bit 2014 mobile tourism future - rovelli

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BIT 2014, Mobile Tourism Future Massimo Rovelli, LUISS @maxrovelli [email protected] Il 38% dei bimbi < 2 anni usano Mobile Media http://mashable.com/2013/10/28/children-under-2-mobile-media-study/?utm_cid=mash-prod-email-topstories&utm_emailalert=daily&utm_source=newsletter&utm_medium=email&utm_campaign=daily

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BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

Il 38% dei bimbi < 2 anni usano Mobile Media

http://mashable.com/2013/10/28/children-under-2-mobile-media-study/?utm_cid=mash-prod-email-topstories&utm_emailalert=daily&utm_source=newsletter&utm_medium=email&utm_campaign=daily

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

NON è il Telefono, ma i VIAGGIATORI che sono

“MOBILE” ... e le Imprese devono seguirli

Branding, Acquisition, Profiling, Loyalty

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

Sarà il caso di realizzare un Mobile Site?

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

Mobile APPS: un ‘dolcetto’ per il tuo Cliente

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

La tumultuosa diffusione dei TABLET

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

Why apps – learning curve effect

Effetto “learning curve”

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

M-Commerce = “Everywhere Commerce”

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

SOcial, LOcal, MObile

It’s about LOCATION, it’s about CONVERSATION

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

Realtime Customer Intelligence

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

Mobile is PEOPLE first … Technology last.

BIT

2014, M

obile

Touris

m F

utu

re –

Massim

o R

ovelli, L

UIS

S –

@m

axro

velli –

maxro

velli@

ecqua.n

et

Mobile Tourism Future

is NOW

Flavio Ghiringhelli, HRS

Matteo Colò, Wanderio

Sergio Cagol, TrentoRise

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