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Digital Expertise Josh Yeager Back in the Black: April 28 – 29, 2011

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Josh Yeager's presentation for agencyside's "Back in the Black" training for digital account teams.

TRANSCRIPT

Page 1: BITB -- Digital: It's An Expertise not a Department

Digital Expertise

Josh Yeager

Back in the Black: April 28 – 29, 2011

Page 2: BITB -- Digital: It's An Expertise not a Department

Image courtesy of Flickr: Pete Prodoehl

Page 3: BITB -- Digital: It's An Expertise not a Department

Image courtesy of Flickr: Uruandimi

Page 4: BITB -- Digital: It's An Expertise not a Department

Image courtesy of Flickr: Josh•Yo

Page 5: BITB -- Digital: It's An Expertise not a Department

There’s more to life than this.

- björk guðmundsdóttir ”“

Page 6: BITB -- Digital: It's An Expertise not a Department
Page 7: BITB -- Digital: It's An Expertise not a Department

POSTR Child

Page 8: BITB -- Digital: It's An Expertise not a Department

POSTR Child

• People

• Objectives

• Strategies

• Tactics

• Results

Page 9: BITB -- Digital: It's An Expertise not a Department

POSTR Child

• People

• Objectives

• Strategies

• Tactics

• Results

YOU

Page 10: BITB -- Digital: It's An Expertise not a Department

YOU

Page 11: BITB -- Digital: It's An Expertise not a Department

YOU

Page 12: BITB -- Digital: It's An Expertise not a Department

Image courtesy of blogforprofit.

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RECAP

• Know Thyself

• There’s more to life than Facebook

• Be a POSTR Child

• Learn the Rules of Engagement

• Make a Goals Checklist

• Cross-Leverage Your Knowledge

• Leverage Your Network


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