biscuits & cakes egypt market overview · 2018-08-22 · chocolate other kraft nestle ocean...
TRANSCRIPT
Market Overview
Pillars consultancy
www.PILLARS-EG.COM
2
Market Value – Competition
Category Growth Volume – Value
Volume & Value (2007-2009)
Brands & Share
Cakes Market Growth & Share Cakes : Brands & Share
Confectionery – Chocolate
Confectionery : Gum
Industrial
Market Overview :
Industrial Bakery & Biscuits
Biscuits & Cakes : EDITA
Bisco Misr
Ocean Foods
River Foods
Biscuits El Shamadan
Kraft Foods
Bakery - Others – Industrial:
Faragalla
Rich Bake
Brunch
Other Manufacturers
Table of contents
3
Food Market Overview
Table of Contents :
Food Market
Food Market Overview
Biscuits
Cakes
Chocolate
Gum
4
Source: Nielsen (MAT), internal docs. Candy market share data not available
0
20
40
60
80
100%
2009 Total Share For Kraft and Cadbury
Category M EGP
Choco
late
OTHER
KRAFTNESTLE
OCEAN FOODS
MASTERFOODS
EL SHAMADAN CO.
CADBURY ADAMS
1,167.6
Bis
cuit
OTHER
OCEAN FOODS
EL SHAMEDAN
BISCATO
KRAFT
BISCOMISR
1,071.6
Cheese
OTHER
KRAFT
KIRI
LVQR
TEAMA
PRESIDENT
727,9
Cakes
OTHERKRAFT
MONGINIS CO.
EL SHAMEDAN
CO.
RIVERFOODS CO.
EDITA CO.
642.4
Candy
N.A.
436.0
Coffee
OTHER
KRAFTMATAHEN
YEMEN
CARAVAN
NESTLE
423,0
Gum
s
OTHER
CADBURY
339.5
Condim
ents
OTHER
128.
9
PB
EL-MASRIA
OTHER
DREEM
KRAFT
103.3
Total = 5,040.1
KRAFT
19%29% 3% 40%1% 13%64%0,3% n.a.Market Share Kraft&Cadbury
(39% exc. UCW)
Food Market Review :
Market Value - Competition
Food Market Shares 2009
5
0
1,000
2,000
3,000
4,000
5,000
5,500
2007
3,777.0
2008
4,442.9
2009
PBCONDIMENTS
GUM
COFFEE
CANDY
CAKES
CHEESE
BISCUIT
CHOCOLATE
5,040.1
Market Growth Value
(07-09 M EGP)
17%
27%
25%
7%
17%
10%
17%
6%
13%
CAGR
(07-09)
0
100,000
200,000
300,000
350,000
2007
238,493.0
2008
273,240.4
2009
CHEESE
BISCUIT
CHOCOLATE
CAKES
PB
CONDIMENTSCOFFEE
303,127.4
Market Growth Volume
(07-09 Tons)
7%
5%
-2%
12%
12%
9%
40%
CAGR
(07-09)15%
13%
Source: Nielsen (MAT), internal docs. Gum & candy volume not included (volume in pieces).
Food Market Review :
Category Growth Volume – Value
6
Biscuit : Volume & Value (2007-2009)
Vol Val
Bisco Misr 17.7 16.9
Kraft Foods 14.9 15.1
Biscato 5.2 7.9
Shamedan 7.8 7
Ocean Foods 3.7 4.5
Others 50.7 48.6
100 100
Bisco Misr,
17.7
Kraft Foods,
14.9
Biscato, 5.2
Shamedan,
7.8 Ocean
Foods, 3.7
Others, 50.7
Biscuit Volume Share 2009
Bisco Misr,
16.9
Kraft Foods,
15.1
Biscato, 7.9
Shamedan, 7 Ocean
Foods, 4.5
Others, 48.6
Biscuit Value Share 2009
687.9
936.6
1071.6
2007 2008 2009
Market Growth ’07-’09 : Value (M EGP)
68,492
71,708
75,594
2007 2008 2009
Market Growth ’07-’09 : & Volume (Tons)
Market Value :
• Biscuit Market Size: 1.1 EGP Billion
• Market value growth ‘07-09’: 25%
Market Volume:
• Market Volume: ~76 Thousand Tones
• Market volume growth ‘07-09’: 5%
Premiumness
- Salty Biscuit is the highest premium segment (~80%)
- Plain (~50%),
- Coated (~40%)
- Filled (~10%)
Comments :
• Highly fragmented category/Kraft’s Market share 09: 19%
- Market share increase ‘07-09’: 0.5%
7 7
0.0
10.0
20.0
30.0
40.0
Value (2009)
OTHER Tuc Picnic
EGP per Kg, 2009
Saray CrackerSea Tek
Mainstream/value
(~20%)
0.0
10.0
20.0
30.0
40.0
Value (2009)
EGP per KG, 2009
Prem
OTHER Nawaem BiskotyMc Vit
Dig
Biscato Spicy
Biscato
Digesta
Danish
Shorty
NiceSenuretta
HanawiBiscomisr
Marie Fairy
Mega Biski
Luxe
Tea Biscuit
1 2 3 4 5
- Premium +
Biscuit : Brands & Share
0.0
20.0
40.0
Value (2009)
OTHER Borio Rasco Moody
EGP per Kg, 2009
Oreo
Mc Vities
Chato
0.0
10.0
20.0
30.0
40.0
Value (2009)
Valu
Other Choco Pasto
EGP per Kg, 2009
Lu PrinceKeshta Dady
LambadaBimbo Daboo
PLAIN BISCUITS FILLED BISCUITS
COATED BISCUITS SALTY BISCUITS
Ref.
price
Ref.
price
Premium price
(average price +15%)
Ref.
price
1 2 3 4 5
- Premium + - Premium +
1 2 3 4 5
1 2 3 4 5
- Premium +
Tiger 21% Borio 10%
Rasco 14%
TUC 43%
Premiumness*
(~50%) Premiumness*
(~10%)
Premiumness*
(~40%)
Premiumness*
(~80%)
Premium price
(average price +15%)
Premium price
(average price +15%)
Premium price
(average price +15%)
Source: Nielsen, internal docs * Premiumness: sum of value share of brands with a price/kg > average price/kg +15%
Mainstream/value
(~50%) Mainstream/value
(~90%)
Mainstream/value
(~60%)
13.6 14.6
14.8
8 8
Cakes Market Growth & Share
Market Value :
• Market Size: 0.6 EGP Billion .
• Market value growth ‘07-09’: 17% (A sizable category “ 4th largest
category)
Market Volume:
• Market Volume: ~46.5K Tones .
• Market volume growth ‘07-09’: 12%
Premiumness:
- Plain Cakes most premium segment(~40%)
- Followed by Layered Cakes(~25%),
- Rolled cakes (~10%) /Filled cakes (~0%)
Comments :
• Market dominated by Edita with 62% MS
• Edita recent launch at higher price points (To Do@ 1L.E), may
open up a premium cakes market.
• Kraft’s Market share 09: 3%
- Market share decreased ‘07-09’: -2,5%
• New regulations allowing extended shelf life reducing risk
0
20
40
60
80
100%
Cakes
OTHER
MONGINIS CO.
EL SHAMEDANCO.
RIVER FOODSCO.
EDITA CO.
642.4
3%MS Kraft&Cadbury
470.7
579.4 642.4
2007 2008 2009
Market Growth ’07-’09 : Value (M EGP)
36,778
42,433 46,530
2007 2008 2009
Market Growth ’07-’09 : & Volume (Tons)
100%
N
Bo
H
9 9
Cakes : Brands & Share
ROLLED CAKES LAYERED CAKES
FILLED CAKES PLAIN CAKES
0.0
10.0
20.0
30.0
Value(2009)
MOLTO Jumbo Hohos Rock & Roll Rolls
EGP per Kg, 2009
FaragelloNity Roll
Monginis
Premium price
(average price +15%)
0.0
10.0
20.0
30.0
Value(2009)
Sposa OTHER Yaso Shatoo
EGP per Kg, 2009
Nity Duetto
Borio Cake
DREAM
Super
Nity
Molto Cake
BarPonto
Joy
GatooHigh Cakes Droo
Ringo
Carree
Pocolino
0.0
10.0
20.0
30.0
Value (2009)
Droo
EGP per Kg, 2009
YummiesOther
Faragello
Party Cake MoltoPound
Dream
CakeHighty Master
Cake
Premium price
(average price +15%)
Premium price
(average price +15%)
0.0
10.0
20.0
30.0
Value (2009)
Twinkies Tiger Tail
EGP per Kg, 2009
Ougo Cake
Other
Premium price
(average price +15%)
1 2 3 4 5
- Premium +
1 2 3 4 5
- Premium +
1 2 3 4 5
- Premium +
1 2 3 4 5
- Premium +
Borio -5%
Highty 0%
Premiumness*
(~10%) Premiumness*
(~25%)
Premiumness*
(~0%)
Premiumness*
(~40%)
Source: Nielsen, internal docs * Premiumness: sum of value share of brands with a price/kg > average price/kg +15%
Mainstream/value
(~90%) Mainstream/value
(~75%)
Mainstream/value
(~100%)
Mainstream/value
(~60%)
14.1 12.8
14.2 14.9
10
36,778
42,433 46,530
2007 2008 2009
Market Growth ’07-’09 : & Volume (Tons)
478.6
893.4
1167.6
2007 2008 2009
Market Growth ’07-’09 : Value (M EGP)
10
Confectionery - Chocolate
Market Value :
• Market Size: 1.2 EGP Billion
• Market value growth ‘07-09’: 17%
Market Volume :
• Market Volume: ~56 Thousand Tones .
• Market volume growth ‘07-09’: 7%
Premiumness
- Moulded chocolate is the most premium segment (~75%)
- Countline(~55%),
- Wafer Coated and Wafer Uncoated (~25%each)
Comments :
• Cadbury& Kraft Market share 09: 29% (39% exc. UCW)
- Kraft market share increase ‘07-09’: 1.1%
- Cadbury market share decrease ‘07-09’: -6.1% driven by price increases done early 2008 to improve profitability.
• Cadbury’s market leadership comes in the 2 most attractive segments with 45% MS of moulded and 53% MS of countlines.
• Expand market leadership with “must-win battle” brands in moulded, CL and CW , in
LE 1+ (CDM/ Flake/Moro/SMS/Lunch Bar).
• Profitably grow our “Must compete” brands (Gersy, Mandolin, Chixo and Tiger) in line
with market growth with no marketing support.
• Rationalize portfolio through delisting brands; Crunchie, Dream & Allora while
continuing to trade Milka through auxiliary RTM
• Review role of Tone to assess turning it into a “Must-win battle” • Intense competition from MF, with 23% MS in moulded and 31% MS of countlines,
requires that we maintain high marketing spend to drive growth amidst MFs high
SOV.
• 50% of the chocolate market is in “ Low premiumness” wafer segments where main players’ VFM proposition has resulted in low NR/KG reducing attractiveness of wafers
0
20
40
60
80
100%
Chocolate
MASTERFOODS
EL SHAMADAN CO.
CADBURY ADAMS
OCEAN FOODS
OTHER
1,167.6
29%MS Kraft&Cadbury(39% exc. UCW)
11 11
Confectionery : Gum
• Large distribution growth opportunity of Trident (5.8% WD) and Clorets (23% WD) vs. Choc.
offers in price point (CDM med WD 45%)
• Market leadership at 41% MS with a distant 2nd player and relatively high profitability make
the category a “ Must win battle” • Leverage combined RTM with increased reach to drive Clorets and Trident distribution in
Traditional Trade.
• Relatively low market growth at 6% CAGR 07-09 impacting overall category attractiveness.
• 56% of the category value is in mass (LE 0.05) putting pressure on profitability within our
mass price participation (Chiclets)
• Size: 0.3 EGP B
• Market Volume: ~7M T
• Market value growth ‘07-09’: 6%
• Market volume growth ‘07-09’: -1%
• Market share for Cadbury 09: 40%
- Market share increase ‘07-09’: 1.7%
• Premiumness
- Medium premiumness for Gums (~16%)
7,560
8,461
7,356
2007 2008 2009
Market Growth ’07-’09 : & Volume (In Pieces)
301.5
240.9
339.5
2007 2008 2009
Market Growth ’07-’09 : Value (M EGP)
0
20
40
60
80
100%
Gums
OTHER
CADBURY
339.5
40%MS Kraft&Cadbury
Market Value (EGP M)
12
Edita River Foods Ocean Foods Craft Foods
Bisco Misr Rich Bake Brunch Faragalla
El-Shamadan
Industrial
- Table of Contents :
13
Market Overview
:
Market Volume: Market Value :
• Market Volume: ~76 K Tones
• Market volume growth ‘07-09’: 5%
Biscuit Market Size: 1.1 EGP Billion
Market value growth ‘07-09’: 25%
Bisco Misr,
17.7
Kraft Foods,
14.9
Biscato, 5.2
Shamedan,
7.8 Ocean
Foods, 3.7
Others, 50.7
Biscuit Volume Share 2009
Bisco Misr,
16.9
Kraft Foods,
15.1
Biscato, 7.9
Shamedan, 7 Ocean
Foods, 4.5
Others, 48.6
Biscuit Value Share 2009
0
20
40
60
80
100%
Cakes
OTHER
MONGINIS CO.
EL SHAMEDANCO.
RIVER FOODSCO.
EDITA CO.
642.4
3%MS Kraft&Cadbury
687.9
936.6 1071.6
2007 2008 2009
Val. Growth ’07-’09 (M EGP)
68,492
71,708
75,594
2007 2008 2009
Vol. Growth ’07-’09 (Tones)
• category/Kraft’s Market share increase ‘07 09’: 0.5%
••
• Kraft’s ‘07 09’
•
470.7
579.4 642.4
2007 2008 2009
Val. Growth ’07-’09 (M EGP)
36,778
42,433 46,530
2007 2008 2009
Vol. Growth ’07-’09 : (Tons)
Market Volume: Market Value :
• Market Volume: ~46.5K Tones .
• Market volume growth ‘07-09’: 12%
• Market Size: 0.6 EGP Billion .
• Market value growth ‘07-09’: 17%
Biscuits : Cakes :
14
Industrial Bakery & Biscuits
Company Biscuits Croissant Cakes Wafer Bread Other Bakery Other Food
Edita
Molto - Hohos, Bake Rolls, Bake Sticks
River foods
Coated Biscuits :
Biscuits Sandwich /
Layer Cakes / Pound Cake / Rolls /
Sponge / Chocolate Filled Cake
Coated Wafer
/Filled/Wafer Rolls
Monginis
El-Shamedan
Kraft Foods Filled / Sandwich/
Layer Cakes/
Bisco Misr Filled – Plain- Salty- Seasonal products/
Corn Flakes
Biscato
Ocean Foods
Coated Biscuit s/
Coated – Filled/
Biscuit Sandwich
Coated / uncoated
Filled /
Filled & Coated/
Faragalla
Dates Bar/ Filled Croissant
Layer Cakes/
Pound Cakes/
Lebanese/Petit
Pan/
Shakalama/Kaab
Ghazal/Brea d Sticks/
Feteer/
Samousak/Pizza/
Meat / Juices / Ghee
Rich Bake
- Petit Pan/ Toast/
Brown Toast/
Burger Bun
15
EDITA (1/2)
About : Edita Food Industry S.A.E was founded in 1996 and has succeeded in becoming a leading manufacturer of bakery in Egypt .
In addition to leading the domestic bakery production market , Edita Food Industry S.A.E is the strong and proud Egyptian
partner of Chipita International
Early in 2007, Edita has decided to invest behind Molto by extending Molto brand into the cakes category with “Molto Cake Bar” (4 layered cakes variants), then in August 2007 Molto Swiss Rolls cakes was launched. While the newest member of Molto Cake Family are Molto Choco Cake which was introduced to the Market in February 2009, and Molto Pound Cake (2
variants) in March of the same year.
Production
Facilities :
About 2000 persons are working in our two manufacturing sites, 10th of Ramadan and 6th of October sites,
to produce the admired products with highest Food Safety and Quality Standards. Our manufacturing sites
are applying Quality Management System, GMP (Good Manufacturing Practices), HACCP, ISO 22000 and ISO
18001 standards [in addition to] adopting implementation of developing techniques such as Lean
Manufacturing and 6-Sigma Concepts in their facilities. Also, using [the best] food manufacturing practices to
receive, handle, produce, and check materials/product with fully automated/computerized facilities. 14 lines
are producing Croissant, Bake Rolls, Bake Sticks and [different] variety of cake [types and shapes] ( Pound,
Rolled, Layered, Sponge,…).
Main
Markets:
Exports 15% of total company production.
Exporting to 15 countries of which we are a market leader in Jordan, Libya, Yemen, Palestine and Iraq and We
are looking forward to developing our regional existence and cover the whole region.
Management
Certification:
Strict quality control procedures for all stages.
Quality Certificates HACCP & ISO 22000.
EDITA Food Industries S.A.E
Address: Berzi Group Building
6 Mohammed Salem Street
Warraq Al Haddar Area,
Imamba P.O. Box 55. Giza 12421
Tel: (202)-3540-0888 / 3540-0888/3833-
4123/3833-4123
Website: www.edita.com.eg
l
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•
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•
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•
•
•••
•
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•
16
Molto Croissant : Since more than eight years ago, Edita has launched Molto Croissant to become the founder & generic name of branded croissant
in Egypt and probably the Middle East market as well. Being the first brand to offer branded on-the-go croissant products,
Mini Molto
Croissant Caramel
Mini Molto
Croissant Chocolate
Mini Molto
Croissant Mille
Feuille
Mini Molto
Croissant
Strawberry
Molto
Croissant
Chocolate
Molto Croissant
Strawberry Molto Croissant XL
EDITA (2/2)
Bake Rolls : Bake Rolls is the perfect healthy snack for on-the-go people. Bake Rolls are crispy baked bread bites with a wide variety of Flavours including Nacho Cheese,
Pizza, Ketchup, Olive, Chili & Lemon and Salt to satisfy every taste. Made with the finest natural ingredients to ensure crisp baked quality in every bite, it is sure to fulfill
your hunger.
Pizza Chili & Lemon
Flavor Olive Flavor Pizza Flavor Ketchup Flavor Nacho Cheese Flavor
Bake Sticks : Bake sticks are freshly baked bread sticks suitable for on-the-go consumers delivering a healthy
snack during the day. Bake sticks is available in three different flavours; salt, cumin and sesame, to satisfy
different consumer tastes.
Bake Sticks
Cumin
Bake Sticks
Salt
Bake Sticks
Sesame
HostessThe Hostess family contains some of the best known & most loved snack cakes there is to offer. The family
includes the infamous Twinkie Cake, HOHOs & Tiger Tail. Twinkies is a delicious sponge cake filled with your choice
of either rich cream or chocolate that is sure to satisfy your appetite. As for HOHOs, it is a tasty Swiss-filled
chocolate cake elegantly enrobed in delectable confectionary coating. We also provide you with your regular cream
filled Twinkie but stylishly decorated with raspberry jelly & coconut sprinkles
Hohos Tiger
Tail
Twinkie's
Chocolate
Twinkie's
Vanilla
17
Bisco Misr
About : BiscoMisr was established in 1957 during Egypt’s nationalization program as the Egyptian Company for Foods which has been the country’s main provider of baked goods and confectionary at that time. The company was established with the purpose of supplying the army and the national schools at the time, providing a quick energy snack for
the soldiers in the barracks as well as the school children on the playground.
At the same time, BiscoMisr was the main confectionery supplier for the local market.
BiscoMisr has taken a new look with the handover of the company’s management from the public sector to the private sector at the height of
the revived privatization program in 2005. Since then, the company and its avid fans have seen a total makeover of BiscoMisr’s name.
Today, BiscomMisr, is one of the leading companies in the country and has always been available in the market for more than 50 years now.
The company was put up for partial sale in 1999 when the privatization process was on a roll. The private investor bought a stake in the
company but did not take an active management at the time.
Just six years later, on January 16, 2005, BiscoMisr was fully privatized. The new shareholders took over the management in May 2005 and
since then they brought an obvious change to BiscoMisr.
BiscoMisr’s CEO has brought on a team of highly qualified personnel with working experience in multinationals that have proven to be the
best of their peers in their field; from marketing to IT and from sales and distribution to export.
With the privatization of the company, the new management team has brought on a renaissance in the company’s strategy, which has
changed BiscoMisr from simply being a producer of confectionary and biscuits, to a state-of-the-art, up-to-date and modern company that is
keeping up with the times.
Category:
Bisco Misr
Address : HQ : 32 El Sawah St, El Ameriya ,
Cairo , Egypt
Telephone
HQ : Tel +(202)22866600-
22866600 Fax 2844132
Fax 2836010
Export Office 22866604/22866604 Fax22835632
Sales Office 22866666 /22866666
Email [email protected]
Website http://www.biscomisr.com
l
Filled Biscuits Plain biscuits
Corn Flakes Cake Salty
Biscuit Seasonal Products
18
Ocean Foods
Address : Third Industrial Zone B (2) P (1)
Address : Amir Factory-El-Syouf – Alex
Factory Tele : 4590701 / 4593610-1
Tele : 5263889
Fax : 4593610 / 5265959
Website http://www.ocean-foods.net
Ocean Foods
Already in this field of industry since 1979, our experience enable us the best quality manufactory of wafers and biscuits. The factory works
continuously 24 hours a day to be able to produce the requested quantity for the markets. Very high level of manufacture. In order to assure
and guarantee human health specifications, our factory is regularly hygienically controlled, the words hands, hair and nose safely hygienically
apart from the products through all production steps. The packaging is well studied and suitable for export purposes. Our products are
directly distributed from the factory to all selling points in Egypt. Also, our products are being expected to: Saudi Arabia, Katter, Oman, Libya,
Kuwait, Lebanon, Arab Emirates, Jordan, Australia, Italy and Canada.
Category:
Keshta Lambada Dady
19
River Foods
Name : Ocean Foods, the industry for biscuit and wafer production.
Location : Borg El Arab City, one of the greatest Egyptian industrial cities competing in the world biggest industries.
Factory size : 42 thousand square meters.
Industry type : Quality biscuit and wafer production made of high quality Egyptian wheat and quality raw materials. (For the production of wafer, biscuit,
cake and other)
Our History : Already in this field of industry since 1979, our experience enable us the best quality manufactory of wafers and biscuits.
The factory works continuously 24 hours a day to be able to produce the requested quantity for the markets.
Very high level of manufacture.
Quality In order to assure and guarantee human health specifications, our factory is regularly hygienically controlled, the words hands, hair and
nose safely hygienically apart from the products through all production steps.
Main Markets The packaging is well studied and suitable for export purposes.
Our products are directly distributed from the factory to all selling points in Egypt.
Also, our products are being expected to: Saudi Arabia, Katter, Oman, Libya, Kuwait, Lebanon, Arab Emirates, Jordan, Australia, Italy and
Canada.
Shatoo Hollow Droo Rest
River Foods
Address : Third Industrial Zone B (2) P (1)
Address : Amir Factory-El-Syouf - Alex
Factory Tele : 4590701 / 4593610-1
Tele : 5263889
Fax : 4593610 / 5265959
Website http://www.ocean-foods.net
20
Biscuits
El Shamadan
• About Us:In 1978 El Kowery family had established a company in egypt named El SHAMADAN Co.For Food Industries S. A.
E Business
• Owned by: Taher EL-Kowery & brothers.Located in Dekheila,Alexandria, Egypt over 16000 sq. M, producing Wafers
,Biscuits ,Chocolates.
• OVERSEAS FOR FOOD PRODUCTS S. A. E is a sister company of El SHAMADAN for Food Industries located in 6th of October
City, Cairo, Egypt covering an area of 28000 sq.M.
• It started its activities in October 1992 in the field of sugar & tea packing. In 1995, it added new lines for the production of
Cakes.
• It is considered as one of the four biggest cake producing companies in Egypt & in the middle east too his capital more
than milliard EGP .
Products Wafers, Buscuits, Chocolates, Cakes
Number of Employees: Above 1000 People
Main Markets: Africa, Middle East, Western Europe.
El Shamadan Co.
For Food Industries S.A.E.
Address: P. O Box 544 Om Zegheiw El Dekhila
,Alex
Phone
20-3-4401056.
20-3-4401633
20-3-4451633.
03-4402211,
03 4406852
Fax: 203-4406852
Mobile 002 012 795 1956
21
Biscuits Cakes
Kraft Foods
About : • Around the world and across a wide range of categories, Kraft Foods is always developing new products.
We look for opportunities to offer consumers products that better meet their health and wellness needs,
or provide them with more convenience. We seek to add value through innovative products and
packaging, and through products with improved taste or delicious new flavors.
• Our vision captures the essence of who we are. Everything we do flows from our vision. We just don't
happen to be a business that sells food – it's what we're all about. Our vision is about meeting consumers'
needs and making food an easier, healthier and more enjoyable part of life.
• Our vision tells the world – our employees, customers, consumers and the communities where we make
and sell our products – what we care about. It captures the importance of health and wellness, but it also
embodies all the ways we can eat and live better, such as the enjoyment of a dessert, the convenience of
a microwave meal, the safety and value of our products and the services and solutions we provide.
Kraft Foods – Biscuits
Family Nutrition
Address:
1st Industrial Zone, Abdel Qawy
Ahmed St.
10th of Ramadan , Cairo
Phone +2-015-390000
+2-015-390105
Fax: Fax: +2-015-411109
Web www.kraftfoodscompany.com
22
Cake Croissant Biscuit
Cheese Croissant Strawberry
Maamoul
Dates Bar
Shakallama Kaab Ghazal
–
Bakery - Others – Industrial
Faragalla (1/2)
.About : Faragallah group as founded in 1973 by Eng. Mohamed Farag Amer is now the chairman of the company , this is group
currently is considered to be one of the biggest and most diversified food companies in the middle east
The industrial operations are located at bog el-arab city , 50 KM far from Alexandria. Under this group there are 3 separate
food processing companies encompassing 22 production lines and all of them are cetified ISO 22000, ISO 9001, ISO 14001
and HACCP, Plus a newly established distribution company for the sales and marketing , the international produced brands
Established 1973
Product Meat/Chicken / Vegetables/Juices / Dairy Products / Bakeries/Jam/Tomato past / Stock and Powder/ Concentrate
Factory
Information Cairo factory, Two Factories in Alexandria
Certification: are certified ISO 22000, ISO 9001, ISO 14001 and HACCP Faragalla
Address : Head Office 36 Kafr Abdou St, Roucdhy
Telephone HQ : Tel +(202)22866600-
22866600 Fax 2844132
Sales Office 22866666 /22866666 Fax 2836010 Export
Office : 22866604/22866604 Fax22835632
Website http://www.faragalla.com
23
Bread Sticks Pastry
Bakery - Others – Industrial
Faragalla (2/2)
Petit Pan White Dry Toast
Strawberry
Cooked Pizza
Half Cooked
Pizza
Super Danish Feteer
Bread Sticks
Rusk Crumb
Bondok Belco
Bran Dry Toast Bran bread
Bread Ceaser
Danish
Pate Sambousak
Juice Meat & chicken Vegetable Dairy Jam Concentrate Stock
Tetra Pack – Glass –
Diopack/Faragello/Del
Monte/Eazy
Mouzou,Faragigo
Cooked/Semi Cooked
/Frozen Meat /Canned
Meat
Okra Zero, Frozen okra ,
Green Peas, Artichoke ,
Mix Vegetables
Spanish , Strawberry
Milk/Cheese/Cand
ia
Fig , Fig 0.900/Strawberry ,
Strawberry 0.900
Apricot, Apricot 0.900/Mixed
0.900, Mixed 0.380
Guava pulp, Mango Pulp,
Strawberry Pulp , Peach Pulp,
Fig Pulp , Pear Pulp , Apricot
Pulp
Instant Soup, chicky
and hot Chicky
24
Bakery – Industrial
Rich Bake
Rich Bake seeks to be the best in the bakery business in Egypt by offering the best quality in the market: attractively packaged, hygienic and
tasty products in an attractive packaging.
Starting with its Petit Pain and Soft Roll products, which offered a new type of bread to the Egyptian family, to the introduction of Soft Toast
Bread, a much-appreciated breakthrough for the Egyptian consumer, Rich Bake products have met its target of offering innovative and
delicious new types of bread in packaging that ensures freshness and makes sandwich making easy for the consumer, particularly children. It
continues to innovate and introduce new products.
Modern Bakeries, the company that manufactures Rich Bake products, is considered the leader among Egyptian bakeries, particularly for
European bread. Starting in November 1999, Rich Bake introduced a diverse range of products new to the Egyptian market, and that range is
always increasing. Currently, there are eight types of Rich Bake products, so that every taste and age can be satisfied. They vary not only in
their external characteristic--shape, volume or color--and internal characteristics--taste, smell, flavor--but also in other ways. Depending on
your dietary requirements, you may opt for different kinds of bread depending on their nutritional value.
Rich Bake
Address : Plot A, 1st & 2nd District Center
6th of October City,
Product/ Bakery
Website www.richbake.com
Telephone (202) 38360 510
Fax (202) 38360 519
Products :
Petit Pan Toast Brown Toast Burger Buns
25
Bakery – Industrial
Brunch
The leader of the fresh snacks in the Egyptian market as well as providing other bakery products"
Al-Faysal, one of the main players in Croissant and Pate market, has been recently acquired by Modern Bakeries. Al-Faysal was re-launched
last summer August 2006 with the brand name Brunch. Now Brunch is the leader in the short shelf life croissant and pate. It produces 5 days
shelf life filled croissants, pate, pizza and Danish. Concentrating on croissant and pate Brunch croissant is filled with chocolate and strawberry
while pate is filled with chocolate and white cheese. Hence we are the only player in the market now that have sour filling (cheese). Brunch
products are widely spread through out the market especially concentrated in kiosks. Brunch is always focusing on providing its consumers
with new products and innovative filling and recipes. Brunch is also planning in the near future to extend its range in the Bakery product
sector
Brunch
(Al-Faisal for Food Industries) Address: Al Abour Industrial City
Products Bakery : Pate, Croissant, Pizza, Danish,
Website www.newbrunchtime.com
Telephone Tel: +202 6100852
Fax Fax: +202 6100856
Croissant
Strawberry
Croissant
Chocolate
Pizza
Roomy Pate Pate Cheese
Danish
Products :
26
Bakery Food In Egypt
Other Manufacturers
Company Products Description Contact
RoyalPack Flavours & Flavor Enhancers, Sugar &
Sweeteners, Gums & Stabilizers, Food
Ingredients Food & Beverages, Food, Flavours,
Bakery, Desert
Formed to fulfill these needs: use the highest food standards
while producing and creating products for the industry. would
be thought of by its customers as a technical resource .
Nadia Mohamed
Piece #49, 3rd Industrial Zone
6th of October
Modern Bakeries Co. (
Richbake )
Food & Beverages, Bakery Products, Toast,
Bread, Buns
Seeks to be the best in the Bakery business in Egypt by offering
the best quality in the market: attractively packaged, hygienic
and tasty products
Osama Al Adl
Plot A, 1st & 2nd District Center
6th of October Egypt
GSF Egypt
Food & Beverages, Bakery Products, Others
Sauces
We are a Multi national supplier to fast food chains. Samiha Mohamed
Address: Lot 321, 1st industrial zone
6th of October Egypt
Al Kawthar Food
Processing Co.
Pasta, Flour, Bakery Products, FLOUR, BAKERY
PRODUCTS, Food & Beverages, Bescuits,
Macaroni, pasta food
Al Kawthar Food processing Co. is an Egyptian company
specialized in the manufacturing of Pasta "Macaroni," Biscuits
and flour mill cylinders. In 1996 Mr. George Fayk established Al
Kawthar Co. a . .
George Faik
Al Kawthar Area 1st Zone, Souhag Sohag Egypt
MIDO for International
Trading
Dairy Products , Food & Beverages, Cheese,
MEAT & POULTRY, Meat, Cheese, Pastery,
Bakery, Seafood, Groceries,
MIDO International Trading Whether you represent a private
company or a governmental organization based anywhere in
the world
Mohamed Abdel Wahab
10 El Sheikh Ahmed El Dardiry St.
CAIRO , Egypt
EL ESRAA Food & Beverages, Automotive, Fruits,
Agriculture, Frozen & Dried Fruits, Bakery
Products, Second Hand,
we an Egyptian company working in exporting and importing
frozen vegetables& fruits and other materials such as used
trucks parts used cars
Mustapha family
company ltd
Animal & Livestock, Food & Beverages, Toys,
Live Animals, Ball, Bakery Products,
Ours is a company established and registered for the purpose
of export of agricultural produce from the west African sub-
region, and also involves in other deals of natural minerals
extraction and export
Mustapha Songo
9st, villa 410, Banha, Kalubia,
CAIRO ,Egypt