bite april 2013
DESCRIPTION
Bite magazine is a business and current affairs magazine for the dental industry. Content is of interest to dentists, hygienists, assistants, practice managers and anyone with an interest in the dental health industry.TRANSCRIPT
April 2013, $5.95 iNC. GST
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Adelaide dentist Dr Dick Milner has earned an Order of Australia by travelling the world helping those who need it most
Back to the futureWhat on earth is happening in Queensland? Page 10
Filling inThe costs and benefits of getting a locum dentist
Easy being green A new certification program can help you benchmark how green your practice is… see page 22
How to be nice Emotional intelligence for joy and profit, page 15
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Helping hands
contents
ChairsDelivery SystemsLightsMonitor MountsCabinetsHandpiecesMaintenanceSterilisationImaging
For more information Email: [email protected] Phone: 1800 225 010 Visit: www.a-dec.com.au
© 2013 A-dec Inc. All rights reserved. AA781_INK1992-12
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THE REVELATION3 MODES FOR 3 NEEDSSOPROCARE meets the needs of prophylaxis by performing a complete and rapid assessment of the patient’s oral health.
• ‘‘ PERIO’’ mode: Highlights the old and new dental plaque and gingival inflammations, even at the early stage.• ‘‘ CARIO’’ mode: Detects enamo-dentinal caries, from the stage 1 (code ICDAS II), in a simple way.• ‘‘ DAYLIGHT’’ mode: Macro vision makes visible the imperceptible and allows watching
the stability of micro lesions and their evolution.
www.soprocare.com
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COVER STORY YOUR BUSINESS YOUR TOOLS YOUR LIFEcontents
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Contents
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COVER STORYThe joy of givingSouth Australian dentist Dr Dick Milner has taken his desire to help the helpless further than most, travelling around the world to give free care to those who need it most
April 2013
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custom content8,163 - CAB Audited as at September, 2012
Editorial Director Rob Johnson
Sub-editor Kerryn Ramsey
Creative Director Tim Donnellan
Contributors John Burfitt, Kylie Fleming, Amanda Lohan, Catriona Menzies-Pike
Commercial Director Mark Brown
For all editorial or advertisingenquiries:Phone (02) 9660 6995 Fax (02) 9518 5600
Bite magazine is published 11 times a year by Engage Media, Suite 4.17, 55 Miller Street, Pyrmont NSW 2009. ABN 50 115 977 421. Views expressed in Bite magazine are not necessarily those of the publisher, editor or Engage Media. Printed by Bright Print Group.
NEwS & EVENTS4. Bite launches iPad appNow there’s a brand new way to get Bite; also, Parliament begins inquiring into the best way to spend money, and more…
YOuR wORld10. Two steps backwards...Queensland’s decision to give local councils control of fluoride in water has met with condemnation from dental authorities, but it has not stopped six councils from making their water fluoride free
YOuR buSiNESS 15. How to be nicerA focus on sharpening your Emotional Intelligence will have benefits for your patients, your staff and ultimately your business
22. Welcome to the green age To successfully run an eco-friendly practice, the formalisation of green initiatives would not only help the environment, but patients and dentists too
26. Filling in The Latin phrase ‘locum tenens’ literally means ‘place holder’, however, there could be a whole lot more value behind your temporary replacement
YOuR TOOlS8. New products
The best new gear and gadgets
31. Tools of the trade A winning reciprocating endodontic file system, super-absorbent dental pads, and a calming system for nervous patients are all in the spotlight this month
35. Imaging product guide
Everything you need to know about digital imaging
YOuR lifE50. Fast and furiousDr Willard Lee of Carlingford, NSW, has been playing competitive squash for the past 16 years
ChairsDelivery SystemsLightsMonitor MountsCabinetsHandpiecesMaintenanceSterilisationImaging
For more information Email: [email protected] Phone: 1800 225 010 Visit: www.a-dec.com.au
© 2013 A-dec Inc. All rights reserved. AA781_INK1992-12
Pantone : 130 CC : 0 M : 30 J : 100 N : 0
THE REVELATION3 MODES FOR 3 NEEDSSOPROCARE meets the needs of prophylaxis by performing a complete and rapid assessment of the patient’s oral health.
• ‘‘ PERIO’’ mode: Highlights the old and new dental plaque and gingival inflammations, even at the early stage.• ‘‘ CARIO’’ mode: Detects enamo-dentinal caries, from the stage 1 (code ICDAS II), in a simple way.• ‘‘ DAYLIGHT’’ mode: Macro vision makes visible the imperceptible and allows watching
the stability of micro lesions and their evolution.
www.soprocare.com
1992-12_AA_A-Dec_SorproCare Ad_The Bite_1C_PP.indd 1 14/02/13 5:12 PM
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COVER STORY YOUR BUSINESS YOUR TOOLS YOUR LIFENEWS & EVENTS
The Bite iPad app takes the magazine further than ever before, offering extra material like video inter-views, web links, extra
articles and more. “Imagine all of the depth of a website, and all the funky stuff you can do online, but with the look and feel of a magazine,” says Bite editor Rob Johnson. “For example, a lot of dentists like our Tools of the Trade section. On the iPad app, if you’re reading a Tools review, you can tap on the picture, and it will take you to a list of reviews of similar prod-ucts on our site.”
Similarly, a recent cover story on Dr Karin Alexander in the print magazine discussed the ADA’s approach to the new dental deal negotiated between the Greens and the federal govern-ment. On the iPad version of the story, you can also watch a video of Health Minister Tanya Plibersek being interviewed about the plan, and read Green Senator Richard Di Natale’s explanation of why he voted for it (after opposing the closure of Medi-care Dental for years).
“There’s so much we can do with the app that you can’t do with print,
which is pretty exciting for our team,” Johnson says. “Keep an eye out in the next few issues for features like an architect’s drawings for a design story that morph into a photo of the finished product when you tap the screen, or embedded video and audio files.”
It’s also easy to share files through email, or on social media, with just a touch of a button. The Bite iPad app brings the final piece of the digital puzzle to the magazine, complementing the print version, the News Bites email and the content-rich Bite website.
“And because the iPad is mobile, you can read the app anywhere you currently read the print magazine,” Johnson adds. “Except the bath. We recommend against reading it in the bath. It makes the screen steam up.”
The other major advantage of the iPad app is, because we don’t have the same print and distribution costs, a subscription costs less than $10—roughly one-sixth of the cost of the print magazine. And thanks to our sponsor Oral B, anyone who subscribes now gets the first three months of the subscription free. You can find the app on the App store.
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Bite launches iPad appBite’s iPad app has become available in Apple’s App Store, further expanding Bite’s offering to dentists and members of the team
visit bitemagazine.com.au/index.php/bite-ipad-app/or search Bite Magazine in the App Store
Parliamentary inquiry beginsThe House of Representatives Health and Ageing Commit-tee’s inquiry into adult dental services began on Tuesday this week. Committee chair, Jill Hall MP, said this hearing will be an opportunity for the department to outline the current state of dental health in Australia and to respond to questions on what is an important aspect of health care. “With up to 400,000 adults currently on public dental wait-ing lists in Australia, the govern-ment needs to take action to improve accessibility to dental services for these individuals,” Hall said. “The committee aims to identify the priorities for the National Partnership Agree-ment for adult public dental services so that those in need can get dental care regardless of where they live.”
The aim of the inquiry is to identify priorities and inform the National Partnership Agree-ment (NPA) such that it can be framed to meet the particular and localised needs of each state and territory. Hall said the committee is determined to get grassroots views on the dental health.
The inquiry will focus on: • demand for dental services across Australia and issues associated with waiting lists• mix and coverage of dental services supported by state and territory governments, and the Australian government • availability and affordability of dental services for people with special dental health needs• availability and affordability of dental services for people living in metropolitan, regional, rural and remote locations • coordination of dental ser-vices between the two tiers of government and with privately funded dental services • issues relevant to the provision of dental services.
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FOR A lIMITED TIME
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The Bite app has all the stories of the print magazine, but adds greater depth and texture, with added video, audio and web content that tells the whole story.
visit bitemagazine.com.au/index.php/bite-ipad-app/or search Bite Magazine in the App Store
COVER STORY YOUR BUSINESS YOUR TOOLS YOUR LIFENEWS & EVENTS
Biological tooth replacement
New research published in the Journal of Dental Research describes an advance in efforts to develop a method to replace missing teeth with new bioengineered teeth generated from a person’s own gum cells.
The research is led by Professor Paul Sharpe, an expert in craniofacial de-velopment and stem cell biology from Guy’s and St Thomas’ NHS Foundation Trust and King’s College london, UK.
Current implant-based methods of whole tooth replacement fail to repro-duce a natural root structure and as a consequence of the friction from eating and other jaw movement, loss of jaw bone can occur around the implant.
Research towards achieving the aim of producing bioengineered teeth (bioteeth) has largely focused on the generation of immature teeth (teeth primordia) that mimic those in the embryo that can be transplanted as small cell ‘pellets’ into the adult jaw to develop into functional teeth. Remark-ably, despite the very different environ-ments, embryonic teeth primordia can develop normally in the adult mouth and thus if suitable cells can be identi-fied that can be combined in such a way to produce an immature tooth, there is a realistic prospect bioteeth can become a clinical reality.
Professor Sharpe said: “What is required is the identification of adult sources of human epithelial and mes-enchymal cells that can be obtained in sufficient numbers to make bioto-oth formation a viable alternative to dental implants.”
Professor Sharpe concluded: “Epi-thelial cells derived from adult human gum tissue are capable of respond-ing to tooth inducing signals from embryonic tooth mesenchyme in an appropriate way to contribute to tooth crown and root formation and give rise to relevant differentiated cell types, fol-lowing in vitro culture.
“The next major challenge is to identify a way to culture adult human mesenchymal cells to be tooth-in-ducing, as at the moment we can only make embryonic mesenchymal cells do this,” said Professor Sharpe.
Rural dental work-force joint priority for CSU and ADARepresentatives from Charles Sturt University (CSU), the Australian Dental Association and NSW Dental Associa-tion have met to discuss strategies to better address dentist shortages in rural and regional areas of Australia.
Attending the meeting were CSU Vice-Chancellor Professor Andrew Vann, Head of the CSU School of Dentistry and Health Sciences Profes-sor David Wilson, Australian Dental Association Inc (ADA) president Dr Karin Alexander and ADA NSW Branch president Dr Tom lind.
All parties acknowledged the rapid growth in dental student places nation-ally, and the importance of ensuring that the number and distribution of dental graduates in future was better aligned to areas of need.
After detailed discussions, the par-ties agreed to work together to ensure that the needs of rural and regional communities are met.
“The meeting was highly produc-tive, and I would like to thank the federal and NSW Branch of the ADA for their commitment to ensuring rural and regional Australians have equitable ac-cess to quality oral health services into the future,” Professor Vann said.
Dr Alexander said the meeting was extremely valuable. “There was agreement that the parties need to work closely together to ensure that we are doing all we can to meet rural and regional dental workforce needs,” she said.
The parties also agreed that all need timely access to better, contemporary and more reliable data in order to understand future supply and demand, and there was general agreement that this was an issue the parties should pursue with the federal government.
Tooth loss associated with cardiovascular risk factors Poor dental health, especially tooth loss, is associated with several es-tablished cardiovascular risk factors, including diabetes, smoking, blood
pressure, obesity and other novel risk factors, according to research presented at the American College of Cardiology’s 62nd Annual Scientific Session. Researchers investigated the prevalence of self-reported tooth loss and occurrence of gum bleeds, as sur-rogate markers of periodontal disease, and their relation to cardiovascular risk factors in high-risk patients with coronary heart disease participating in the ongoing STABIlITY study, a global clinical trial evaluating the anti-athero-sclerosis drug darapladib.
At the start of the study, 15,828 study participants from 39 countries reported their remaining number of teeth, categorised as none, 1-14, 15-19, 20-25 or 26-32, and frequency of gum bleeds, never/rarely, sometimes, often or always. Data on cardiovascular risk factors were also obtained, and statisti-cal analyses were performed, adjust-ing for age, smoking, diabetes and education. Approximately 40 per cent of participants had fewer than 15 teeth and 16 per cent had no teeth; 25 per cent of subjects reported gum bleeds.
For every decrease in number of teeth, researchers observed increas-ing levels of lp-PlA2, an enzyme that increases inflammation and promotes hardening of the arteries, as well as an increase in other cardiac risk markers including lDl cholesterol, blood sugar, blood pressure and waist circumfer-ence. Participants with fewer teeth also had higher probability of having dia-betes, with the odds increasing by 11 per cent for every decrease in number of teeth category. They were surprised by the large proportion of patients with no or very few teeth and had expected somewhat stronger associations be-tween gum bleeding and cardiovascu-lar risk factors.
“Gum bleeding is an early manifesta-tion of periodontal disease, whereas tooth loss represents the final stage,” said Ola Vedin, MD, from the Depart-ment of Medical Sciences at Uppsala University in Sweden and the study’s lead investigator. “Therefore, one theory is that patients with gum bleeding but little or no tooth loss have had less and shorter exposure to the processes of periodontitis and have thus developed fewer complications.”
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NEWS & EVENTS
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFEYOuR TOOLS
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New productsNew-release products from here and around the world
Introducing Denta-Glove® White Nitrile
State-of the-art, latex-free examination gloves are de-signed especially for dental professionals and safe for oral examination. In response to the changing needs of the Australian dental industry, Ansell has developed Denta-Glove® White Nitrile—a superb dental examination glove designed for dental practitioners and patients with Type I latex allergy concerns.
Latex-free, powder-free, Denta-Glove® White Nitrile offers an exceptionally comfortable fit and feel. Fingertips are textured for an outstanding wet and dry grip and nitrile film provides state-of-the-art hand barrier protection with excel-lent puncture resistance and low allergenicity.
Dental Professionals can also be assured that Denta-Glove® White Nitrile gloves are safe for oral examination. Denta-Glove® White Nitrile gloves are tested for biocompat-ibility using in vitro cytotoxicity, sensitisation and irritation techniques that meet ISO standards.
Designed and developed specifically for the dental industry, Denta-Glove® White Nitrile gloves facilitate an unparalleled
ultra-safe working environment for dental professionals while ensuring excellence in patient care. For more infor-mation including distributors, visit www.dentaglove.com.au. Free samples are available while stocks last.
New in EXACT: Quick Chart Menu Software of Excellence has released one of its highly anticipated features in EXACT called the Quick Chart Menu. The Quick Chart Menu is a productivity tool that directly improves efficiency in treatment planning by providing quick access to the services used most frequently in treatment charting and base charting.
The hover menu is customisable by the dentist with the services most likely to be applicable to treatment planning. When the mouse cursor is hovered over a tooth, a hover menu with the charting history of the current tooth, and icons for applying services, appears. A service is then applied to the tooth or the tooth surface(s) and the treatment is listed in the tooth history.
Available: Software of Excellence AU Tel: 1300 889 668 NZ Tel: 0800 930 171 www.softwareofexcellence.com
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NEWS & EVENTS COVER STORY YOUR TOOLS YOUR LIFE
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Queensland’s decision to give local councils control of fluoride in water has met with condemnation from dental authorities, but it has not stopped six councils from making their water fluoride free. The battle has only just begun. By John Burfitt
A war has erupt-ed between Canberra and Brisbane in the battle over dental health-care through the fluorida-
tion of water. While the Sunshine State might presently be winning the war of words, they might well lose the battle over the state of Queensland’s quality of dental health.
In late November, the Newman Liberal government made legislative changes to restore local control of fluoride manage-ment across Queensland. In doing so, it reversed the 2007 laws in which fluorida-tion of public water supplies was made mandatory across Queensland.
With local councils across the state now in charge of fluoridation, it is up to local areas to determine the state of their water. Since November, nine councils have removed fluoride from their drinking water, including Cairns, Bundaberg and the Fraser Coast.
In the case of Cairns, which made the change in January, a council spokesper-son is reported to have claimed fluoride in the water amounts to “involuntary medication” of residents, adding, “If people want to have access to fluoride, they need to take that up with their dentists.”
The change in the fluoridation laws is part of the promise made by Campbell
Newman during the 2012 state election campaign to empower councils and remove some decision-making from the state. What has erupted since November, however, is a war of words between respective ministers in Canberra and Brisbane, as well as between the Queensland government and the Australian Dental Association (ADA).
It has also unleashed words between ministers within Newman’s own ministry, including a strong pro-fluoride stance from the Minister for Education, Training and Employment John-Paul Langbroek, who is also a dentist.
The ADA released a statement in February claiming it was “outraged and dismayed at the government’s lack of leadership to support the well-established scientific evidence that proves fluorida-tion of water supplies is safe”.
ADA federal president Dr Karin Al-exander stated, “The Queensland and now other state governments’ decision to permit ill-informed local councils to choose to stop fluoridation of water sup-plies represent a failure to protect the public’s oral health. These local councils seem to be responding to fringe groups’ falsely based scare mongering and are not considering the scientifically well-established benefits of fluoridation.”
Both Premier Newman and Health Minister Lawrence Springborg have spoken in support of fluoridation of water, yet when asked by Bite to respond to
backwards…2steps
the ADA’s criticisms, a spokesperson for Springborg said the government’s decision was based on its commitment to devolved decision-making.
“Queensland is Australia’s most de-centralised state. Local water sources and supply arrangements vary and are administered by local authorities. The inclusion of fluoride imposes a capital and recurrent cost burden. Although money has been provided to assist councils with the capital component, recurrent costs remain an issue for local ratepayers. In these circum-stances, the government believes decisions about fluoridisation are best made locally. Queensland Health and the Health Minister continue to advise communities and councils about the positive advantages of fluoridisation. It is up to local authorities to assess those advantages against their other priorities,” he said.
The position does appear to have the support of the local constitu-ency, and marks a changing of the times. In a 2007 Galaxy Poll for The Courier-Mail newspaper, 62 per cent
of Queenslanders wanted fluoride, but in a recent online Courier-Mail poll, 61.3 per cent of voters (of 7496 respondents) supported the removal of fluoride from Queensland water.
Federal Health Minister Tanya Plibersek has challenged Premier Newman to reverse the decision. “He’s allowed councils to take this incredibly irresponsible action. He should act and show some leadership as premier,” she told AAP in February. “This will mean people will have unnecessary fillings and extractions of teeth down the track.”
On ABC-TV’s Q&A in February, Plibersek continued her crusade. “The biggest health intervention in dental care in Australia for decades is put-ting fluoride in water,” she said. “Any dentist you talk to will tell you they can tell who grew up in Queensland where they have had less fluoride in the water. They’ve got a mouthful of filings compared to people who have grown up with fluoride.”
She then labelled comments made by Queensland LNP MP Jason Wood-
forth as “nuts”. Woodforth had been reported in The Courier-Mail calling fluoride “brain-altering poison” and claimed that the problem of tooth decay could be fixed with diet rather than adding what he called “toxic poison” to water.
His comments also earned a rebuke by fellow Minister Langbroek, who stated it was “an open and shut case” that fluoride prevented tooth decay and councils should not opt out.
When asked by Bite for his re-sponse to the ADA’s recent criticisms, Langbroek said that the decision by councils to remove fluoride from their drinking water was a terrible mistake.
“My biggest concern is that many of the councils are making ill-judged de-cisions that will have long-term health ramifications,” says Langbroek.
“Many of the councils that are choosing to opt out represent some of our most disadvantaged areas and it’s the children in these communities that will get the most benefit from fluoride.
“Queensland has the highest rate of decayed, missing and filled teeth
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in Australia and we are still the only state that doesn’t have a completely fluoridated water supply.
“If this was any other disease and we ignored the best way to prevent it, there would be a public outcry.”
While politicians continue to wage a war of words, it will be Queensland dental clinics that could well become the new frontline of the battle.
Dr Vas Srinivasan, the director of Dental Specialist Centre in Hervey Bay, says he is concerned what the changes will do to the general state of the dental health of patients.
“I agree with the ADA that it is a complete failure to protect families from the ill effects of carbonated drinks, high sugar diet and refined/processed foods,” Dr Srinivasan says.
“As dentists, we have been educated to provide quality healthcare, educate our patients and work with them to prevent problems. Throughout the western world, public water fluorida-
tion is very common and is efficiently controlled and delivered without any long-term side effects. Queensland cannot be an exception to this.
“When the state government passes the buck to the local councils, it shows it does not want to court controversy. This must be a federal/state matter, not a local council matter. People and politicians of Queensland don’t have to look far to see what other states are doing. We are definitely going back-ward in terms of being able to provide oral health care for our younger gen-eration,” says Dr Srinivasan.
Your world
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“The biggest health intervention in dental care in Australia for decades is putting fluoride in water.”
Quote Tanya Plibersek, Federal Minister for Health
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Hear about the latest advances in clinical &communication skills that will change the way you do business
DISCOVER THE WINNINGFORMULA FORBEST PRACTICE
Dr Michael Sernik, Prime PracticeHow to use Primespeak to get patients to ask you for the treatment they really need
Dr Michael Sernik is a partner in Prime Practice, Dentist Job Search and primespeak.com. He is the creator of the Primespeak Program and has lectured extensively in Australasia, North America, and Europe. Dr David Penn, Southern Cross Dental LaboratoriesDr David Penn, Southern Cross Dental LaboratoriesHow to use the latest clear aligner techniques in general practice
Dr David Penn authored and teaches the Invisalign Education Courses for general dentists in Australia and NZ. He practices in Double Bay, NSW and is also the founder and Chairman of Southern Cross Dental Laboratories.
Prime Practice and Southern Cross Dental Laboratories have joined forces to offer a comprehensive
information night that will not only satisfy your clinical requirements, but also improve business processes
through best-practice patient communication techniques.
PRESENTATIONS BY:
REGISTER AT: WWW.CHANGINGDENTISTRY.COM.AU
PROUDLY SPONSERED BY:
COST: $99.00 + GST
AGENDA: 6.00pm Drinks & canapés 6.30pm Presentation followed by opportunity for networking and individual Q&As 8.00pm Close
DATES: Tuesday, 28 May at Sir Stamford, 93 Macquarie Street, SYDNEY Wednesday, 5 June at Stamford Plaza, 111 Little Collins Street MELBOURNE Wednesday, 12 June at Stamford Plaza, Cnr Edward and Margaret Streets, BRISBANE
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NEWS & EVENTS COVER STORY YOUR TOOLS YOUR LIFEYOUR bUSINESS
You’re a per-fectly proficient dentist. Your technical skills are more than up to scratch and you’ve kept in touch with
developments in the industry. If there’s a new procedure available for your patients, you’re likely to know about it. You get on well with your practice manager and your staff seem more or less content. That’s all you need, right?
Wrong. Increasingly, dentists are being advised to sharpen up their emotional intelligence. In fact, there’s
evidence that dentists who take the time to invest in empathy, communica-tion and relationship building skills are less stressed, more in touch with their patients and staff, and enjoy the fruits of running more profitable practices.
Rita Yong Gee works with Active Change For Life, a group of Brisbane-based psychologists who help professionals develop their emotional intelligence. She also knows a thing or two about dentistry. She started her working life as a dental assistant in the 1980s and with her partner, a dentist, is the owner of a busy dental practice.
“Dentists,” she says, “tend to focus on the clinical side of things but
there’s lots that’s missing. Dentists are seeing people at their most vulnerable and that’s critical to remember.”
In addition, dentists are often stressed, something which can affect their staff and patients, as well as their own wellbeing.
This is where emotional intelligence comes into play. “It is an awareness and understanding of the interactions between your emotions and behav-iours—and those of other people. People who have highly developed emotional intelligence can manage and adjust those key emotions and behaviours in certain situations.”
She gives as an example—the Pho
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A focus on sharpening your emotional intelligence will have benefits for your patients, your staff and ultimately your business. By Catriona Menzies-Pike
how to be
nicer15
Dr Sandra Short believes a few courses on emotional intelligence at the start of her career would have benefited her enormously.
REGISTER TODAY
Hear about the latest advances in clinical &communication skills that will change the way you do business
DISCOVER THE WINNINGFORMULA FORBEST PRACTICE
Dr Michael Sernik, Prime PracticeHow to use Primespeak to get patients to ask you for the treatment they really need
Dr Michael Sernik is a partner in Prime Practice, Dentist Job Search and primespeak.com. He is the creator of the Primespeak Program and has lectured extensively in Australasia, North America, and Europe. Dr David Penn, Southern Cross Dental LaboratoriesDr David Penn, Southern Cross Dental LaboratoriesHow to use the latest clear aligner techniques in general practice
Dr David Penn authored and teaches the Invisalign Education Courses for general dentists in Australia and NZ. He practices in Double Bay, NSW and is also the founder and Chairman of Southern Cross Dental Laboratories.
Prime Practice and Southern Cross Dental Laboratories have joined forces to offer a comprehensive
information night that will not only satisfy your clinical requirements, but also improve business processes
through best-practice patient communication techniques.
PRESENTATIONS BY:
REGISTER AT: WWW.CHANGINGDENTISTRY.COM.AU
PROUDLY SPONSERED BY:
COST: $99.00 + GST
AGENDA: 6.00pm Drinks & canapés 6.30pm Presentation followed by opportunity for networking and individual Q&As 8.00pm Close
DATES: Tuesday, 28 May at Sir Stamford, 93 Macquarie Street, SYDNEY Wednesday, 5 June at Stamford Plaza, 111 Little Collins Street MELBOURNE Wednesday, 12 June at Stamford Plaza, Cnr Edward and Margaret Streets, BRISBANE
16
dentist who is running late to an appointment with a difficult patient. The patient is resistant to suggestions about a particular kind of treatment, and very indecisive. “Your behaviour,” Yong Gee says, “is what determines how the patient will react.” If a dentist expresses irritation or impatience, that will have an effect on the patient. They may opt out of treatment, and they may leave the practice altogether.
Dr Michael Sernik agrees that den-tists have a thing or two to learn about emotional intelligence. He is part of the management team of Prime Practice, an organisation that offers practice management courses to dentists. Prime Practice employs 10 psycholo-gists and conducts workshops, web education and coaching sessions with dentists and practice managers to help develop emotional intelligence.
As a profession, dentists often exhibit a low Emotional Quotient Inven-tory, or EQ-i. They’ve got hard skills but not soft skills. Dr Sernik uses a clear metric to measure and monitor EQ-i through the training process and can calculate improvements over time and calibrate them against outcomes. “There’s no question that there’s a direct correlation between having high emotional intelligence and practice success,” he says.
Changes in the profession have made strong communication and emo-tional skills critical to success. Today,
most dentistry is elective and dentists must explain the need for procedures to clients in some detail. “Everything depends on a dentist’s ability to convey to patient that there’s work to be done,” he says.
If it sounds like a sales pitch, clients will be uncomfortable. Dr Sernik advocates that dentists teach their clients about procedures and dental health.
Rather than dentists “selling” their work, the dentist-patient relationship works when patients ask for treatment.
More competition in the dental industry adds an extra incentive for dentists to be good communicators, according to Dr Ramesh Sivabalan. And it doesn’t begin when the patient is in the chair. Dr Sivalaban is one of the founders of My Dental Team, a NSW practice where 14 dentists work. “Patient management,” he says, “is practice management.”
Effective communication and under-standing the needs of patients requires front office staff and dental assistants to be on board—not just dentists. By the time patients are in the chair, they’ve already had two encounters with his practice— the first time via the website or other advertising medium, the second over the phone when they’re making an appointment. If they’re not comfortable that they’re in safe hands before they reach the chair, the jobs of the dentist in connecting with that patient is just that much harder. “We can’t do much to change what’s happening in the chair—what we can do is change everything else.”
Dr Sivalaban’s approach to practice management involves building patient confidence at every point of contact,
and promoting a brand identity around confidence and reliability.
Winning over children is often a big challenge for dentists, and according to Dr Sivalaban, it’s the key to busi-ness success. The branding at My Dental Team is built around kids going to the dentist. “If they’re doing all right, the perception is that adults will be okay,” he explains. “Parents bring kids in first and then book in an ap-pointment for themselves afterwards.
If kids are happy, parents are too.” So how can the profession incor-
porate the insights of psychology? Dr Sivalaban would like to see better edu-cation around emotional intelligence and communication built into training programs for dentists. Dr Michael Sernik reports that Deans of faculties attend training sessions at Prime Prac-tice, and “they say it’s wonderful”.
The problem is, young students are already carrying a heavy load as they acquire the hard skills. There isn’t a lot of room to fit development of the soft skills into dentistry curricula. And what’s more, some professional maturity might be required to grasp the complex dynamics between patients and dentists, according to Dr Sernik.
Dr Sandra Short, a dentist with prac-tices in Sydney and Noosa, says that she developed her emotional intelli-gence on the job over a 20-year career. She prizes her ability to be able to pick up on emotions. She sees anger and fear in her patients, who are often anx-ious about trips to the dentist, and has learned how to work with these emo-tions rather than against them. She’s undertaken courses to develop these skills but could have done with help much earlier. “It would have benefited me enormously,” says Dr Short.
Your business
“There’s no question that there’s a direct correlation between having high emotional intelligence and practice success.”
Quote Dr Michael Sernik, Prime Practice
See ad on page 12 for more information
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NEWS & EVENTS YOUR BUSINESS YOUR TOOLS YOUR LIFE
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Community-spirited dentist Dr Dick Milner has never been afraid to step out of his comfort zone. Dr Milner, aged 71, from Concordia in South Australia, has spent the past 30 years making regular trips to developing nations to carry out volunteer work for the world’s most needy dental pa-tients. He was awarded an Order of Australia medal this year for service to the community and this volunteer work made possible through Rotary International.
Since 1985, Dr Milner has made 15 six-week missions to the Philippines, India, Jamaica, Kenya, Thailand, Guatemala, Mexico and Nauru where he ran free dental clinics. Dr Milner raises money for the trips and dental equipment through his local Rotary Club of Gawler Light.
“I feel honoured and humbled by the award. I’ve never done anything I didn’t want to do, so it’s a bit hard in a way to understand why,” says the dentist. “I sometimes say there is a great need out there and someone has to do something about it and I’ve never been able to convince myself it shouldn’t be me.”
Dr Milner, who was born in South Yorkshire and has a dental degree from the UK’s Durham University, says the volunteer work is rewarding but can be challeng-ing with complicated dental problems and limited equipment.
“I remember doing endodontics on a Buddhist priest in a refugee camp for Vietnamese boat people in the Philippines, and doing the procedure by feeling alone due to lack of X-ray,” he says. “I was told it was still okay three years later, so I must have got it correct!”
He also visited a “pretty primitive” Tibetan school with around 400 children, many who hadn’t seen a dentist in five years, if at all. “There was one lad who’d fractured his tooth and he had a millimetre and a half of exposed nerve for about six weeks and I had no idea how he’d lived with it,” he says.
Three-quarters of the world’s population has no access to the most simple dental pain relief and Dr Milner says it can be heartbreaking to see the gratitude on the faces of those he has helped.
“There are really thousands and thousands of little, daily occurrences, or grati-tude, that sometimes leave you in tears at the end of the day,” he says.
South Australian dentist Dr Dick Milner
has taken his desire to help the helpless
further than most, travelling around the world to give
free care to those who need it most. By
Kylie Fleming
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Dr Dick Milner won an Order of Australia medal this year for his volunteer dentistry in numerous developing nations.
givingjoy
Dr Milner recalls a remarkable moment when working at a Tibetan settlement in Himachal Pradesh where he met an Indian man suffering chronic dental pain.
“This big, tall man was in debt bondage, in other words he was a slave, and he’d had an abscess for two years, bad teeth and a wisdom tooth so we took those out,” he says. “He dragged me in a big bear hug and was chanting something and I asked someone what he’d been saying and it was ‘today my gods have come’. ‘Milner the god’… it had a nice ring to it!”
Dr Milner constantly struggles with the contrast between what he experiences in poverty-stricken communities overseas and our own country where dental care is both affordable and accessible. “It gets a bit easier…the more you see and do. The first time, it’s very hard to accept that you come back and live like this when there’s all that need out there,” explains Dr Milner.
He spent an eye-opening time working at various dental sites based in Mount Kilimambogo just outside Thika in Kenya. “There was a famine in Kenya at the time of the Moi government and its idea of famine relief was to give one five-kilogram sack of maize per family which could be for 20 people per month,” he says. “So when you come home and see people here complaining and whinging about everything, it’s really hard to sympathise.”
Dr Milner admits to being “overwhelmed many times” in India by how people live and are happy despite the adversity of their conditions. “Talking to a fellow in Varanasi, he had a PhD in philosophy, and was working as a tour guide because the hours suited him,” recalls the Adelaide dentist. “He was trying to get me to comprehend just how the man living in a cardboard box on the pavement outside a Rolls-Royce, driving the millionaire around, did not envy the millionaire. I believe him as he was so committed but I can’t really accept it due to my own belief systems.”
Dr Milner’s travelling bug began in 1966 when he left Eng-
land as a 24-year-old to start a new life in Adelaide. “It was a career move and I was adamant I didn’t want to work for the NHS [National Health Service] in the UK,” he says.
“I arrived in Australia with my wife Les [Loraine]—who was pregnant but we didn’t know it at the time—17 pounds and four pence in my pocket, and some very, very heavy carry-on bags.” The couple has two children [Rachel and Jeremy] and five grandchildren.
He originally planned to stay in South Australia for five years but went on to run several dental clinics around Adelaide and also began his enduring association with Rotary in 1975.
“I really like a quote from a past president which is that Rotary takes ordinary men and women and gives them ex-traordinary opportunities to do more with their lives than they had ever dreamed possible and that’s what Rotary has done for Les and myself as volunteers,” he says.
The humanitarian dental missions have all been organised through Rotary [with the exception of a stint in Nauru] and Dr Milner always takes along his wife Les, a registered nurse, as a dental assistant.
“We were once told that we did four times the work of a dentist working with the local nurses. We just get in and go for it, and it’s not always fun, but Les finds it enormously satisfying too,” explains Dr Milner.
The Milners’ first trip was in 1985 to Puerto Princessa on the island of Palawan in the Philippines. “We were working with Vietnamese refugees. It was my first time in a Third World country and I felt fortunate to have a qualification which I could use to help,” he says.
“Everywhere I’ve gone, I’ve done hands-on dentistry. There are people who go with toothbrushes and do exams, but that’s not what the people need—they need dentistry, they often haven’t ever seen a dentist.
“You don’t have too much time to start a regimen so a lot of it, particularly in a refugee camp, is about pain relief.”
Dr Milner (left) relaxing at home in Adelaide. Above, and opposite page: the Aero Dentista clinic in Mexico, where patients sometimes have to travel one-and-a half days to get to the surgery.
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COVER STORy
Dr Milner has made several trips in the past eight years to Mexico where Rotary has run a clinic called Aero Dentista in the oasis town of Mulege in the state of Baja California Sur.
“It’s the only dental, chiropractic and opthalmic clinic for 1500 square miles and I used to see patients who’d travel the first half day on horseback and bum a lift on a truck so it’d take them a day and a half to get to the surgery,” he says.
Dr Milner believes it’s better for patients to try and pay something, no matter how piecemeal, for the dental service.
“There was always some donation. If you do it for free they don’t respect it, and no-one is ever turned away. Patients might give two piastas which is about half a cent, and if they can’t pay, they still get treated.”
Dr Milner says the overseas trips can’t be described as holidays—the work is too arduous for that—but the global adventures have provided the Milners with a fascinating collection of stories.
“In Kenya, one of the places we stayed in was a convent and I rather enjoyed being the only man in a convent and being the centre of attention!” says Dr Milner. “When we were in Guatemala, I’ve got memories of a very basic village ‘restaurant’ deep in the back blocks where we shared the kitchen and eating room with the family dogs, cats and pigs.
“It was also pretty amazing in Kasumpti [just above Shimla in India], when I gave a practical lesson in a school playground with an audience, showing a local doctor how to extract teeth,” he recalls.
The dental work is not glamorous and conditions are test-ing but he keeps going back for more. Dr Milner, who has a cheeky sense of humour, compares the experience to child-birth. “You’re out there and you think ‘how did I get myself into this’; you get a problem and you’ve got no idea how to fix it with limited equipment,” he says.
“But when you get home a month later you think, ‘ah, it wasn’t that bad’ and within six months you’re saying, ‘I’ll do it again’…so yeah, it’s a bit like childbirth!”
Dr Milner has just retired from work for the third time, is enjoying part-time tutoring for third-year students at the Adelaide Dental School and won’t write off the idea of more volunteer trips abroad.
“I like to keep myself busy,” he says. “I’m not very good at switching off. All I can do is change channels!”
NEWS & EVENTS COVER STORY YOUR TOOLS YOUR LIFEYOUR bUSINESS
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YOUR bUSINESS
To successfully run an eco-friendly practice, the formalisation of green initiatives would not only help the environment, but patients and dentists too. By Kerryn Ramsey
There are many reasons for running an eco-friendly dental practice—everything from a desire to help the environment to overwhelming patient requests to simply saving money. In the past, installing an amalgam separator and adding a recycling bin was all you needed to call your business a green practice. However, with the increasing sophistica-tion of clients, practitioners and suppliers, there are calls for a more formalised approach to green initiatives. A set
of clear and achievable benchmarks regulated by an association would offer explicit guidelines to dentists and allow informed decisions by patients.
The Eco-Dentistry Association (EDA) is a US-based, international member-ship association supporting an environmental transformation in dentistry. They run the Green Dental Office Certification program (GreenDOC) which contains 180 initiatives that offices can undertake, earning points toward bronze, silver or gold certification. The program’s initiatives address the physical space of the dental office, the dental processes and materials used, and ongoing practice administration and marketing.
“We are fortunate to have six Australian members, and three Australian practices that have either been certified or are going through the program,”
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says Marcella Lentini, marketing and membership manager of EDA. “There has been an increase in enquiries from Aus-tralian dentists in the wake of the unprecedented recent heat-waves and heightened awareness from Australian consumers on sustainability and conservation.”
Dr Catherine-Anne Walsh of Sydney practice The Dentist at 70 Pitt St is currently working towards accreditation with the EDA. The practice was already run on green principles with an amalgam separator, biodegradable and carbon neutral products, a paperless office and the separation of all rubbish. They were doing everything they could think of that was eco-friendly but “we soon realised it would be a good idea to formalise the process”, says Dr Walsh.
“I contacted the Eco-Dentistry Association in the US because, as far as I know, there is no Australian equivalent. We started going through its checklists and to be perfectly honest, it completely overwhelmed me.”
The GreenDOC leaves no stone unturned, covering ev-erything from how you water your garden and the number of bicycle spaces available, to becoming a leader in green projects outside your business. “It really forces you to think outside the box and it shows how you can positively affect other people,” says Dr Walsh.
While the GreenDOC sets an incredibly high standard, the benchmarks are a totally voluntary set of guidelines. “We be-lieve that dentists do best when their participation is voluntary,”
says Ina Pockrass, EDA co-founder. “The only area that could benefit from regulation is the use of amalgam separators. The need to keep mercury-containing material out of our local waste-water systems is critical, and according to the US EPA, dental offices remain the number-one contributor of mercury to local waste water treatment facilities.”
A formalisation of clear green benchmarks would set the standard and create clear goals that a practice can work towards. Barbara Busina, of Atelier Busina, a Sydney-based architecture firm specialising in eco-friendly dental practice con-struction, says, “Benchmarks establish a common language, promote integrated thinking, recognise environmental leadership and raise awareness for the entire dental industry in Australia.”
In addition to this, dental practices—like households, offices and other businesses—can save money by being more sustainably intelligent. The Eco-Dentistry Association commissioned a study to assess the return on investment and cost benefits of running a green practice. “The study concluded that, contrary to belief that ‘green costs more’, the average dental office could improve its bottom line by as much as $US50,000 per year by being green,” says Ina Pockrass who’s also been involved with the inaugural Green Dentistry Conference (www.ecodentistry.org/conference) on May 3-4 at Utah’s Sundance Resort. Speakers range from US-based green business coach Bill Roth to dentistry’s technology ‘evangelist’ Dr John Flucke and dental technology expert Dr Paul Feuerstein.
A big part of formalising green initiatives is the education of users and clients. “Sustainability is not a product—it’s an atti-tude, a way of living,” says Barbara Busina. “Even if you have the most sustainable building on the planet, you need to be engaged in the process. If you dispose of waste thoughtlessly, leave taps running, and have lights and air-conditioners on overnight, then the building is not sustainable. The way you use the building, run your business and create awareness makes all the difference to being eco-friendly.”
Perhaps one of the biggest misconceptions is that going green is incompatible with high technology. In fact, just the opposite is true. “We often say that the short definition of green dentistry is digital everything,” says Marcella Lentini.
easy steps to going greenHandy tips for dentists from Ina Pockrass, co-founder of Eco-Dentistry Association…
1 Combine items sent to your office to reduce packaging and the carbon associated with transport.
2 Instead of tossing out old dental instruments, recycle them or donate them to an art program at a local
school…after sterilising them, of course!
3 Rather than using bottled distilled water in your water lines, purchase a tabletop water distiller to
reduce plastic waste and save money.
3
“If you dispose of waste thoughtlessly, leave taps running, and have lights and air-conditioners on overnight, then the building is not sustainable. The way you use the building, run your business and create awareness makes all the difference to being eco-friendly.”
Quote Architect Barbara Busina, Atelier Busina
“Most hi-tech innovations are also the green choice. Take CAD-CAM systems—a hallmark of a hi-tech practice. Single-visit restorations reduce the carbon footprint of the office because the patient only has to make one trip, it avoids the waste associated with physical impressions (both the tray and the impression material), and it eliminates the carbon involved in transporting the restoration to and from a lab.”
Having clearly defined green benchmarks, a common code of practice and a formalisation of procedures would encourage the uptake of green dentistry. “I’m trying to run a business while doing the best I can for my staff and patients,” says Dr Walsh. “I don’t really have time to research eco-dentistry. How-ever, if guidelines were introduced that clearly explain the cost/price benefit and the pros and cons of different options, I’m sure dentists and practice managers would be interested.”
As Busina points out, “Providing a green code of practice encourages dental clinics to positively approach eco-dentistry. It helps individual businesses work towards and maintain their sustainability goals and provides a form of recognition that can be passed onto the patient.”
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The GreenDOC CheCklisT outlines required standards and recommended initiatives within eight categories of eco-friendly dental practice.
Patient care, workplace policies & community contribution
Leadership
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NEWS & EVENTS COVER STORY YOUR TOOLS YOUR LIFEYOUR bUSINESS
26
The Latin phrase ‘locum tenens’ literally means ‘place holder’, however, there could be a whole lot more value behind your temporary replacement. Amanda Lohan reveals the hidden potential of the locum dentist. By Amanda Lohan
Business continuity is the locum dentist’s domain. When weighing up the costs and benefits of taking on a locum, savvy dentists know that it’s not just about a con-tinuation of income versus fixed expenses during an absence. While the opportunity cost of lost income may be a decisive fac-tor, more important still is the reigning in of
lost business over that period.With the supply of dentists continuing to outstrip demand,
customer retention is now more important than ever. These days, dentists who shut up shop for the holidays may find their existing and potential customers all too willing to take their business elsewhere.
It’s something the big corporates are counting on. “Locum dentists play a massive role in our branding,” says Sileana Co-chrane, practitioner engagement consultant at Pacific Smiles Group. “In a lot of towns during the Christmas and New Year period, ours is the only practice that can stay open.”
The business continuity potential of the locum doesn’t stop there. You also need to factor in the period surrounding each
absence. Dr Mark Hassed, of www.locumdentist.com.au, says that the greatest demand for locum dentistry comes from the regional and remote areas, where even a brief absence can result in a practice being swamped. By staying open and maintaining a consistent workload, a practice can better man-age its load to avoid any stressful pre- and post-holiday gluts, thus staving off further client loss.
At Pacific Smiles, the majority of the 235 practitioners in the group work under an independent agreement that allows them six weeks of absence per year. In this context, Cochrane says that locum dentists are vital to the survival of the busi-ness. However, while locums are often called on to fill in dur-ing holiday periods, their real value lies in their ability to cover dentists during more extended periods of absence, such as continuing education, a serious illness or family emergency.
Getting more than you bargained forAccording to Dr Hassed, there are two types of locum dentists, and while they both have their place, it is important to ensure that you’re getting the value you require. “You can get recent graduates or somebody who’s never run
Fillingin
YOUR bUSINESS
Four hands are better than two—and a locum dentist makes that possible.
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Your business
a successful practice. They will make mistakes, cheese off your patients, and productivity will be extremely low, but I think they have got a place and that place is to look after emergencies while you’re away.
“The other type is those who have run their own success-ful practice in the past, and who can walk into almost any practice and keep it operating seamlessly. Obviously that’s not going to come at the same pay rate,” says Dr Hassed.
The way you manage your business may be exposed to
scrutiny when a highly skilled and experienced locum dentist is on the scene, but that shouldn’t scare you. Private practice dentistry can be lonely, and taking on a locum dentist can provide a rare opportunity to learn about the methods being employed in other practices. Cochrane says that a skilled lo-cum dentist may help to identify gaps in your current service offering by introducing a different skillset and “fresh energy”.
Arguments against taking on locum dentists often centre around the cost. Indeed, in many cases they are called on
simply to keep the cash flow going to offset fixed costs, and they are not be expected to make much, or any, profit.
The cost for a locum dentist can vary and his or her abil-ity to earn for your practice will depend on a number of factors, including the existing practice turnover, the skill
level of the locum, the depth of services you are willing to let them provide, as well as the support of existing staff. Dr Has-sed says, “A skilled and well-supported locum can walk into an $8000 practice and keep it going at $8000. Drop a new grad in there and it drops back to $2000 a day.”
In this field, a growing oversupply of dentists can be a positive thing. “Oversupply helps with quality and direct applications,” says Cochrane. “We’re dealing less and less with agency dentists, which we think is good. We’re spoilt for choice and we’ll see the benefit more and more as younger dentists progress.”
Dr Hassed argues that the biggest driving factor behind a skilled locum’s ability to generate profit for the business is the support of existing staff. “As a locum, you are in a foreign en-vironment. You don’t know the materials, equipment, patients or anything about how the office operates. The staff need to provide a high level of support or it falls flat.”
Beyond simply maximising efficiency, existing staff can play a much larger role in establishing patient trust in the new den-
tist. “If the staff are confident in you, the patients will be too,” says Dr Hassed. It can be as simple as changing the language used to introduce the new dentist, moving from ‘Dr Brown is away, we’ve got someone filling in, or would you prefer to wait until Dr Brown gets back?’ to ‘Dr Brown is away at the moment but we have a terrific locum dentist who can look after you’. If you intend to generate any sort of profit from your locum then it is essential that you train your existing staff in how to manage these types of conversations.
“Oversupply helps with quality and direct applications. We’re dealing less and less with agency dentists, which we think is good. We’re spoilt for choice, and we’ll see the benefit more and more as younger dentists progress.”
Quote Sileana Cochrane, practitioner engagement consultant at Pacific Smiles Group
What does it cost?At Pacific Smiles, locum dentists
enjoy a flat 40 per cent on net
receipts with Pacific Smiles Group
footing the bill for all labs.
Dr Mark Hassed of www.
locumdentist.com.au says you can
expect to pay as much as 45 per
cent for a quality locum dentist
plus travel and accommodation
expenses. You may also need
to negotiate a substantial daily
minimum for the locum.
SCDL 2013ESSEntiaLS
More than $2250 FREE labwork
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Most SensitiveToothpastes†
WHY DOES IT WORK BETTER?
† Potassium variants which numb the nerve. * When directly applied to each sensitive tooth with a fingertip for one minute.** Vs. Potassium and strontium based sensitive toothpastes. 1 Nathoo S et al J Clin Dent 2009; 20 (Spec Iss): 123-130 .
. . . . . . . . . . . . . . . . . Instant relief * . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . Superior lasting relief ** . . . . . . . . . . . .
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Provides instant relief with directapplication and continued relief with
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NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR TOOLS
Tools of the tradeA winning reciprocating endodontic file system, super-absorbent dental pads, and a calming system for nervous patients are all in the spotlight this month
31
Tongue’n Cheek dental padsby Dr Jamie Workman, PK Richardson Dental, Maroubra, NSW
I’ve always found that while cotton rolls push the tissue out of the way, they don’t absorb saliva particularly well. These pads really help to solve that problem.
What’s good about itThe material is super-absorbent, so it’s excellent for kids or patients with hyperactive salivary glands. Once cotton wool gets saturated, the saliva leaks out but these pads turn into a gel that helps maintain a really dry field.
When I’m using a matrix band, I tuck the pad next to the tongue, under the wedges. It stays nicely in place and I don’t have to worry about it. When someone doesn’t like the salivary ejector, this is a great alternative for absorbing that saliva while giving you time to complete the restoration.
No patient has ever commented on them, which is fantas-tic. They think I’m putting in cotton wool and I have never gone to the extent of explaining otherwise. The pads have no taste and it all stays together in its gel form.
I really find them a valuable addition to the practice.
What’s not so goodUntil they are filled with saliva, the pads are very compress-ible so I sometimes use them in conjunction with cotton rolls. If I want the tongue out of the way and I put in one of the pads, the tongue will often fall back into position. How-ever, by adding a cotton wool roll on top, I achieve distension of the tissue and an open field of view.
Where did you get itAdam Dental Supplies (www.adamdental.com).
YOuR LiFE
Reciprocby Dr Brett Taylor, Leading Edge Dental, Penshurst, NSW
Reciproc is a reciprocating endodontic file system. As every dentist knows, the greatest expense in a dental practice is your time. I would say that using this machine has halved the time it takes me to do a root canal.
What’s good about itAll the preparation of the canal is done with a single file. The file comes in three sizes —a 25 for thin canals, a 40 for medium and a 50 for larger canals.
A big problem with rotary nickel-titanium files is that they rotate in a 360-degree manner and when they bind, they can fracture. Reciproc uses a VDW motor that turns forward half a turn and then back a quarter of a turn. It’s virtually impossible to break a file and it’s incredibly fast. It’s a beautiful little machine that makes you fall in love with doing endodontics again.
I’ve also started using Laurie Walsh’s protocol where an ErYag laser is used to clean and perfectly sterilise the canal. I combine that with ozonated water as a final irrigation. All my root canals are now done in a single visit and I’m get-ting much better fills.
I’ve pretty much used every other endodontic system available and Reciproc is the best by a country mile.
What’s not so goodI recommend Reciproc to everyone. I’m in love with it. Run, don’t walk, to buy one!
Where did you get itGunz Dental.
CLINICALLY
PROVEN
BLOCKSchannels to the nerve
NUMBthe nerve
Most SensitiveToothpastes†
WHY DOES IT WORK BETTER?
† Potassium variants which numb the nerve. * When directly applied to each sensitive tooth with a fingertip for one minute.** Vs. Potassium and strontium based sensitive toothpastes. 1 Nathoo S et al J Clin Dent 2009; 20 (Spec Iss): 123-130 .
. . . . . . . . . . . . . . . . . Instant relief * . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . Superior lasting relief ** . . . . . . . . . . . .
. . Clinically proven Pro-Argin™ technology . .
. . . . Relieves the pain of sensitive teeth . . . .
Provides instant relief with directapplication and continued relief with
subsequent twice daily brushing1
Colgate® Sensitive Pro-Relief™ Toothpaste
Positive control: Toothpaste with 2%potassium ion
Negative control:Toothpaste with1450ppm fluorideonly
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NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFEYOuR TOOLS
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Tools of the trade (continued from page 31)
Triodent V-ring matrix systemby Dr Jennifer Jom, Central Dental, Mt Gravatt, QLD
Like most dentists, I originally used a Tofflemire and matrix for interproximal caries. However, I find the V-ring system far superior. I use it for interproximal caries in MOD, MO and DO cavities.
What’s good about itThe V-ring system comes with a nickel-titanium ring, tab matrix and plastic wave wedges. The ring is fairly elastic and easily placed on the tooth with a pair of forceps. The plastic wave wedges slide along the gingiva better than wooden wedges and come in several different sizes. The tab matrix is easy to insert and remove, and comes in premolar, molar and subgingival sizes.
Previously when using the Tofflemire and matrix, I tended to have poor contours and open contacts which then became food traps. It created a very straight contact that didn’t mimic the original shape of the tooth. The V-ring system creates the optimal anatomical interproximal contact where only the floss fits through. It also replicates the natural proximal contour of the tooth. Patients who have a food trap due to an open contact can have this problem fixed with the V-ring system. It allows me to extend the filling and eliminate the problem.
There is also a new V3-ring system that comes in smaller and larger ring sizes. These are great for smaller and larger teeth, and are helpful when dealing with children.
What’s not so goodIt doesn’t work with teeth that sit fairly low in the gum. If not a lot of the crown is exposed, the V-ring usually just pops out. Also, if the decay is subgingival or right on the root, the matrix and wedge won’t give a nice fine finish.
Where did you get itDentsply.
NuCalmby Dr Dinesh Singham, Absolutely Dental, Townsville, QLD
Our practice has a lot of nervous patients so anything that makes life easier for us and them is great. NuCalm claims to counteract adrenaline and cortisone—the two things that create nerves and anxiety.
What’s good about itNuCalm puts the patient into a pre-sleep mode before treat-ment commences. First, the patient takes two tablets. They contain two chemicals that the body produces before you go to sleep. Next, a set of headphones is positioned over the ears. The music is at slightly different speeds in each ear which causes the brain to take the difference between the two. This means the brain registers, say, 10 bpm which in turn slows down the brainwaves. Finally, the patient is fitted with dark glasses to block out most of the light and stop fur-ther stimulation to the brain.
Anaesthetic is used as normal but the patient is in a very relaxed state. The great thing about it, especially compared to valium, is that there’s no drug hangover. As soon as they sit up and take the glasses off, they’re fine. They can drive straight afterwards.
While NuCalm is fantastic for nervous patients, it’s also great for patients receiving a lot of treatment. Time passes a lot slower for them. I’ve worked on patients for an hour and a half and afterwards they’ll think they were in the chair for 20 minutes.
What’s not so goodThe tablets are quite large and they need to be chewed. We sometimes crush the tablets beforehand but even then, some patients just don’t like the taste. NuCalm is ineffective with extremely phobic patients.
Where did you get itFiona Hunt at www.nucalm.com.
YOuR TOOLS
INCREASE THE VALUE & ENJOYMENT OF YOUR PRACTICE with Prime Practice flagship courses
For more details or to register visit www.primepractice.com.au or call 02 9327 3060
PrimeSpeak Seminar– 2 day course
GET YOUR PATIENTS TO ASK YOU FOR THE TREATMENT YOU KNOW THEY NEED
Learn how to present treatment options and get your patients to make informed decisions
while building trust and long lasting relationships.The international success of the PrimeSpeak Seminar has been due to its
ability to support participants to:• decrease any perception of sales pressure;• increase patient ownership of their problem;• never be rejected and always maintain rapport with patients.
“PrimeSpeak has changed the bottom-line of my practice enabling me to do more of the dentistry
I love and for my patients to ask for it.” Dr Ho, WA
“PrimeSpeak is applicable in so many ways! I can’t wait to start using it.” Dr Naidoo, VIC
“This has been without a doubt the most inspiring seminar I have ever been to. This will improve not
only business but my quality of life in general.” Dr Peart, NZ
“A wealth of information it would have taken me two lifetimes to gain and dissect.” Dr Lam, WA
PrimeSpeak Seminar
Practice Owner’s Workshop
Who should attend? Dentists and team*Duration: 2 daysPrice: Dentists $2410+ GST, Team $1,205 + GST
May 8-9 AdelaideMay 22-23 SydneyJune 5-6
PerthJune 12-13 BrisbaneJuly 3-4 MelbourneJuly 17-18 WellingtonNov 13-14 Sydney
BOA
RDÊREQUIREMENTS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TAL
Dates for 2013
We have worked with thousands of dentists and their teams around
the world, having a positive, lasting and profound effect on their
professional, personal and financial lives.• Founded by dentists for dentists;• Take the “learning it the hard way” out of managing a practice;
• Successfully approach different business challenges with
confidence and knowledge.
Follow us on or for exclusive offers, updates and special news!
or visit us at www.primepractice.com.au
NOW 2 DAYS
*NOTE: This course is designed for the dentist. However, Principal Dentists may choose to bring along 1-2 team
members who work closely with them. Employee Dentists are limited to bringing 1 team member. Team members
must always be accompanied by their dentist.
“Makes case presentation honest and sincere. Very ethical.” Dr Pederson, Canada“It will be a great start for me to introduce lots of
positive changes in my practice” Dr Fine, WA
Previously SOLD OUT in the UK, USA, Asia, NZ & all over Australia!
BOA
RDÊREQUIREMENTS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TAL
Learn the business fundamentals of owning a successful dental practice
Who should attend: Practice ownersDuration: 2 daysCost: $2200+GSTCPD: NZDA approved
Feb 14-15 SydneyMay 16-17 Sydney
Aug 15-16 SydneyOct 24-25 Sydney
Practice Owner’s Workshop – 2 day course
• receive: a customised annual plan with goals for the coming year’s
income from all clinicians, budgets for expenses and a toolkit of
techniques to improve production;• learn: the important numbers to track and ways to streamline your
appointment book;• develop: your vision for your practice and specific dental
communication skills to increase production;• explore: the difference between leading and managing and how
your leadership impacts your team. This will start the process to
creating your own self-managed team.
Dates for 2013
register online at www.primepractice.com.au or call +61 2 9327 3060
register online at www.primepractice.com.au or call +61 2 9327 3060PPM_J020_2012_course_guide_PRINT2.indd 1
8/02/2013 2:12:41 PM
Follow us on or for exclusive offers, updates and special news!
NO MATTER WHAT STAGE OF YOUR DENTAL CAREER, WE HAVE A COURSE TO HELP YOU!Visit our website to learn more about these short seminars:
• Thriving in a Changing Marketplace• Increase Your Earning Potential• Hygienist Communications Intensive• The Dynamic DA• Best Practice Phone Skills• Exit Planning and the Passive Income Practice• Getting a Dentist to Work For You• Buying or Setting Up Your Dental Practice
Drop the sales spiel AND have your patients asking you for the treatment they need
Primespeak Seminar
how dentists dream of practicing
why did I wait so long??
life changing
Repaid a hundred fold, maybe a thousand fold
May 8-9 Adelaide May 22-23 Sydney June 5-6 Perth June 12-13 Brisbane July 3-4 Melbourne
July 17-18 Wellington August 28-29 Sydney September 4-5 Brisbane November 13-14 Sydney
Learn the business fundamentals of running a successful practice
NEWREDUCED
PRICE^
Practice Owner’s Workshop
truly empowering and enlightening
brings passion back to dentistry
MUST DO for every dentist2013 DATES
Feb 14-15 Sydney
May 16-17 Sydney
August 15-16 Sydney
October 24-25 Sydney
NEWREDUCED
PRICE
I wish I had done this earlier
BITE_April 2013.indd 1 4/04/2013 10:49:05 AM
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFEpROduCT guidE
Digital imaging product guide
Bite magazine’s guide to the best digital imaging products for dentists on the
market today.
35
INCREASE THE VALUE & ENJOYMENT OF YOUR PRACTICE with Prime Practice flagship courses
For more details or to register visit www.primepractice.com.au or call 02 9327 3060
PrimeSpeak Seminar– 2 day course
GET YOUR PATIENTS TO ASK YOU FOR THE TREATMENT YOU KNOW THEY NEED
Learn how to present treatment options and get your patients to make informed decisions
while building trust and long lasting relationships.The international success of the PrimeSpeak Seminar has been due to its
ability to support participants to:• decrease any perception of sales pressure;• increase patient ownership of their problem;• never be rejected and always maintain rapport with patients.
“PrimeSpeak has changed the bottom-line of my practice enabling me to do more of the dentistry
I love and for my patients to ask for it.” Dr Ho, WA
“PrimeSpeak is applicable in so many ways! I can’t wait to start using it.” Dr Naidoo, VIC
“This has been without a doubt the most inspiring seminar I have ever been to. This will improve not
only business but my quality of life in general.” Dr Peart, NZ
“A wealth of information it would have taken me two lifetimes to gain and dissect.” Dr Lam, WA
PrimeSpeak Seminar
Practice Owner’s Workshop
Who should attend? Dentists and team*Duration: 2 daysPrice: Dentists $2410+ GST, Team $1,205 + GST
May 8-9 AdelaideMay 22-23 SydneyJune 5-6
PerthJune 12-13 BrisbaneJuly 3-4 MelbourneJuly 17-18 WellingtonNov 13-14 Sydney
BOA
RDÊREQUIREMENTS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TAL
Dates for 2013
We have worked with thousands of dentists and their teams around
the world, having a positive, lasting and profound effect on their
professional, personal and financial lives.• Founded by dentists for dentists;• Take the “learning it the hard way” out of managing a practice;
• Successfully approach different business challenges with
confidence and knowledge.
Follow us on or for exclusive offers, updates and special news!
or visit us at www.primepractice.com.au
NOW 2 DAYS
*NOTE: This course is designed for the dentist. However, Principal Dentists may choose to bring along 1-2 team
members who work closely with them. Employee Dentists are limited to bringing 1 team member. Team members
must always be accompanied by their dentist.
“Makes case presentation honest and sincere. Very ethical.” Dr Pederson, Canada“It will be a great start for me to introduce lots of
positive changes in my practice” Dr Fine, WA
Previously SOLD OUT in the UK, USA, Asia, NZ & all over Australia!
BOA
RDÊREQUIREMENTS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TALBO
ARDÊREQUIREMEN
TS
APP
LICABLEÊFORÊDEN
TAL
Learn the business fundamentals of owning a successful dental practice
Who should attend: Practice ownersDuration: 2 daysCost: $2200+GSTCPD: NZDA approved
Feb 14-15 SydneyMay 16-17 Sydney
Aug 15-16 SydneyOct 24-25 Sydney
Practice Owner’s Workshop – 2 day course
• receive: a customised annual plan with goals for the coming year’s
income from all clinicians, budgets for expenses and a toolkit of
techniques to improve production;• learn: the important numbers to track and ways to streamline your
appointment book;• develop: your vision for your practice and specific dental
communication skills to increase production;• explore: the difference between leading and managing and how
your leadership impacts your team. This will start the process to
creating your own self-managed team.
Dates for 2013
register online at www.primepractice.com.au or call +61 2 9327 3060
register online at www.primepractice.com.au or call +61 2 9327 3060PPM_J020_2012_course_guide_PRINT2.indd 1
8/02/2013 2:12:41 PM
Follow us on or for exclusive offers, updates and special news!
NO MATTER WHAT STAGE OF YOUR DENTAL CAREER, WE HAVE A COURSE TO HELP YOU!Visit our website to learn more about these short seminars:
• Thriving in a Changing Marketplace• Increase Your Earning Potential• Hygienist Communications Intensive• The Dynamic DA• Best Practice Phone Skills• Exit Planning and the Passive Income Practice• Getting a Dentist to Work For You• Buying or Setting Up Your Dental Practice
Drop the sales spiel AND have your patients asking you for the treatment they need
Primespeak Seminar
how dentists dream of practicing
why did I wait so long??
life changing
Repaid a hundred fold, maybe a thousand fold
May 8-9 Adelaide May 22-23 Sydney June 5-6 Perth June 12-13 Brisbane July 3-4 Melbourne
July 17-18 Wellington August 28-29 Sydney September 4-5 Brisbane November 13-14 Sydney
Learn the business fundamentals of running a successful practice
NEWREDUCED
PRICE^
Practice Owner’s Workshop
truly empowering and enlightening
brings passion back to dentistry
MUST DO for every dentist2013 DATES
Feb 14-15 Sydney
May 16-17 Sydney
August 15-16 Sydney
October 24-25 Sydney
NEWREDUCED
PRICE
I wish I had done this earlier
BITE_April 2013.indd 1 4/04/2013 10:49:05 AM
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFE
adVERTORiaL
pROduCT guidE
36
Digital imaging product guide
At Anthos, we believe that it is not just a question of including as much technology as possible in a medical device; the primary objective is to make that device as effective as possible, so that the
end-user will immediately benefit from what the technology has to offer, in terms of performance and quality. The complete MyRay product range includes high-frequency X-ray units, wireless digital sensors, panoramic imagers, intraoral cameras, curing lights, CB3D imaging systems and dedicated software. Creative solutions providing new levels of comfort and the best available technologies for image- assisted diagnostics: instruments designed for those looking for innovation and speed, design and performance.
Hyperion X9Whatever you are planning, be it today’s clinical examination or tomorrow’s requirements, HYPERION is the all-inclusive answer to the principal diagnostic imaging needs in the dental surgery. The X9 series is a modular concept which covers all aspects from 2D panoramic imaging, through cephalometric exams up to cone beam 3D with true full arch volumetric scan capability.
Choose 1, choose 2 or choose all 3.HYPERION is an integrated multiple platform, so even if you just take the panoramic imager today, you can upgrade as far as the 3 in 1 solution at any time in the future. HYPERION is an investment which makes long-term sense.
Faithful in every aspect to the philosophy which embraces all MyRay products, HYPERION is a technologically advanced system housed in a user-friendly platform, designed as the fastest way to obtain clinically superior diagnostic exams. Simple workflow, superior results.
As flexible as you areThe beauty of an open platform today is that you can upgrade at any time tomorrow. If all you currently require is a high-quality panoramic imager, the HYPERION X9 provides you with a comprehensive range of standard and specialised 2D examinations.
Nothing stands in your way when you plan to add cephalometric options to your system or as soon as your practice is ready for volumetric 3D radiography. All additional features that can be integrated into the X9 platform are field upgradable. Moreover, each upgrade you may choose will have little or no impact on your operating hours. Including
the full calibration procedure, an upgrade (even to 3D status) will result in no more than 2 hours downtime.
True full arch capabilityOne of the most important features of hybrid multidimensional dental imaging equipment with 3D capability is the field of view (FOV). Whereas small FOV are suitable for localised diagnostics, a full arch volumetric scan of typical adult dentition is only technically possible with an adequate FOV. For this simple yet paramount reason, HYPERION X9 scans with a Ø 11 cm FOV. There’s no point running a full arch scan if it’s not complete.
Our primary focus, outstanding clinical imagesEverything needs to come together to give you the best possible diagnostic material in terms of clinical images. HYPERION makes this happen both for 2D and 3D imaging via a combination of key factors, all of which are easily implemented thanks to MyRay’s extensive understanding of dental radiography.
Find out more about the advantages of MyRay for your practice by calling Anthos on 1300 881 617 or visit www.anthos.com.au.
Anthos brings you the new Hyperion X9 from MyRay The latest in digital imaging technology from Hyperion is an investment that makes sense for both now and in the future.
The end result of the Hyperion X9 is outstanding clinincal images for the best diagnostic material.
adVERTORiaL
Automatic determination of exposurefactors
HYPERION features innovative MorphologyRecognition Technology (MRT) which automaticallyidentifies patient size and all parameters required toensure correct X-ray exposure.With MRT there’s no need to program exposuretimes, kV or mA technical factors or even choosepatient size.
Ready, steady, go in less than 9 seconds
With HYPERION, reassuring eye contact with yourpatient is possible at all times.The face-to-face approach makes it comfortable forboth dentist and patient. A steady posture is achie-ved in no time at all. Then you’re ready to scan inless than 9 seconds.
Wide Diagnostic Spectrum
Acquire automatically selected standard andpaediatric panoramicprojections, frontal andlateral views of the maxil-lary sinuses, multi-anglelateral and posteroanteriorviews of the temporo-mandibular joint.
Panoramic imager
X-podWireless Digital System
www.my-ray.com
SkyView3D CBCT panoramic imager
RXDC HyperSphere+High frequency X-ray unit
Discover HYPERION’s unique
Morphology Recognition Technology
Dealer details Dealer details Dealer details Dealer details Dealer details Dealer details Dealer detailsDealer details Dealer details Dealer details Dealer details Dealer details Dealer details Dealer detailsDealer details Dealer details Dealer details xxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx Xxxxxx xxxx xxxx x
xxxxxxxxxxxxxxxxxxxxxx xxxxx xx xxxx xxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxx xx. Xxxxxx
LogoDelaer
MyRay_Pubb09_PRODOTTI_A4_qxd 29-05-2009 16:29 Pagina 2
032-033_Anthos_Apr12.indd 33 31/08/12 1:12 PM
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFE
adVERTORiaL
pROduCT guidE
Digital imaging product guide
Australian Imaging recently conducted 3D imaging workshops aimed at the general dental practice. These workshops outlined the commercial and diagnostic benefits of an all
in one panoramic/3D imaging system. Joerg Mudrak, a world-renowned German oral surgeon and dental radiography expert highlighted the benefits of having a panoramic system for the fundamentals which in effect paid for the technology, that then enabled the in-house diagnostic benefits of 3D imaging.
The following images show what can be missed by a standard panoramic but captured with 3D.
SOREDEX CRANEX® 3D: the ideal all-in-one sysetmThe operation of the CRANEX® 3D is easy. Just select a program from the ClearTouch™ control panel and position patient with three laser lights, hinged mirror and the rigid - 5-point patient support system. The unique AES function—the automatic exposure settings—help the user to set right imaging values based on each patient size.
The CRANEX® 3D panoramic imaging brings full capabilities for general dental diagnostics with a
versatile range of panoramic programs and superior image quality thanks to its
dedicated panoramic CMOS sensor. The CMOS technology provide superior clinical images due to wide dynamic range, better contrast and lack of image distortion. The CRANEX® 3D offers Cone Beam 3D option for accurate treatment planning and diagnostics The 3D imaging brings efficiency to implant planning and small surgeries with two selectable fields of view (61 x 41mm and 61 x 78 mm) and two resolution levels. The CRANEX® 3D makes 3D imaging is easy and fast – the freely selectable imaging area in dental arc and the EasyScout™ view ensure accurate patient positioning. The motorized chin rest enable image positioning from lower mandibula area to upper maxilla area. The CRANEX® 3D combines diagnostic accuracy, fast imaging and low dose.
The CRANEX® 3D’s cephalometric imaging option fulfills dental clinics needs for orthodontic treatment planning with full width lateral, child lateral, posterior anterior and carpus imaging programs.
The CRANEX® 3D continues the SOREDEX history of making imaging systems easy and affordable, all bought to you exclusively in Australia by Australian Imaging, your dental imaging specialist.
To register your interest in 3D imaging future workshops call 1300 20 58 68 or email [email protected].
38
Is 3D right for your practice?Not just for implants: 3D imaging picks up what standard panoramic doesn’t
The CRANEX® 3D
provides accuracy at a
low dose of radiation.
Dynamic. Direct. Durable.
61 × 41mm
CRANEX® 3D FOV´s
61 × 78mm
New dynamics for your practice
The CRANEX® 3D provides high
quality dental imaging system with
top performance and ease of use
for demanding dental clinics. The
CRANEX® 3D combines panoramic
imaging with optional Cone Beam 3D
and Cephalometric solutions bringing
new dynamics to dental practice.
The CRANEX® 3D makes 3D imaging
easy and fast – the PickPointTM freely
selectable imaging area in dental
arc and the EasyScoutTM view ensure
accurate patient positioning.
medical & dental imaging specialists
imagingAUSTRALIAN
imagingAUSTRALIAN
imagingAUSTRALIAN
Local authorised and trained dealers in your area, providing QUALITY after-sale support.
CALL 1300 60 28 58 for a listing or visit www.australianimaging.com.au
Manufactured by: SOREDEX Tel. +358 10 270 2000 | [email protected] P.O.Box 148, FI-04301 TUUSULA, Finland
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFE
adVERTORiaL
pROduCT guidE
40
Digital imaging product guide
Carestream Dental is redefining panoramic imaging with the release of the new CS 8100—the sleek and simple panoramic unit that’s ideal for everyday use. Blending advanced, sophisticated technology
in an extremely simple and compact system, the CS 8100 makes positioning easier, image acquisition faster, and higher image quality more accessible. Simply put, it’s exactly what you need to streamline your workflow, improve usability, and make more accurate, real-time diagnoses that ever.Perfect for everyday panoramic needsEffortless high-quality digital resultsOutstanding value for moneySleek, ultra-compact and elegant“Plug-and-pan” solution—easy to install, learn, and useExclusive 2D+ technology
Sharp, high-quality, artifact-free imagesGenerate sharp, detailed, and contrasted images with the CS 8100. When combined with its high-frequency generator, the unit’s advanced Active Pixel CMOS sensor, vibration-free motion system, and 0.5 mm focal spot ensure crystal-clear image capture in seconds. With just one click, you can even enhance contrast and sharpness using our powerful artifact-free filters.
Effortless high-quality resultsThe intuitive user interface and computer controlled system make selecting settings and entering patient information easy, with pre-set programs and exposure settings to minimize set-up time and errors. Clear instructions help you position the patient correctly, and transparent patient support helps hold the patient comfortably in place. A quick acquisition time of just 10 seconds minimizes the risk of patient movement and the need for retakes. Almost immediately following, a perfectly sharp, high quality image will be ready for your review using the dental imaging software. Plus, multiple anatomical programs adapt to your patients’ jaw morphology for more accurate results.
The right positioning for successful imagesAn open design, face-to-face positioning, and transparent patient support facilitate proper patient positioning. Meanwhile, the increased thickness of the CS 8100’s focal trough provides greater tolerance for imperfect positioning and challenging anatomy, especially in the anterior area.
A complete range of programs including Exclusive 2D+From standard panoramic images to segmented pans,
TMJ, and maxillary sinus images, the CS 8100 covers all of your everyday panoramic exam needs. The exclusive 2D+ program creates results that enable you to see more than what a standard 2D image is able to provide. It focuses on just one area of interest, creating thin slices at regular intervals along the jaw. This method of assessing the jaw allows for buccal/lingual exploration. In doing so, it helps you to better determine the location of supernumerary teeth, find impactions and apical lesions, or identify the root relationship to the inferior alveolar nerve.
“Plug-and-pan” technologyDue to the unit’s ultra-compact size, the CS 8100 easily fits into tight spaces. The system connects directly to your network via an Ethernet connection. What’s more, since many services can be performed remotely, you can also reduce service costs and avoid system downtime. For more information about this product or any of the Carestream dental imaging portfolio contact your local William Green Pty Ltd Equipment consultant on 1300 363 830 or the Imaging Product Manager, Ryan Green on 0411 693 071.
Discover the simplicity of compact panoramic imaging with the NEW CS8100High quality and simplicity of installation and use are the hallmarks of the new CS8100 from Carestream Dental.
The results of taking an image with the new CS8100 speak for themselves—high quality meets simplicity of use.
Invisible sophistication. Visible simplicity.
Welcome to the simplicity ofcompact panoramic imaging• Effortless, high-quality digital results
• Outstanding value for money
• Sleek, ultra-compact and elegant
• Plug-and-pan solution – easy to install, learn and use
CS 8
100
Ph 1300 363 830 | www.williamgreen.info
Visit www.williamgreen.info© Carestream Health, Inc 2012. 8004 de
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFEpROduCT guidE
42
Digital imaging product guide
SOPRO was the first to harness fluorescence technology to identify caries in an easy-to-see manner, with the
breakthrough SoproLIFE caries detection device released in Australia in 2009.
Now the company has made yet another advance with the all new SOPROCARE intraoral device featuring its unique ‘PERIO’ mode which reveals new and old dental plaque and calculus, as well as gingival inflammation using fluorescence technology.
Building on the technology first seen in SoproLIFE, the new SOPROCARE also features ‘CARIO’ mode, which helps clearly identify occlusal caries, indicated by a bright red colour generated by fluorescence of the tooth structure when exposed to light of a certain wavelength.
In DAYLIGHT mode, SOPROCARE provides all of the necessary intraoral camera features to perform thorough and time efficient oral examinations, including a powerful macro mode of 115 times magnification to identify cracks and lesions invisible to the naked eye.
This unique combination of features makes SOPROCARE the most comprehensive single intraoral diagnostic device available to dental professionals.
As such, SOPROCARE has the potential to revolutionise accuracy of diagnosis and case acceptance in the dental surgery and support early intervention and minimally invasive treatment, while also educating patients on their clinical needs.
How does it work?SOPROCARE illuminates dental tissue with a specific wavelength of light between 440 and 680 nm. The exposed tissue absorbs the energy and reflects it in fluorescent form. Images obtained through fluorescence analysis are superimposed over the anatomic images, creating a visible representation of the tissue’s condition, which are otherwise invisible under white light.
The SOPROCARE device is especially useful in aiding minimally invasive and preventive treatments, aimed at maintaining the patient’s health and longevity of his or her natural dentition. The dental professional can now communicate a complete prophylactic treatment with one device.
Easy to useDespite it’s advanced features, SOPROCARE is easy to use, with a simple click of the rotating dial all that’s required to switch between the PERIO, CARIO and DAYLIGHT (without fluorescence) modes.
A preset focus ring offers excellent depth of field and provides sharp images with no delay, regardless of the object or the distance. It takes just one click to easily go from focal depths of Portrait, Smile, Intra-oral, and Macro mode to perform a comprehensive examination of both hard and soft tissue, including the ability to capture the images directly into the patient records.
Find more at www.soprocare.com/. Phone A-dec toll free on: 1800 225 010 to find your nearest A-dec dealer.
SoproCARE – The world’s first 3-in-1 imaging deviceDigital imaging specialist, ACTEON SOPRO, has produced the world’s first 3-in-1 intraoral diagnostic tool combining ‘PERIO’, ‘CARIO’ and ‘DAYLIGHT’ intraoral camera modes (including macro), in the one revolutionary device.
Despite it’s advanced features, SOPROCARE is very easy to use
adVERTORiaL
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFEpROduCT guidE
Digital imaging product guide
There used to be an unwritten rule that you should update your equipment every decade or so, but with the growth in sophistication of digital imaging technology, many dentists may want to update
more often. “Dentists want the latest and best equipment,” says Investec’s Stafford Hamilton. “That’s because they want to look after their patients, and the equipment will help them do that. It’s natural to be concerned that the amount of money needed to finance the equipment will be considerable. So they may want to purchase new equipment but it feels out of reach.”
That’s why there’s value in talking to a specialist medical and dental finance provider like Investec. “We help them chunk a big number down to a small number,” Hamilton explains. “So it may be a case of billing a couple of extra dollars to each patient. Then it becomes very affordable.”
The specialists at Investec can do this because they have 15 years of experience in financing capital equipment purchases for dentists. It’s what the bank was established to do.
For example, Hamilton says, at the start of the process you may find yourself talking to the bank about what equipment you want, and what you want to achieve with it. “An important distinction is the difference between revenue generating equipment and efficiency generating equipment,” Hamilton explains. “There is some equipment that will add revenue, and the process of financing that is obvious and clear but it’s not always so clear with efficiency generating equipment. The classic example is when a dentist goes from one chair to two chairs. He or she will say I can still only work on one patient at a time, which is true, but they can increase patient output and yield because while one patient is being prepped in one chair the dentist can be busy finishing the patient in the other chair.
“Often we find clients have started to consider the efficiencies, but haven’t done the numbers on how it will work. That’s where we can help, by looking at how many patients you’ll see and applying that exercise to the finance.”
Although other financial institutions lend to the profession, it isn’t always easy for them to change systems and products to suit particular individuals.
“But we’re looking at the individual and structuring something around them that makes sense for their circumstances,” says Investec’s Andre Karney. “Underlying the whole model is our specialisation in lending to this market. We’ve been able to design a product suite and a credit process that recognises their qualification as an asset.
“Dentists are a unique group. That very fact allows us to treat them very differently. We at Investec have flexibility and
tailor our service to meet their needs,” Karney adds.That flexibility doesn’t end at financing new equipment—
“We have people who are looking at upgrading and they say what happens to the old agreement. The answer to that is we’ll simply bolt on the new agreement to it,” Hamilton explains. “It’s not a hassle. I think, in their mind, they think ‘I’ve got to take care of the old agreement first’, but we can just give you a new one so they’re working together and finishing at the same time. So it’s not a lot of trouble to do.”
In the end, Hamilton says, through collaboration Investec can almost always come up with a well thought through option for any financial questions you have;
“We are here to work with our clients and help their practice grow,” he says.
To find out more call Investec on 1300 131 141 or visit investec.com.au/medical
The information contained in this article (“Information”) is general in nature and has been provided in good faith, without taking into account your personal circumstances. You will need to read the relevant disclosure documents. While all reasonable care has been taken to ensure that the information is accurate and opinions fair and reasonable, no warranties in this regard are provided. All finance is subject to our credit assessment criteria. Terms and conditions, fees and charges apply. We reserve the right to cease offering any product at any time without notice. We are not providing tax advice and we recommend that you obtain independent financial, legal and tax advice before making any decisions.
In the pictureWith digital imaging technology improving at such a rapid rate, keeping up is a must. Investec can help you manage the financial challenge of doing so.
Investec’s Stafford Hamilton: “We’re here to work with our clients and help their practice grow.”
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NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFE
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Digital imaging product guide
The Durr VistaScan family of image plate scanners is joined by 3 new models boasting some very unique and exceptional features.
Since their launch in March 2013 at the IDS in Cologne, Germany the new VistaScan Mini View and the VistaScan Combi View and Omni View are taking image plate scanning to new levels in the form of improved workflow and efficiency and easier connectivity within the modern dental clinic.
These units will be available from mid-2013 in Australia & NZ as production and delivery of these units starts to grow and meet the global demand.
The present VistaScan Mini Plus that has been so successful since its launch in 2009 and won the red dot design award in 2011 will continue in production in parallel with the new VistaScan View models. The VistaScan Perio Plus will also continue in production as part of this family.
The new VistaScan Mini View & Combi/Omni View will exhibit some unique features:
Large Touchscreen DisplayA 4.3” high resolution touchscreen with 16.7 million colours offers excellent image quality with zoom and quick image check capability. Will function with use of finger or glove and also by included magnetic stylus.
New ScanManager function improves workflowScanManager allows multiple patients to be queued without blocking other users. The user can then touch the relevant patient on the screen to start the scan and the final result is sent direct to the PC for this patient.
WiFi FunctionalityThe new View scanners now have integrated WLAN or wired network capability without additional devices to operate.
Standalone ModeIn cases where your IT network is down or you have no access to a PC, the images can be saved directly to the scanner’s internal memory and viewed on the high resolution touchscreen. These images can be downloaded later to your PC’s database.
For further details please contact Mr Louis Manera at Durr Dental AG on 0412 959 525 or by e-mail at [email protected] More details at www.duerr.de
A new View on Image Plate Scanners from Durr DentalThe new VistaScan Mini View & Combi/Omni View are packed with brilliant new features.
Benefits for surgeries:• Top image quality (up to 22 line pairs/mm)• High-resolution touchscreen display• ScanManager for optimum surgery workflow• VistaScan Mini View:All intraoral formats (sizes 0 to 4)• VistaScan Combi View:Additional extraoral formats up to 18 x 24 cm(VistaScan Omni View up to 24 x 30 cm)• PC connection via WLAN/LAN• Can be used in stand-alone mode
Large high resolution touchscreen display
THE BEST
More information under www.duerr.de Dürr Dental, PO Box 2067, Woonona East, NSW 2517, AustraliaFor stockists and information, please call Louis Manera on 0412 959 525 ore-mail: [email protected]
COMPRESSED AIR | SUCTION | IMAGING | DENTAL CARE | HYGIENE
to always be a touch more efficient.
New: Image plate scannerVistaScan Mini View and Combi ViewSupreme image quality • High-definition touch display • Scan Manager for optimum workflow • For all intra- and extra-oralformats • Internal storage provides security• PC connection via WiFi/LAN • Stand-alone operationFind out more at www.duerr.de
High-definition
touch displayHigh-definition
touch display
1304004_Dürr_Dental_AZ_CombiView_210x297_ENG.indd 1 04.04.13 14:08
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFE
adVERTORiaL
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Digital imaging product guide
Hefco Pty Ltd was established in 1988, when it began importing some of the highest technology dental and medical equipment from sources throughout Scandinavia and Europe. Hefco’s
affiliation with Soredex (one of Europe’s finest dental equipment specialists) began in 1988, and now extends well over 25 years of operation. Hefco proudly sold SOREDEX’s innovative products for the first time in Australia, the Minray DC (the world’s first High Frequency DC intraoral X-ray in 1977), the Cranex OPG (the world’s first High Frequency DC generator in a panoramic X-ray Cranex DC 1982) and also the Digital Intra-Oral Imaging System using storage phosphor Imaging Plates, (Digora – another world first) in 1994.
The introduction of the DIGORA® Cordless Digital Intra-Oral Imaging System, and the more recent
DIGORA® Optime in 2004 was a momentous time in the history of both Hefco and SOREDEX. Since operations began in 1977, SOREDEX has provided sophisticated and reliable imaging solutions for dental professionals worldwide, but the release of the Digital Intra-Oral Imaging System truly catapulted them into the dental equipment arena as experts in the field, and renowned for their commitment to quality and reliability. All SOREDEX products are subject to rigorous quality control and testing standards in the industry and the company reinvests a significant proportion of its revenues into Research and Development, ensuring continued quality and success.
Hefco is excited to introduce two new SOREDEX
products to the marketplace: the new DIGORA® Optime digital intra-oral imaging system, and the CRANEX® Novus e, digital panoramic x-ray unit. As always, these imaging systems are innovative and accurate diagnostic tools that integrate seamlessly into a dental practice. The systems are so simple and easy to use, and Hefco is confident that you will notice a significant increase in efficiency and productivity in your practice, giving you more time with your patients.
Firstly, the DIGORA® Optime, which delivers even clearer, sharper and higher contrast images. It boasts accuracy to the smallest clinical details to assist with diagnostics and the clever auto-optimisation technology adjusts any grey levels in an image, compensating for accidental over- or underexposures. In practical terms, it results in confident diagnoses repeatedly, without
any unnecessary extra steps. On top of all that, it supports error-free operation and is comfortable, safe and easy to use and the unit itself has been enhanced by its complete, streamlined re-design. It reads Image Plates in sizes 0, 1, 2, 3 and 4C. Secondly, the CRANEX® Novus e is a first-class, fast and easy-to-use digital x-ray system. The image quality is outstanding through the expansion of its image values and enhanced image processing and with the ClearTouch™ control panel, you will notice improved operations. The CRANEX® Novus
e has been designed for fast operation (through four simple steps) and delivers maximum efficiency. Patient exposure dose is minimised with only a 9-second adult panoramic exposure time (8 seconds for a child), all the while reducing the potential for movement artefacts. The unit provides stable and accurate patient positioning with a 5-point head support with bite block, three laser lights to assist with accurate positioning and adjustable temple supports. And if that’s not enough, the unit is compact, easy to install, and maintenance is a breeze.
Once again, SOREDEX has produced innovative, high performing products that Hefco is only too proud to distribute to the Australian marketplace.
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The best in digital imagingHefco brings the finest digital imaging systems from Europe to Australia
The CRANEX® Novus e is a first-class, fast and easy-to-use digital x-ray system.
An entire digital imaging range brought to you by Hefco, the authorised distributor, Australia-wide.
Call (07) 3848 0944 or email [email protected] for more information.
DIGORA® Optime Classic
DIGORA® Toto DIGORA® Vidi
MINRAY®
DIGORA® Optime Delux
NEW
NEW
CRANEX®
Novus e
NEWS & EVENTS COVER STORY YOuR buSiNESS YOuR LiFE
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Digital imaging product guide
For more than 100 years Carestream Dental products have been used by 7 out of 10 practitioners globally; providing oral health professionals with the most advanced imaging
systems and diagnostic solutions to ensure their patients receive the best possible care. Our dedication to this endeavor has led to us developing and manufacturing imaging systems and software that have redefined expertise in the industry – time and time again.
Our existing products have been sold under multiple brand names including Kodak, SoftDent, PracticeWorks, OrthoTrac, RVG and Trophy; so you may have been using a Carestream Dental product without even realizing it.
As part of our re-branding initiative, we unified all products under the Carestream Dental (CS) brand because while our previous brand names are recognized as leading products for various oral health specialties, the different brand names have the potential to obscure products’ relationships and integrated functionality from doctors and practice managers alike.
Carestream Dental’s re-branding initiative was
undertaken to give our valued customers, a better understanding of our company and what we like to call the “Carestream Factor.”
The “Carestream Factor” combines our collective competencies and experience to provide oral health professionals with workflow insights, diagnostic excellence and humanized design. Ultimately the seamlessly integrated nature of Carestream Dental’s digital imaging, software and practice management solutions helps you make faster diagnoses with better technology, all while making your workflow intuitive and efficient.
Carestream Dental – a global leader in dental imaging. As we continue to grow, we will remain committed to finding ways to improve the image quality that our systems deliver and increase efficiencies in practice workflows because we care about you having the best tools in place for your practice to succeed.
To learn more about the “Carestream Factor,” please visit www.carestreamdental.com/factor or contact
Rodney Williams, Dental Business Manager ANZPhone: 0419 306 135 email: [email protected].
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The Carestream factorAfter being the ‘name behind the name’ for a century, Carestream Dental is stepping out as a global leader in dental imaging.
Let’s redefine expertise
Carestream DentalA global leader in dental imaging and practice management software Carestream dental provides industry-leading dental solutions for oral health professionals across the globe, our products are used by 7 out of 10 practitioners worldwide and are built on three main cornerstones – diagnostic excellence, workflow integration and humanised technology. the ‘Carestream dental factor’ is about empowering you as an oral health professional to make the best use of your expertise and ultimately enhance patient care.
We used to be known as Kodak Dental systems, now we’re Carestream Dental – a global leader in dental imaging.
Let’s continue to work closely together. Let’s keep challenging what’s possible. Let’s redefine expertise.
Workflow integration
Humanizedtechnology
diagnosticexcellenceexplore it here carestreamdental.com/factor
© Carestream Health, inc. 2012
for over 100 years we have been stepping up our expertise.
YOUR LIFENEWS & EVENTS COVER STORY YOUR BUSINESS YOUR TOOLS
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Fast and furiousDr Willard Lee of Carlingford, NSW, has been playing competitive squash for the past 16 years
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I play squash three times a week and complement it with light weight training, stretching
exercises and an eight-kilometre run. This fitness regime helps balance out the muscles you use. If you keep just using the same muscles repeti-tively then you become more prone to injury.
“These days, the hardest part is keeping up physically with the younger athletes. Some of them travel from all over NSW and even interstate to compete. I’m 40 now and have been playing for 16 years so I frequently find myself up against younger, very fit players. Mind you, I’m hoping to improve my game over the next three to five years. I’ve had some lessons from one of the world’s champions, Geoff Davenport. The lessons with him really helped to fine tune my shots.
“I first started playing squash on a regular basis during the last year of university. I entered a competition with a fellow dental student and loved it. Currently, I play in Division 1 of the Northern Districts Sydney pennant competition.
“My best result was winning the NSW Open A-grade tournament in 2011. I was also runner-up at an A-grade tournament early in 2012 in Sydney. In the team format, I have won over half a dozen pennants at varying levels.
“Squash is a fantastic sport, requiring speed, endurance, patience and racquet skills. An hour on court is more than enough to get a really good workout. I love the speed and the fitness required to play the game. It’s also an excellent physical outlet after a long day leaning over patients.
“Dental work isn’t that physically intensive so it’s great to have a really good bash on the courts.Squash is played rain, hail or shine. There’s never any excuse to interrupt the schedule and playing in a team gives you a regular commitment where your team mates rely on you.
“The last three years has seen the Australian Squash Open held in Canberra. I have travelled down each year to watch the world’s elite. Although they’re a few worlds away from my own game, it’s inspiring to watch the best competitors battle it out. There are a few other dentists who compete in the Sydney pennant tournament. It’s always great to catch up with them, and on rare occasions, talk dentistry.
Home loans | Car finance | Transactional banking and overdrafts | Savings and deposits | Credit cards | Foreign exchange | Goodwill and practice purchase loans Commercial and industrial property finance | Equipment and fit-out finance | SMSF lending and deposits | Income protection and life insurance
Issued by Investec Bank (Australia) Limited ABN 55 071 292 594, AFSL 234975, Australian Credit Licence 234975. The information contained in this document is general in nature and does not take into account your personal financial or investment needs or circumstances. Terms and conditions, fees and charges apply. Insurance products are offered by Experien Insurance Services (Representative No. 320626), the preferred supplier of insurance products to Investec Bank.
O u t o f t h e O rd i n a r y™
You’re not mainstreamNor are we
Have you ever wondered why the mainstream banks seem to ignore the fact that dentists are a special breed? All you get is stock standard product, one size fits all. Yet you have highly individual and distinctive needs – at Investec, we never lose sight of that.
Investec is a leading Australian specialist bank offering a full range of financial services to the dental sector. Our team knows the idiosyncrasies of your profession inside out, so you won’t have to deal with people who have no idea about your world. Nor will you have to put up with off-the-rack solutions – our financial products and services are designed by the dentists, for the dentists.
Take a look at investec.com.au/medical or call one of our financial specialists on 1300 131 141 to find out how we can help.
YOUR LIFE
Home loans | Car finance | Transactional banking and overdrafts | Savings and deposits | Credit cards | Foreign exchange | Goodwill and practice purchase loans Commercial and industrial property finance | Equipment and fit-out finance | SMSF lending and deposits | Income protection and life insurance
Issued by Investec Bank (Australia) Limited ABN 55 071 292 594, AFSL 234975, Australian Credit Licence 234975. The information contained in this document is general in nature and does not take into account your personal financial or investment needs or circumstances. Terms and conditions, fees and charges apply. Insurance products are offered by Experien Insurance Services (Representative No. 320626), the preferred supplier of insurance products to Investec Bank.
O u t o f t h e O rd i n a r y™
You’re not mainstreamNor are we
Have you ever wondered why the mainstream banks seem to ignore the fact that dentists are a special breed? All you get is stock standard product, one size fits all. Yet you have highly individual and distinctive needs – at Investec, we never lose sight of that.
Investec is a leading Australian specialist bank offering a full range of financial services to the dental sector. Our team knows the idiosyncrasies of your profession inside out, so you won’t have to deal with people who have no idea about your world. Nor will you have to put up with off-the-rack solutions – our financial products and services are designed by the dentists, for the dentists.
Take a look at investec.com.au/medical or call one of our financial specialists on 1300 131 141 to find out how we can help.
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