Brief - Create a game:

Our idea of “Play” has evolved a great deal. From Pong, Super Mario Bros., Grand Theft

Auto, Katamari Damacy, Halo, Skyrim to Angry Birds, countless great titles have left a mark

in the history of gaming. They are always sure to possess innovative game play, quality

story lines and undeniable iconic visual styles. How are we doing today? How do we pro-

mote it? How do we brand it? Are we becoming too orthodox and formulated? Have we

stuck too much on category and genre for a long time? Have we forgotten what it means

to “play”?

Challenge

Create an original and fresh game title for any digital device.

Young Glory | December

16–30 year olds. Middle to upper-middle class.

Target

Name | Cover Art | Game Description

Name | Cover Art | Game Description

Sound Design (Click Images)

THEME SONG

SECONDARY HEIGHTENED SITUATIONSSONGSONG

Package Design | Stunt (Magnify Game Awareness)

A physical manifestation of Blackbeard’s treasure chest with wearable eye patch included.

To generate buzz before the game’s release, we will bury treasure chests at beaches known

to attract metal detector fanatics.

Campaign | Social

We will listen on Twitter for pirate-related hashtags and keywords to establish social dialogue around Blackbeard’s

Return and develop rapport with potential customers. Our social effort will lead potential customers to a simple

website where they can purchase our game.

Campaign | OOH

Ads at bus shelters and subway

stations will feature treasure maps

that direct potential customers to

their local GameStop.

Campaign | Non-traditional

American flags in prominent places will be replaced with Blackbeard’s Return flags.

Branding

Thank YouAtain Ibia (CW) & Brian Vandeputte (AD)