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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Biying YangNetID Byan204Group Number: 056Website Link: http://infosys1102014fcgroup56.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Kayur Ramson Monday 15:00

Time Spent on Assignment: 25 hours Word Count:

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THIS IS ABOUT A CARPARK TECHNOLOGY DEVELOPMENT COMPANYINTRODUCTION

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7.046 billion people live in this planet with 1 billion cars that currently operating, which mean exclude the part of people who do not legally to

drive, most of us need to deal with the car park payment machine in every single day. Our company aims to give a more convinence way for

the driver in order to save their time, so we develop a new carpark payment machine system to remove all the fussy step we need to go

through every time when we pay the fee.

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3. BUSINESS SECTION

3.1 Vision

The automic carpark payment machine provides a more faster, convinence and high productivity new function for customer to save the time.

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3.2 Industry Analysis: Carpark Payment Technology Industry

Industry: Carpark Payment Technology Industry. Researching and developing the Automate carpark payment machine.

Force: High/Low: Justification:

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Buyer power: Low People are needed to pay their car legally and

safety so that most of them would choose to

park their car in the indoor or outdoor carpark

otherwise their car may be towed. So they all

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need to deal with the carpark payment machine

almost everyday.

Supplier power: Low The carpark payment machine can be supplied

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from a lot of company which means the choices

are multifarious.

Threat of new entrants: Low There is no significant entry barriers for new

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competitor to start a carpark payment

technololy business.

Threat of substitutes: Low There is nearly no other choices to choose for

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driver to park legally. As there is no other

alternative, so the threat of substitutes is

relatively low.

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Rivalry among existing

competitors:

High The competition in the carpark payment

techonology industry is relatively high as the

techonology is easy to copy or imitate which

means when one company contribute a new

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function of carpark payment machine, the other

competitor can also produce a similar one or the

develop one into the market to attract the

customer.

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Overall attractiveness of the industry: The carpark payment technology industry is relatively attractiveness even the rivalry among exisiting

competitors is high but it is profitable because the buyer power and supplier power are low , no other choices to park the car legally expecially

in a long time (more than an hour) and there is no entry barriers to entrance .

3.3 Customers and Their Needs

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It is certainly necessary to cut down the time we spend on the carpark payment machine. The current carpark payment machine problem may

have such as “coins only”, need to wait for a long time especially the time people get off the work. A news from Herald on 29 Novermber 2009

shows that thousands of people’s credit card detail is stolen because the thieves hacked into the payment system.

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The new system of carpark payment machine give a more efficiency, safety way to people that without anything to do with the payment

machine. All you need to do is that drive into the carpark and go out with an message that sent by the automatic system which tell your that

payment has done already.

3.4 The Product and Service

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To satisfy consumer’s need, the automiatic payment system will connect the customer’s bank to the car number plate, the system automatic

justify the location of the car park and the charge through the laser sensors as it will recognizes the car number and calculate the timing when

the car in and out the car park. Every time is payment is done, the customer’s phone will receive a message from system which shows the

detail such as how much did it cost. When the customer have a problem, a hot-line is provided for them to call the customer services free. Easy

for every driver once they register in the system.16

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3.5 Suppliers and Partners

Even an innovation idea is contributed, but without the supplier and partner’s support, it is hardly to make the whole system’s operating

accessible and feasible.

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The main supplier is the leaser sensor’s supplier who provides the stable induction sensor which to prevent a mistaken is made so help to

avoid the touble.

As our system use the car number plate to connect with our bank account and the phone. In order to protect the customer’s personal bank

detail and stop the similar accident (thousands of people’s credit card detail is stolen) happen again, and to be advantage, the automatic

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system should give the customer a confident which they do not need to worry about potential risk in term of that their bank detail or even the

money will be stolen. So we need the corporate with bank and phone company as partners. Create a new function which have high security

with bank.

3.6 Strategy: Cost LEADERSHIP

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The competitive scope I chose is board market as the car park problem relates to 1 billion of people in the world so it is match to people’s need

and want in the mass market.

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On the other hand, the cost strategy is cost leadership, which make the system more attractive to the car park owner. As the threat of new

entrant is low, because there is no barriers to open a similar car park payment technology company and high rivalry amount existing

competitors, hence it is certainly to run the business innovation, creative but also keep it price advantage.

The overall strategy is therefore Cost Leadership.

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3.7 Value Chain Activity: technology development

The most important value chain activity for this business is techonology development.

The business vision: provides the faster, convinence new system means that the most important chain activity is the technology development

as the business’s main products all deal with the computer program. The technology innovation, research and develop can help the business

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keep flexible, attractive and valuable by compare with the other competitor. Hence in somehow relative more Important than the other

activities such as the human resource management.

3.8 Business Processes

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3.8.1. AUTOMATIC CAR PARK PAYMENT PROCESS - The car park payment process is necessary to be clearly as it shows how the whole system

operates. The process identify the payment flow including how a payment is completed, when a problem exits, the driver can just call the

hotline and the engineers will fix the bug immediately.

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Automatic Car park Payment Process

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3.8.2. CUSTOMER CAR PARK PAYMENT RECEIVED PROCESS - The customer car park payment received process show us how the business

cooperate with their customers and attract the potential customer to use the new development system by showing them the business has a

high efficiency team to face all the situation.

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CUSTOMER CAR PARK PAYMENT RECEIVED PROCESS

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3.9 Functionalities

3.9.1. AUTOMIATIC CAR PARK PAYMENT PROCESS

Computer record the problem happen Analysis problem and fix the bug

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3.9.2. CUSTOMER CAR PARK PAYMENT RECEIVED PROCESS

System calculate the amout of payment automiatic Mistaken feedback to technical support

3.10 Systems

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3.10.1. DRIVER’S PROBLEM SERVICES SYSTEM - this system help the driver solves the problem in a short-time and works 24/7, high efficiency.

Free hot-line provided which the company are fully response if the system accidently broken down or mistake, protect driver’s money not be

deduced.

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3.10.2. PROBLEM FIX SYSTEM - As this new automatic car park payment relates to drivers’ bank account, so it is necessary to find out, analysis

and solve the potential problem about this payment system. Fix the bug, let the thief has no chance to hack into the payment system, which

provides a high security coefficient to our customers and our drivers. Keep the payment system maintainable, stable, and flexable.

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3.10.3. PAYMENT TRANSFER SYSTEM - In order to keep a healthy corporation relationship between the customers, hence transfer the payment

(total payment per day by drivers and minus the commissions) day by day. This also can help the business keep a good credit rating.

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3.11. Summary Table: Value Chain to Systems

Value Chain Processes Functionalities Specific Information Broad Information

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Activity System(s) System(s)

Techonology

Developmen

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1. Automatic Car park Payment Process

1. Computer record the problem happen2. Analysis problem and fix the bug

DRIVER’S PROBLEM SERVICES SYSTEM

PROBLEM FIX SYSTEM

Customer relationship system

2. CUSTOMER

CAR PARK

1. System calculate the amout of payment automiatic PAYMENT TRANSFER Transation processing

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PAYMENT

RECEIVED

PROCESS

2. Mistaken feedback to technical support SYSTEM system

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CONCLUSION

Improving Customer Satisfaction:The developing automatic car park payment machine can

Improve the security coefficient, make our payment steps more convenient, more quality

and more efficiency. So Improving Customer Satisfaction

Creating Competitive Advantages: the advantages is that we donnot need to deal with the

car park payment machine anymore. Low price strategy also attract more register and

carpark owner corporate with.

Generating Growth: by using the information system and IT which help to analysis the

customer need and want, the system’s disavantage. Such as the problem fix system which

can help the new function of payment system more perfect, more close to customer’ want

by improving it. Being more unique,more attractive more effictively generating growth.

REFERENCES

1. HTTPS://WWW.GOOGLE.CO.NZ/SEARCH? Q=HOW+MANY+PEOPLE+IN+THE+WORLD&OQ=HOW+MANY+PEOPLE+IN+THE+WORLD&AQS=CHROME..69I57J0L3J5.12305J0J8&SOURCEID=CHROME&ES_SM=0&IE=UTF-8#Q=HOW+MANY+PEOPLE+IN+THE+WORLD

World population

2. HTTP://WWW.ASK.COM/QUESTION/HOW-MANY-CARS-ARE-THERE-IN-THE- WORLD

Total cars in the world

3. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10611513

NZ Herald News on 25 Nov 2009

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