bishopthorpe ward profile york summary...bishopthorpe ward profile ward summary • 66% own their...
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Bishopthorpe Ward Profile
Ward Summary
• 66% own their own home, either outright or with a mortgage, 18% are private renters and 14%
are social tenants.
• 73.5% of residents have a NVQ level 1 - 4 qualification and 18.0% have no qualifications at all.
• 11.6% of children live in poverty and there are 10.7% of households in fuel poverty.
York Summary
• 2.0% of children live in poverty and there are 8.3% of households in fuel poverty.
• York has 206,856 residents with 5.7% from a black and minority ethnic community group. 83.9%
are in good health, with 15.3% stating that they have some limitation in day to day activities.
• £537.41 was the Average Weekly Household Income in 2011/2012 (£405.83 in 2007/2008).
• 3.1% of the working population claim out of work benefits and 0.2% claim job seekers
allowance.
• 88% own their own home, either outright or with a mortgage, 7% are private renters and 4% are
social tenants.
• Bishopthorpe has 4,138 residents with 1.9% from a black and minority ethnic community group.
82.7% are in good health, with 17.6% stating that they have some limitation in day to day
activities.
• £646.48 was the Average Weekly Household Income in 2011/2012 (£490.00 in 2007/2008).
• 72.9% of residents have a NVQ level 1 - 4 qualification and 18.0% have no qualifications at all.
• 4.9% of the working population (aged 16-64) claim out of work benefits and 0.5% claim job
seekers allowance.
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Bishopthorpe Ward Profile
GoodArea of
concern
In Top
5
Wards
In
Bottom
5
Wards
5.09% 3.11% 12.62% 6.02%
0.20% 0.20% 1.00% 0.43%
8.31% 6.82% 16.07% 10.38%
2.00% 2.00% 22.44% 10.53%
2.70% 2.70% 10.50% 7.46%
9.80% 9.80% 22.00% 15.08%
169.8 130.8 215.4 171.7
0.2 0.1 0.2 0.2
0.2 0.1 0.3 0.2
0.3 0.2 0.4 0.3
0.3 0.3 0.2 0.3
104.3 75.3 114.1 98.8
76.4 75.0 120.1 91.7
3.1 2.0 49.1 9.6
3.6 2.7 32.0 7.5
80.00% 95.24% 60.00% 76.30%
8.72 8.39 13.23 10.09
7.25 1.61 13.22 6.57
3.38 1.02 11.26 5.68
4.59 1.16 8.65 4.31
100.00% 100.00% 65.00% 89.46%
100.00% 100.00% 55.00% 82.01%
26.67% 41.18% 0.00% 23.77%
Key:
Further information about the ward is available at:
% with limiting long term illness
or disability
Year 6 obesity
Emergency hospital admissions
for children (per 1,000
population)
Pages 7 - 8Above or below the
average ± 10%
Ward performance by key areas
Residents who agree that they
can influence decisions in their
local area
% of adults binge drinking
% of adults healthy eating
Elective hospital admissions
(SAR)
Emergency hospital admissions
(SAR)
Crime (per 1,000 population)
ASB (per 1,000 population)
Residents who agree that York is
a safe city to live in, relatively
free from crime and violence
Residents satisfied with their
local area as a place to live
Homecare hours (weekly
average)
Homecare clients (per 1,000
population)
Safeguarding concerns (per
1,000 population)
Assessment notices (per 1,000
population)
Residents agree their local area
is a good place for children and
young people to grow up
Child poverty
This is an "at a glance" summary of performance within the ward - more detail is provided later in the profile.
Reception year obesity
Adult Social Care
Resident Engagement
Pages 15 - 16
Pages 17 - 18
Good performance Area of concern
Bishopthorpe Ward
Best
Ward
in York
Worst
Ward
in York
York
Ward
Average
Bishopthorpe Ward
Performance (latest data)
Economy
Poverty
Health and Wellbeing
Crime and Anti-Social Behaviour
Page 9
Pages 11 - 14
Pages 14 - 15
% of obese adults
Total benefit claimants
JSA claimants
Fuel poverty (households)
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Bishopthorpe Ward Profile
Census 2011 Update
Ethnicity
Population by Age
Gender Marital Status
16.7%
51.7%
0.3% 1.5%
6.6%
0%
10%
20%
30%
40%
50%
60%
York Bishopthorpe Source: Census 2011
0.8% 1.0%
0.2% 0.0%
0.0%
1.0%
2.0%
3.0%
4.0%
Mixed/ Multiple Ethnic Group
Asian/Asian British
Black/ African/ Caribbean/ Black
British
Other Ethnic Group
BME Community (does not include White British or White Other)
York Bishopthorpe: Ethnicity Source: Census 2011
96.5%
1.9% 1.6%
White British BME Community
White Other
48.1% 51.9%
0%
10%
20%
30%
40%
50%
Male Female
York Bishopthorpe
Source: Census 2011
4.2%
6.3% 5.5%
4.9%
3.0% 3.1% 3.4%
4.7%
6.9% 7.7% 7.5% 7.2% 7.3%
8.6%
7.3%
5.9%
3.6%
2.0%
1.0%
0%
2%
4%
6%
8%
10%
12%
0 ‒
4
5 ‒
9
10 ‒
14
15 ‒
19
20 ‒
24
25 ‒
29
30 ‒
34
35 ‒
39
40 ‒
44
45 ‒
49
50 ‒
54
55 ‒
59
60 ‒
64
65 ‒
69
70 ‒
74
75 ‒
79
80 ‒
84
85 ‒
89
90 a
nd o
ver
Bishopthorpe York
Source: ONS - 2015 Ward population estimates
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Bishopthorpe Ward Profile
Religion
Hours Worked Qualifications
0.3% 0.3%
0.0%
0.1%
0.1%
0.6%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
Buddhist Hindu Jewish Muslim Sikh Other
Other Religions
York Bishopthorpe
Source: Census 2011
69.8%
21.5%
7.2%
1.5%
Christian None
Not stated Other Religions
18.0%
10.4%
13.0%
10.1%
39.5%
3.7% 5.3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
York Bishopthorpe
Source: Census 2011
10.7%
23.4%
51.4%
14.5%
0%
10%
20%
30%
40%
50%
60%
15 hours or less
16 - 30 hours
31 - 48 hours
49 or more hours
York Bishopthorpe
Source: Census 2011
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Bishopthorpe Ward Profile
Industry
Tenure
1.2%
0.1%
7.1%
0.3% 0.9%
6.6%
14.6%
4.5% 5.0%
4.2% 4.5%
1.6%
8.1%
3.3%
6.6%
15.1%
11.6%
4.8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
A B C D E F G H I J K L M N O P Q Other
York Bishopthorpe Source: Census 2011
A: Agriculture, forestry and fishing, B: Mining and quarrying, C: Manufacturing, D: Electricity, gas, steam and air condition ing supply, E: Water supply; sewerage, waste management and remediation activities, F: Construction
G: Wholesale and retail trade; repair of motor vehicles and motor cycles, H: Transport and storage, I: Accommodation and food service activities, J: Information and communication, K: Financial and insurance activities, L: Real estate activities
M: Professional, scientific and technical activities, N: Administrative and support service activities, O: Public administrat ion and defence; compulsory social security, P: Education, Q: Human health and social work activities
52.6%
34.9%
0.2%
3.3% 0.8%
5.9%
1.0% 1.3%
0%
10%
20%
30%
40%
50%
60%
Owned: Owned outright
Owned: Owned with a
mortgage or loan
Shared ownership
(part owned & part rented)
Social rented: Rented
from council(LA)
Social rented: Other
Private rented: Private landlord
or letting agency
Private rented: Other
Living rent free
York Bishopthorpe Source: Census 2011
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Bishopthorpe Ward Profile
Household TypesExperian Groups (2016)
Experian Types (2016)
Household Composition
52
79
197
368
429
440
508
0 100 200 300 400 500 600
G Rural Reality
H Aspiring Homemakers
E Suburban Stability
D Domestic Success
A Country Living
B Prestige Positions
F Senior Security
70
86
99
146
149
167
210
213
245
255
0 50 100 150 200 250 300
E20 Boomerang Boarders
B07 Alpha Families
B06 Bank of Mum and Dad
D16 Mid-Career Convention
A03 Wealthy Landowners
D17 Thriving Independence
B05 Empty-Nest Adventure
F22 Legacy Elders
F24 Bungalow Haven
A04 Village Retirement
15.8%
11.2%
15.3%
18.6%
17.1%
5.1%
3.9%
2.4%
0.1%
4.4%
2.5% 3.4%
0%
5%
10%
15%
20%
One Person:
65 +
One Person:
< 65
Family: All 65 +
Married: No
Children
Married: Dependent
Children
Married: Non
Dependent Children
Cohabiting: No
Children
Cohabiting: Dependent
Children
Cohabiting: Non
Dependent Children
Lone Parent: Dependent
Children
Lone Parent: Non
Dependent Children
Other
York Bishopthorpe Source: Census 2011
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Bishopthorpe Ward Profile
Economy
115
105
115
5 5
80
70 70
60 60 65
15 20
30
10 10 5
0
20
40
60
80
100
120
140
2014/2015 Q3
2015/2016 Q3
2016/2017 Q3
Benefit Claimant Numbers Working age Population (16-64)
Total Lone Parents Out of Work ESA and Incapacity Carers Disabled
Source: Department for Work and Pensions (DWP)
5.1%
0.2%
3.1% 2.9%
1.3%
0.2%
0%
5%
10%
% Total % Lone Parents % Out of Work % ESA and Incapacity
% Carers % Disabled
Benefit Claimant Rate Working age Population (16-64)
York Source: Department for Work and Pensions (DWP)
Q3 2016/2017
5.2% 5.1% 5.1% 5.2%
4.3%
5.1% 5.5%
3.7% 3.5%
4.4% 4.3% 3.8%
6.1% 5.5%
7.2%
0%
5%
10%
2014/2015 Q3
2015/2016 Q3
2016/2017 Q3
Total Benefit Claimant Rate (Age and Gender) Working age Population (16-64)
Male Female 16-24 25-49 50+
Source: Department for Work and Pensions (DWP)
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Bishopthorpe Ward Profile
Economy
10
5 5 5 5 5
0
2
4
6
8
10
12
2014/2015 Q4
2015/2016 Q4
2016/2017 Q4
JSA Claimant Numbers
Aged 16-64 Aged 16-64 Male Aged 16-64 Female Aged 16-64 > 6 Months
Aged 16-64 > 1 Year Aged 18-24 Aged 18-24 > 6 Months
Source: Office for National Statistics (ONS)
0.5%
0.2% 0.2%
0.5%
0.0%
0.5%
1.0%
2014/2015 Q4
2015/2016 Q4
2016/2017 Q4
JSA Claimant Rate (Age and Gender) Working age Population (16-64)
York All All Male All Female All > 6 Months All > 1 Year
Source: Office for National Statistics (ONS)
0.40%
0.30%
0.50%
0.40% 0.43%
0.0%
0.5%
1.0%
2015/2016 Q4
2016/2017 Q4
JSA and Universal Credit (out of work) Claimant Rate Working age Population (16-64)
York All All Male All Female
Source: Office for National Statistics (ONS)
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Bishopthorpe Ward Profile
Poverty
2.6% 2.0% 2.0%
0%
5%
10%
15%
2012/2013 2013/2014 2014/2015
Child Poverty
The proportion of children living in families in receipt of out-of-work (means-tested) benefits or in receipt of tax credits where their reported income is less
than 60 per cent of UK median income.
York Bishopthorpe
Source: HM Revenue & Customs
7.3% 7.4%
8.3%
0%
5%
10%
15%
2012/2013 2013/2014 2014/2015
Fuel Poverty
York Bishopthorpe
Source: Department of Energy & Climate Change
The Low Income High Costs indicator is a twin indicator consisting of: • the number of households that have both low incomes and high fuel costs; and • the depth of fuel poverty amongst these fuel poor households. This is measured through a fuel poverty gap which represents the difference between the required fuel costs for each household and the median required fuel costs.
2.8%
2.2% 2.2%
3.3%
2.2%
1.7%
4.7%
3.5%
3.0%
0%
2%
4%
6%
2014/2015 Q3
2015/2016 Q3
2016/2017 Q3
Pension Credit
Pension Credit is an income-related benefit made up of 2 parts - Guarantee Credit and Savings Credit.
York Guarantee Element Saving Element Guarantee & Saving
Source: Department for Work and Pensions (DWP)
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Bishopthorpe Ward Profile
Indices of Multiple Deprivation
7.10 6.79
5.40
0
2
4
6
8
2007 2010 2015
Bishopthorpe - Score (Low is Good)
15 out of 21
The IMD measures and rates a number of different domains affecting quality of life including income, employment, education and skills, health and disability, crime, barriers to services and quality of living environments.
15 out of 21 17 out of 21 Ward Rank in York (Low is Bad)
Source: Department for Communities and Local Government (DCLG)
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Bishopthorpe Ward Profile
Health and Wellbeing
7.4% 10.1%
82.4%
2.1% 3.3%
52.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Limited a lot
Limited a little
Not Limited
Limited a lot
Age 16-64
Limited a little
Age 16-64
Not Limited
Age 16-64
Day to Day Activities
York Bishopthorpe Source: Census 2011
87.2%
9.2%
0.9% 2.8%
0%
20%
40%
60%
80%
100%
No Unpaid Care
1 to 19 hours a week
20 to 49 hours a week
50 + hours a week
Provide Unpaid Care
York Bishopthorpe
Source: Census 2011
48.1%
34.6%
13.3%
3.2% 0.8%
0%
10%
20%
30%
40%
50%
Very Good Good Fair Bad Very Bad
General Health
York Bishopthorpe
Source: Census 2011
17.6%
22.6%
28.3%
33.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Limiting long term illness or disability
Obese adults
Binge drinking adults
Healthy eating adults
Adult Health & Lifestyle
York Bishopthorpe
Source: Public Health England - 2014/2015
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Bishopthorpe Ward Profile
Hospital Admissions
104.3
70.0
90.6
78.0
155.4
105.6
0
20
40
60
80
100
120
140
160
All causes Coronary heart
disease
Intentional self harm
Alcohol attributable conditions
Hip replacement
Knee replacement
Hospital Admissions, All ages
York Bishopthorpe Source: Public Health England - 2014/2015
(standardised admission ratio, 4 year aggregated data)
The Standardised Admission Ratio (SAR) is a summary estimate of admission rates relative to the national pattern of admissions and takes into account differences in a population's age, sex and socioeconomic deprivation.
14.9%
2.7%
22.6%
9.8%
0%
5%
10%
15%
20%
25%
30%
% Overweight - Reception
% Obese - Reception
% Overweight - Year 6
% Obese - Year 6
Childhood weight
York Bishopthorpe Source: Public Health England - 2014/2015
(3 year aggregated data)
48.5
82.0 83.9
0
10
20
30
40
50
60
70
80
90
Live births per 1,000 women (15-
44 years)
Life Expectancy
(years) - Male
Life Expectancy
(years) - Female
Fertility and Life Expectancy
York Bishopthorpe
Source: Public Health England - 2014/2015
(5 year aggregated data)
5.1%
0.0% 0%
2%
4%
6%
8%
Birth weight
less than 2500g
Teenage mothers
(under 18)
Births
York Bishopthorpe
Source: Public Health England - 2014/2015
(5 year aggregated data)
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Bishopthorpe Ward Profile
Mortality
Hospital Admissions - Children & Young People
76.4
95.1
83.4
110.6
39.1
64.7
0
20
40
60
80
100
120
All causes Coronary heart
disease
Stroke Myocardial Infarction
(heart attack)
Chronic obstructive pulmonary
disease
Hip fractures, persons
aged 65+
Emergency hospital admissions
York Bishopthorpe Source: Public Health England - 2014/2015
(standardised admission ratio, 4 year aggregated data)
79.4
94.5 89.9 89.8 88.3
72.5
0
20
40
60
80
100
120
All causes All cancer Circulatory disease
Coronary heart
disease
Stroke Respiratory diseases
Mortality, All ages
York Bishopthorpe Source: Public Health England - 2014/2015
(standardised mortality ratio, 5 year aggregated data)
110
76
95
0
50
100
150
200
Emergency admissions aged under
5 years
A&E attendance rate aged 0-4 years
Aged 0-4
York
Source: Public Health England - 2014/2015
Unintentional and deliberate injuries to children (4 years aggregated)
170
315
0
50
100
150
200
250
300
350
400
450
500
Emergency admissions aged under
5 years
A&E attendance rate aged 0-4 years
York
Source: Public Health England - 2014/2015
per 1,000 population, (3 year aggregated)
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Bishopthorpe Ward Profile
Crime and Anti-Social BehaviourTotal Crime and Total Anti-Social Behaviour per 1,000 population
4.5
3.1
2.0
3.6
0
2
4
6
8
10
12
14
16
2015/2016 Q4
2016/2017 Q4
York All Crime All ASB Source: North Yorkshire Police
90.2 87.1 94.5
99.5
133.3
0
20
40
60
80
100
120
140
All causes, under
65 years
All causes, under
75 years
All cancer, under
75 years
Circulatory disease,
under 75 years
Coronary heart
disease, under
75 years
Premature mortality
York Bishopthorpe Source: Public Health England - 2014/2015
(standardised mortality ratio, 5 year aggregated data)
103.9 107.8 105.6
60.5
138.0
0
20
40
60
80
100
120
140
All Breast Colorectal Lung Prostate
New cases of cancer
York Bishopthorpe Source: Public Health England - 2014/2015
(standardised incidence ratio, 5 year aggregated data)
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Bishopthorpe Ward Profile
Adult Social CareAverage Weekly Homecare Hours by Client Type and Age
ASB per 1,000 population
Crime Rate per 1,000 population
0.0 0.0
1.3 1.9
0.8
1.7
0
5
10
2015/2016 Q4
2016/2017 Q4
York Environmental Nuisance Personal Source: North Yorkshire Police
0.5 0.5
1.3
0.7
2.0
0.2 0.3 0.5
0.3 0.5
0.3
0.7
0.0
1.0
2.0
3.0
4.0
5.0
2015/2016 Q4
2016/2017 Q4
York Autocrime Burglary Damage Theft Violence Other
Source: North Yorkshire Police
8.72
0.00
9.86
0.00
1.75
8.82
0.00 0.00
9.18 9.44
6.46
9.65
3.99
0
5
10
15
Total Carer Learning Disability
Mental Health
Other Vulnerable
People
Physical disability,
frailty and/or sensory
impairment
Substance Misuse
Supporting People
18-64 65-74 75-84 85-94 95+
York Bishopthorpe Source: Adults Social Care - 2016/2017
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Bishopthorpe Ward Profile
Homecare Clients by Type and Age
Adults Safeguarding Concerns by Client Type and Age
Assessment Notices (formerly Section 2 Notices) issued by Hospitals by Primary Client Type and Age
4 1
25
5 3
6
15
1
0
10
20
30
40
50
60
Carer Learning Disability
Mental Health
Other Vulnerable
People
Physical disability,
frailty and/or sensory
impairment
Substance Misuse
Supporting People
18-64 65-74 75-84 85-94 95+
York Bishopthorpe Source: Adults Social Care - 2016/2017
14
1 1
11
1 1 3 2
8
0
10
20
30
40
50
60
Total Carer Learning Disability
Mental Health
Other Vulnerable
People
Physical disability,
frailty and/or
sensory impairment
Substance Misuse
Supporting People
Unknown 18-64 65-74 75-84 85-94 95+
York Average Bishopthorpe Source: Adults Social Care - 2016/2017
19
2 3 1
11
2
0
10
20
30
40
Carer Learning Disability
Mental Health
Other Vulnerable
People
Physical disability,
frailty and/or sensory
impairment
Substance Misuse
Supporting People
18-64 65-74 75-84 85-94 95+
York Average Bishopthorpe Source: Adults Social Care - 2016/2017
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Bishopthorpe Ward Profile
Resident responses about the Local Economy
Resident satisfaction responses about their Local Area
Resident satisfaction responses about Public Realm in their Local Area
Resident Engagement
66.7%
80.0% 75.0% 77.8%
33.3% 40.0%
0%
20%
40%
60%
80%
100%
work inside York area
agree their skills and
qualifications are suited to
jobs available in York
disagree that to develop their
career need to commute out
of York
disagree that to continue working in York, they will have to retrain
agree the Council and its partners
are helping to create jobs in
the city
agree the Council and its partners
are supporting economic
growth
Respondents who are retired or not working due to long term illness or disability were unable to answer the following
York Bishopthorpe - Q1 Bishopthorpe - Q3
Source: Talkabout Survey - Q1 + Q3 2016/2017 NB - Number of responses varies for each question
80.0%
100.0% 100.0% 93.3%
53.3%
100.0%
73.3%
26.7%
0%
20%
40%
60%
80%
100%
that York is a safe city to live in
their local area as a
place to live
it is important to feel part of
their local area
they belong to their
local area
their local area is a place where people from
different backgrounds get on well together
their local area is a good place for
children and young people to grow up
it is important that residents can influence decisions in
their local area
they can influence decisions in their
local area
Respondents were asked to consider their Local Area as the area within 15-20 minutes walking distance from their home
York Bishopthorpe - Q1 Bishopthorpe - Q3
Source: Talkabout Survey - Q1 + Q3 2016/2017 NB - Number of responses varies for each question
93.3% 85.7%
80.0%
93.3% 93.3%
80.0%
66.7%
100.0%
0%
20%
40%
60%
80%
100%
Hate crime Noisy neighbours
or loud parties
People hanging around on the streets
Rubbish or litter lying
around
Vandalism, graffiti and
other deliberate damage to property or
vehicles
People using or dealing drugs
People being
drunk or rowdy in public places
Abandoned or burnt out
cars
Respondents reporting the following as 'not a problem'
York Bishopthorpe - Q1 Bishopthorpe - Q3
Source: Talkabout Survey - Q1 + Q3 2016/2017 NB - Number of responses varies for each question
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Bishopthorpe Ward Profile
Resident satisfaction responses about the Council (and partners)
Experian Groups
F Senior Security
Elderly singles and couples, homeowners, comfortable homes, additional pensions above state, don't like new
technology.
B Prestige Positions
High value detached homes, married couples, managerial and senior positions, supporting students and older
children, high assets and investments.
A Country Living
Rural locations, well-off homeowners, attractive detached homes, higher self-employment, high car ownership.
D Domestic Success
Families with children, upmarket suburban homes, owned with a mortgage, 3 or 4 bedrooms, high internet use.
E Suburban Stability
Older families, some adult children at home, suburban mid-range homes, 3 bedrooms, have lived at same address
some years.
H Aspiring Homemakers
Younger households, full-time employment, private suburbs, affordable housing costs, starter salaries.
G Rural Reality
Rural locations, village and outlying houses, agricultural employment, most are homeowners, affordable value
homes.
93.3%
60.0%
13.3% 20.0%
86.7%
53.3% 60.0%
20.0% 26.7%
0%
20%
40%
60%
80%
100%
Satisfied with the way the Council runs things
Agree the Council provides value for money
Doing well at reducing air pollution
Doing well at improving
green spaces
Doing well conserving
York's heritage
Doing well at improving the quality of streets/
public spaces
Doing well helping to
reduce amount of household
waste
Doing well helping to
reduce carbon
footprint
Doing well encouraging the use of
low emission vehicles
York Bishopthorpe - Q1 Bishopthorpe - Q3
Source: Talkabout Survey - Q1 + Q3 2016/2017 NB - Number of responses varies for each question
Produced on 21/06/2017 by the Strategic Business Intelligence Hub Page 18 of 19
Bishopthorpe Ward Profile
Couples aged 56 and over, children have left home, live in long-term family home, book holidays and tickets
online, comfortable detached homes.
F24 Bungalow Haven
Elderly couples and singles, own their bungalow outright, neighbourhoods of elderly people, may research online,
like buying in store.
F22 Legacy Elders
Oldest average age of 78, mostly living alone, own comfortable homes outright, final salary pensions, low
technology knowledge.
B05 Empty-Nest Adventure
Experian Types
A04 Village Retirement
Retired couples and singles, larger village location, like to be self-sufficient, enjoy uk holidays, most likely to play
cricket and golf.
Adult children living with parents, respectable incomes, own mid-range semis or detached homes, older suburbs,
search electricals online while in store.
Married couples with kids, traditional suburbs, professional jobs, likely to have life cover, high proportion with
mortgage.
B06 Bank of Mum and Dad
Married couples aged 50-65, adult children at home, high salaries from senior positions, quality 4 bed detached
homes, mortgage nearly paid off.
B07 Alpha Families
Married couples, two professional careers, school age children, high salaries, large mortgage, online shopping to
save time.
D17 Thriving Independence
Singles and cohabitees 36+, family neighbourhoods, middle managers, large outstanding mortgage, comfortable
income.
A03 Wealthy Landowners
High value large detached homes, rural locations, own several cars, most likely to own a horse, mature married
couples.
E20 Boomerang Boarders
D16 Mid-Career Convention
Produced on 21/06/2017 by the Strategic Business Intelligence Hub Page 19 of 19