birlasoft customer insight lab - leaving footprints

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Editorial Team: Ravi Kathuria, Hemlata Varlani, Ebha Agarwal and Shival Khetrapal Share your feedback at [email protected] Published for Birlasoft (India) Ltd., H 9, Sector 63, Noida-201306 (India) Designed & Printed at Genesis Printers, C-74, DDA Complex, Okhla Phase I, New Delhi-110020 May 2011 8 ...IMPRINT Birlasoft Customer Insight Lab: Leaving Footprints O n March 22nd, 2011, Arup Gupta, CEO – Birlasoft formally announced the CRM – Customer Insight Lab at Bangalore to the Media (both Indian & International). is was done through a 2-pronged Media Approach of achieving depth through a media interview with an IT Trade Publication (the IDG Group – a leading IT Media Group) as well as a global outreach through a Press Release. is media launch has received significant success with over 300 media coverages across Indian and International Online and Print Media. A snapshot for some of the coverage received is given above. ese fructuous results were achieved under the able leadership of Arup Gupta, CEO and commendable efforts of Venugopal Terla, Vice President – CRM Practice, Hemlata Varlani, General Manager – Global Marketing, Mohit Verma, Senior Manager – Public Relations and many others who made this a reality.

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Page 1: Birlasoft Customer Insight Lab - Leaving Footprints

Editorial Team: ravi kathuria, hemlata varlani, ebha Agarwal and shival khetrapal

Share your feedback at [email protected]

Published for Birlasoft (India) Ltd., H 9, Sector 63, Noida-201306 (India) Designed & Printed at Genesis Printers, C-74, DDA Complex, Okhla Phase I, New Delhi-110020

May 20118

...iMPrint

Birlasoft Customer Insight Lab: Leaving Footprints

On March 22nd, 2011, Arup Gupta, CEO – Birlasoft formally announced the CRM – Customer Insight Lab

at Bangalore to the Media (both Indian & International). This was done through a 2-pronged Media Approach of achieving depth through a media interview with an IT Trade

Publication (the IDG Group – a leading IT Media Group) as well as a global outreach through a Press Release.

This media launch has received significant success with over 300 media coverages across Indian and International Online and Print Media. A snapshot for some of the coverage received is given above.

These fructuous results were achieved under the able leadership of Arup Gupta, CEO and commendable efforts of Venugopal Terla, Vice President – CRM Practice, Hemlata Varlani, General Manager – Global Marketing, Mohit Verma, Senior Manager – Public Relations and many others who made this a reality.