blackblot content licensing program

8/14/2019 Blackblot Content Licensing Program

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BlackblotBlackblot

ContentContent

LicensingLicensingProgramProgram

1.101.10


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Agenda

s Blackblot Program Values

s High-Tech Product Management Market

s Blackblot Product Management Offering

s

Blackblot Content Licensing Models Blackblot Licensee Investment and ROI

s Blackblot Product Management Expertise

Copyright 2010 Blackblot. All rights reserved.


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BlackblotBlackblotProgram ValuesProgram Values


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Blackblot Program Values

Core Values

1. Blackblot is wholly committed to a business model withits licensees to deliver top product management training,tools, and services to high-tech companies worldwide.

2. Blackblot views all licensees as an integral part of theorganization and fully supports them.

Continued



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Blackblot Program Values

Core Values

3. Blackblots content licensing program was developed toensure that all licensees receive industry and customerrecognition of their skills, investment and support for

Blackblot related training, tools, and services.

4. Blackblots program is highly regarded because of itstotal commitment to its licensees.



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High-TechHigh-Tech

ProductProductManagementManagement

MarketMarket


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High-Tech Product Management Market

Overview

1. Ongoing Recognition Product management trainingis gradually being recognized as a crucial andcomplementary element to building all required product

delivery competencies a company must have.

2. Market Relevance Product management trainingmarket is size correlated to the developer/engineertraining market.

Continued



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Overview

3. Market Size The ratio commonly found in high-techcompanies worldwide is one product manager for fivedevelopers/engineers. Likewise for product marketers.

4. Market Potential Developers/engineers usually attend1-2 technical courses where product managers attend 2-5 product management courses.

Continued



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Overview

5. Earning Potential Training fees for productmanagement courses are often double than the trainingfees for technical training.

s Average training fees for a three-day productmanagement course are US$700 or 600 price-per-person-per-day.



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Why become a Blackblot training/content licensee?

s Low-cost investment.

s Simple business model.

s

Price-per-person tuition model.s Advantageous barriers-to-entry.

s Typically exponential revenue growth.

s Highly sustainable business operation.

s Complete marketing/professional support.



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BlackblotBlackblot

ProductProductManagementManagement

OfferingOffering


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Blackblot Product Management Offering

Product Management Training Program

s Comprehensive high-tech product management trainingprogram that illustrates notable best practices andprocesses used by top technology companies worldwide

to create market-driven services and products.s Strategic Product Management for Planners

s Strategic Product Management for Marketers

s Market-Value Pricing

s Interactivity and Communication

Available Blackblot Product Management Professional (BPMP) certification test.



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Blackblot Product Managers Toolkit

s Set of professional, comprehensive, fully-customizableproduct planning and product marketing templates. Over2000 registered Blackblot PMTK users worldwide.

s Processes, templates, models, content retentiontools, articles, action plans, and workbooks.



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Blackblot Product Management Professional

(BPMP) Certification Program

s BPMP programs curriculum is based on Blackblotsproduct management seminars and industry expertise.

s BPMP in Product Management core test.

s BPMP in Product Planning advanced test.

s BPMP in Product Marketing advanced test.



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BlackblotBlackblot

ContentContent

Licensing ModelLicensing Model


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Blackblot Content Licensing Model

Business Model Framework Summary

1. No yearly minimum fees.

2. No licensing and support fees.

3. No fees on customization and branding of content.

4. No minimum "plow back ratio" (reinvestment of profits).

5. No commissions on post-training consulting deals.

6. No restrictions on pricing of training in assigned

territories.7. No nominal training quotas on training sessions and

students.

Continued ...



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Blackblot Content Licensing Model

Business Model Framework Summary

8. Full exclusivity in assigned territories (conditional).

9. Full reciprocity in a 50/50 percent allocation of grossprofit on products.

10. Full reciprocity in a 70/30 percent allocation of grossprofit on training.

s FREE Blackblot content licensees receive all

necessary marketing collaterals, training logisticsguidelines, and train-the-trainer services. All contentcan be customized and branded per the licenseagreement.



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BlackblotBlackblot

LicenseeLicenseeInvestment andInvestment and

ROIROI


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Blackblot Licensee Investment and ROI

Blackblot Content Licensee Investments

s Build an informative website.

s Educate the course instructors.

s Retain a telemarketing or telesales person.

s Localize and customize course marketing collateral.



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Blackblot PMTK Book



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Blackblot Blackblot

ProductProduct

ManagementManagementExpertiseExpertise


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Blackblot Product Management Expertise

Blackblot Background

s Founded in 2000, Blackblot is a provider of productmanagement focused tools, training, and consultingservices. Blackblot enables high-tech companies reach

commercial success through effective productmanagement practices.



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Blackblot Product Management Expertise

BlackblotBlackblot

P.O.Box 5173P.O.Box 5173

Caesarea 38900Caesarea 38900ISRAELISRAEL

Phone: +972-54-6860473Phone: +972-54-6860473E-mail: [email protected]: [email protected]

Web: www.blackblot.comWeb: www.blackblot.com

Skype: BlackblotSkype: Blackblot



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Blackblot Product Management Expertise www.blackblot.com

Copyright NoticeCopyright 2010 Blackblot. All rights reserved.

This document is provided "as-is" with no explicit or implicit guarantee or warranty as to the

accuracy of the information contained here. The author claims no responsibility, implied or

otherwise, to anyone wishing to act or follow the content of this document.

For personal and noncommercial use only.

blackblot content licensing program

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