plantation Plantation to Pulp

Birla Cellulose: Robust R&D Infrastructure

ABSTC

Fibre & Application Research

ABCFRC

Functional Fibres for Non Woven Applications…

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Consumer Need > Differentiated Products > Functional Fibres

Fundamental: Why Functional Fibres ?

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Changing Lifestyle is creating need

solutions

Pushing Brands to create/innovate

and offer differentiated

products

Help simplify production

processUnique properties that help work on

solution

Birla Cellulose : Innovation partners

Innovation into Functional Fibres for our partners committed towards delighting our customers by meet their consumer needs through fiber developed at our research centers through:

-Proactive Innovations

- Co-created products & applications

ABSTC : Driving Fibre Innovation through expertise

• Researching gaps.

• Exploratory initiatives.

• Basic Fiber Research.

• Application Research.

• Analytical Science and Technology laboratory

• Process study & Research

• Process Scale-up

Birla Cellulose Non Woven: Helping Co-Creation

• A lab scale and a 2TPD pilot fibre line (mini commercial replica)

• A pilot Spun-lace Non-Woven Rolled Goods Fabric manufacturing plant

• A converting centre to develop wide range of wet wipe applications for personal care and home care segments.

• A team of researchers and product managers constantly working on consumer insights, need gaps and testing possible solutions in nonwovens.

14We innovate and share technology with our partners to assist in meeting consumer demand

Fibre Research

Application Development/Con

sumer insights/Research

Pilot Rolled GoodsPilot Converting

Unit

Birla Cellulose : AntiBac Plus Fibre

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PRODUCT SPECS

Den 1.5

Length (mm)38 / 51

NEED GAPApplications like surface cleaning wipes & wound care need products that resist microbial growth.

APPLICATIONSurface Cleaning Wipes.Wound Care

DIFFERENTIATORExcellent resistance to microbial growth resulting in the NW becoming 99.9% germ-free

Birla Cellulose : PuroSilk FM Fibre

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PRODUCT SPECS

Den 1.2

Length (mm) 38

NEED GAPFace Masks are niche cosmetic products and fabric properties needed are different from regular NW for wipes.

APPLICATION Face Mask

DIFFERENTIATORHigher strength, Silky Soft Feel & Improved moisture management.

Birla Cellulose : Micro Fibre

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PRODUCT SPECS

Denier 0.8 / 0.9

Length (mm) 38

NEED GAP

Wipes market is commoditised & there is price pressure on regular non-woven substrate manufacturers. This is resulting in GSM of nonwovens going down as customers look at lower basis weight to get more square meter of fabric.

APPLICATION Premium Face & Baby wipes

DIFFERENTIATORFiner Denier fibres allow softer & bulkier NW at same GSM, or nonwovens with same opacity and functional properties at lower GSM.

Birla Cellulose : Anti Bug Flame Retardant Fibre

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PRODUCT SPECS

Den 4.2 / 3.0

Length (mm) 51 / 60

NEED GAPMattresses & Home Furnishing are easy targets for bug infestation

APPLICATION Mattresses & Home Furnishing.

DIFFERENTIATOR

High efficacy (99.9%) of bug-kill overcoming the issue faced by end-users. Inherent Flame Retardancy allows to make safer Nonwovens without need of any process FR chemicals

Birla Cellulose : Dye Catcher Fibre

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PRODUCT SPECS

Den 1.5

Length (mm) 38 / 51

NEED GAPNew application for catching the dye -leaching out from garments

APPLICATION Laundry dye catcher strips

DIFFERENTIATORHigh efficacy of dye catching even after processing in hydro-entanglement & more cost-effective than regular post-treated fabric

Birla Cellulose : Short Cut Fibre

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PRODUCT SPECS

Den 1.5 & coarser

Length (mm) 8 - 12

NEED GAPRegular wipes clog sewerage system if flushed.

APPLICATION Flushable wipes

DIFFERENTIATOR

Ideal product properties for blending with pulp ensuring optimum dispersion and production efficiency during Nonwoven. Also ensures high speed Wipe production. Result - superior flushable wipes .

Our Innovation Pipeline for functional Nonwovens…

Birla Cellulose : Fibre Innovation Pipeline

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Product Applications

Hydrophobic Viscose Fibres

Bio-degradable Nonwoven Top sheet in Hygiene products (Diapers / Pads)

Super Absorbent Fibres

Medical / Hygiene products.

High Resilient Fibres Filling in Quilts / Pillows etc - Bio-degradable and comfortablefilling replacing PET based synthetic filling

…. And many more

Thanks.

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