black white

A. Food and beverages

Charcoal burger Black coffee

B. Entertainment

Live band Stand up comedy

WHERE?

Comercial areas

WHY?

Earn profit In trend/high in demand Offer variety to the market

HOW BIG IS THE MARKET?

Less than most major coffee shop franchises, but still capable of attracting large amounts of customers.

Revenues: RM 10.5M/year, considerably less than major coffee shop franchises, but highly successful in Malaysia.

An average of 3 shops in 50 metre-radius in large cities, average of 2 shops in a small town.

CUSTOMERS

The majority group: students, workers and foreigners.

The income: RM800-1000/m for students, RM3500+ workers & foreigners.

The location: densely populated areas, most universities' vicinity.

COMPETITORS

Starbucks Coffee, obviously.

The Coffee Bean & Tea Leaf

DME Caf.

COMPETITORS, STRENGTH

Starbucks Coffee: a billion-dollar franchise.

The Coffee Bean & Tea Leaf: better drinks than Starbucks Coffee, personal preference.

DME Caf: good coffee, decent but hearty meals.

COMPETITORS, WEAKNESS

Starbucks Coffee: price.

The Coffee Bean & Tea Leaf: marketing.

DME Caf: price and marketing.

Our product

Drinks: coffee, tea, Italian sodas, smoothies, juice and cocoa

Deli items: Charcoal burger, sandwiches etc.

Organic

Sales strategy

Quality service & products Friendly staff Black & White themed interior Waiters wearing tuxedo

Advertising & Promotional Activity

Local print and broadcast media.

Direct mail, discount card.

Sampling.

Legal structure

partnership- share profit- easy to establish- more ideas- cost effective

Roles of members

Market analyst (Ameer)- study information- reports & presentations

Manager (marketing strategies) (Yu Xuan)- identify strengths of product

- sales strategy- pricing- promotions

Manager (management strategies) (Nurina)- identify the business' legal structure

- identify the lower and mid-level employees

Financial planner (naim)- Manage the finances (investment capital, future

investment, forecasted sales)

Mid-level employees

Supervisor Store manager

Lower level employees

Barista (important) cashier Cleaner dishwasher Chef (Chef & sous chef)

FUNDING REQUIREMENTS

Amount of money needed to start the business.-300k

Capital invested by owners. Amount of loans from lenders.

Important Assumptions

strong economy, without major recession.

No drastic changes in technology.

Break-even Analysis

An analysis to determine the point at which revenue received equals the costs associated with receiving the revenue.

Forecasted sales

Profit figures over the next 3 years- sale 150k- profit 100k

How to split profit or losses among the owners -devide equally

REFERENCES

Book-Hamel, G. and Prahalad, C. (1994). Competing for the future. Boston, Mass.:

Harvard Business School Press.

Newspaper article-Coy, P. (2014). Network Admins Wanted: New Ideas for Filling 'Middle-Skill'

Jobs. Business Week.

Internet- the Guardian, (2012). So what does a market analyst do, exactly?. (online)

Available at: http://careers.theguardian.com/why-consider-career-in-market-analysis (Accessed) 13 Nov. 2014.

Blog-Roberts, J. (2014). Brilliant B2B Marketing Examples: What Made These

People and Companies Our 2014 Bright Bulb Winners Read more: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners#ixzz3IxQfMi2n. (Blog)Marketing Profs. Available at: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners (Accessed) 13 Nov. 2014.

E-Book-Ritson, N. (n.d.). Strategic Management. 2nd ed. [ebook] BookBoon.

Available at: http://bookboon.com/en/strategicmanagement-ebook# (Accessed 13 Nov. 2014.)