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A. Food and beverages
Charcoal burger Black coffee
Live band Stand up comedy
Earn profit In trend/high in demand Offer variety to the market
HOW BIG IS THE MARKET?
Less than most major coffee shop franchises, but still capable of attracting large amounts of customers.
Revenues: RM 10.5M/year, considerably less than major coffee shop franchises, but highly successful in Malaysia.
An average of 3 shops in 50 metre-radius in large cities, average of 2 shops in a small town.
The majority group: students, workers and foreigners.
The income: RM800-1000/m for students, RM3500+ workers & foreigners.
The location: densely populated areas, most universities' vicinity.
Starbucks Coffee, obviously.
The Coffee Bean & Tea Leaf
Starbucks Coffee: a billion-dollar franchise.
The Coffee Bean & Tea Leaf: better drinks than Starbucks Coffee, personal preference.
DME Caf: good coffee, decent but hearty meals.
Starbucks Coffee: price.
The Coffee Bean & Tea Leaf: marketing.
DME Caf: price and marketing.
Drinks: coffee, tea, Italian sodas, smoothies, juice and cocoa
Deli items: Charcoal burger, sandwiches etc.
Quality service & products Friendly staff Black & White themed interior Waiters wearing tuxedo
Advertising & Promotional Activity
Local print and broadcast media.
Direct mail, discount card.
partnership- share profit- easy to establish- more ideas- cost effective
Roles of members
Market analyst (Ameer)- study information- reports & presentations
Manager (marketing strategies) (Yu Xuan)- identify strengths of product
- sales strategy- pricing- promotions
Manager (management strategies) (Nurina)- identify the business' legal structure
- identify the lower and mid-level employees
Financial planner (naim)- Manage the finances (investment capital, future
investment, forecasted sales)
Supervisor Store manager
Lower level employees
Barista (important) cashier Cleaner dishwasher Chef (Chef & sous chef)
Amount of money needed to start the business.-300k
Capital invested by owners. Amount of loans from lenders.
strong economy, without major recession.
No drastic changes in technology.
An analysis to determine the point at which revenue received equals the costs associated with receiving the revenue.
Profit figures over the next 3 years- sale 150k- profit 100k
How to split profit or losses among the owners -devide equally
Book-Hamel, G. and Prahalad, C. (1994). Competing for the future. Boston, Mass.:
Harvard Business School Press.
Newspaper article-Coy, P. (2014). Network Admins Wanted: New Ideas for Filling 'Middle-Skill'
Jobs. Business Week.
Internet- the Guardian, (2012). So what does a market analyst do, exactly?. (online)
Available at: http://careers.theguardian.com/why-consider-career-in-market-analysis (Accessed) 13 Nov. 2014.
Blog-Roberts, J. (2014). Brilliant B2B Marketing Examples: What Made These
People and Companies Our 2014 Bright Bulb Winners Read more: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners#ixzz3IxQfMi2n. (Blog)Marketing Profs. Available at: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners (Accessed) 13 Nov. 2014.
E-Book-Ritson, N. (n.d.). Strategic Management. 2nd ed. [ebook] BookBoon.
Available at: http://bookboon.com/en/strategicmanagement-ebook# (Accessed 13 Nov. 2014.)