how a simple URL shortener can help youunderstand the very complicated social web.

matt lemay, platform manager, bitly

@mattlemay @bitly

long URLs are messy, ugly, and break easily.

http://maps.google.com/maps?q=betaworks,+new+york,+ny&hl=en&ll=40.741079,-74.006438&spn=0.019282,0.039525&sll=37.0625,-95.677068&sspn=41.139534,80.947266&vpsrc=6&z=15&iwloc=A

short URLs are simple, portable and easy to brand.

bitly brands and tracks your content across the social web

Content!(long URL)

(short URL)

bitly Enterprise is a realtime, cross-platform window into the life of your content on the social web.

how is your audience engaging with your content?

What your audience is sharing.

What your team is sharing.

bitly shows you your most successful team members, and your most engaged audience members

there’s lots of cool stuff we can do with this data

8,000,000,000

clicks / month

Topics and Keywords

Influencers

Sentiment

Trending Content

Media Types

questions? concerns?

email me at m@bitly.com, find us on twitter @bitly, or contact support@bitly.com if you’re having a specific technical issue.

thanks!@mattlemay