bizcamp #6 - sailing the business world
DESCRIPTION
TRANSCRIPT
Sailing the business world
Ghislaine Bovy [email protected]
LinkedIn: http://www.linkedin.com/in/ghislainebovy
Facebook page: https://www.facebook.com/DeepBlueCom
The Sea = the environment
Sea = Market
When sailing the seas, the focus is on the environment.The same applies to the Business Plan.
★Prevailing winds & currents = Trends★Season = Timing★Destination = Target market★Traffic = Competition★Boat equipment & supplies = Branding & Assets
The Big PicturePrevailing winds/currents
& The Trends
Don’t go against them
If the prevailing wind comes from the East & you want to go East = forget it
The market is going Mobile & you develop new Apps for Desktops = forget it
If all sailing boats avoid the Red Sea due to the presence of pirates = don’t go
If other companies launched a similar product and fail = develop another product
Destination = target
Text
Traffic = competition
Boat = company
★ Name★Description = Brand
A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers”.
Ours = “Minuit” www.minuit.net
What it takes
Boat must be reliable = equipment, supplies (water, food, etc) and spare parts
Your company = reliable structure
The number one priority = PASSION
Equipment
Text
Passion
Budget = Business Plan15 years sailing around the world = budgeting &
planning
Creating a new company = budgeting & planning
A circumnavigation is a formal statement of a goal: going round the earth, the reasons why it’s feasible:
reliable boat and the plan to make it happened: financing the trip by “ad hoc” working.
A company business plan is a formal statement of a set of business goals, the reasons why they are believed
attainable, and the plan for reaching those goals.
Hard work
Networking is key!
Thank you!