blackdog creative brochure

We create multi-channel communications that help brands engage with their customers.

Our talented team provides design-led creative for UK and international markets from our friendly and professional creative studio.

Originally known for developing POS for retailers, Blackdog’s brand consultancy and creative services have evolved to embrace new channels and audiences. But while our expertise has expanded the company’s core values remain the same – we are forward thinking, passionate and excited by what we do.

HelloWelcome to Blackdog Creative

We generate inspirational and hardworking creative ideas that build customer loyalty and brand value. We do this by getting to the heart of a brand to understand its customers, and then find a point of difference.

At Blackdog we provide a huge range of creative communications for our clients.

Our aim is to deliver great customer experiences. That’s why every creative idea is based on research and key insights, whether the challenge is a new brand identity, realignment or seasonal promotion.

The creative process at Blackdog starts with fundamental planning to ensure that we always balance creativity with commercial reality. Understanding what motivates people and identifying market influences is an important part of our thinking.

As creating a successful brand and maintaining competitive advantage is an ongoing process, we measure results continuously. Our team conducts sector-specific research alongside competitor reviews.

Can-do...

Conceptual development and delivery of multi-channel campaigns through:

CUSTOmer jOUrney inSighT

reTAil AUdiTing

STrATegy definiTiOn

BrAnd idenTiTy, rePOSiTiOning And gUArdiAnShiP

POinT Of SAle (POS), PACKAging, PermAnenT SignAge And Online mediA

3d deSign & merChAndiSing

AdverTiSing

COPyWriTing

PhOTOgrAPhy

CommunicationsConsultancy

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You’re in good company

Blackdog works with some of the UK’s biggest brands to deliver engaging communications across multiple channels.

Our clients recognise the importance of high quality communications and by working collaboratively with them we are able to meet and surpass their expectations.

create

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Photography

At Blackdog we offer a complete and cost effective digital photography service, from pack shots to lifestyle shoots. Our attention to detail and emphasis on quality will always draw upon the best aspects of your products or services.

With a skilled, in-house team, Blackdog can complete both onsite or studio based photography. in addition to offering creative direction at shoots, we source and book locations, props, backdrops, food stylists and home economists.

Post Production To ensure every shot is meticulously examined and fine tuned to your exact requirement, we also provide comprehensive post production services. These include image re-touching, colour balancing and any other enhancements you may require.

PhotographyFull production studios can offer a complete digital photography service from pack shots to lifestyle.

Client Tesco, Christmas 2010 & 2011 campaigns

Challenge Create Point of Sale (POS) and style guide to promote the store’s largest seasonal event

Solution Conceptual creative for Christmas brand identity and guardianship

Key Benefit Strong, universally inclusive concept meant Christmas creative could be rolled out across UK and overseas stores for the first time

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Communicatio

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Advertoria

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EndorsementsMagazines • Spotify • Advocates

PRPR eventsSocial M

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Links to online audience

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In-storeNew POS • fixtures • catalogue

Brand building

Film and photoshoot

Research

Customer

ValuesVaVV lues

Blackdog’s extensive experience of creating POS for Tesco meant our Christmas 2010 creative struck the right synergy between in store look and feel, and seasonal packaging. By March 2010 our style guide was in place for design agencies and printers around the world to follow.

After successfully delivering one of the largest seasonal event campaigns in the country, Blackdog was chosen to produce Tesco’s Christmas creative again in 2011.

POS & event campaigns

“ Blackdog won the Christmas pitch by proposing a creative POS campaign which was also on brief. As campaign guardians they ensured that our largest seasonal event was delivered successfully and for the first time, the same creative was used across both UK and overseas stores.”

Wendy Crawley, Tesco Corporate Marketing

Category specific POS In-store theatre

Client Dixons Retail Group

Challenge Initiate and produce integrated marketing collateral for Dixons’ Original Equipment Manufacturer (OEM) ‘own’ brands

Solution Research, development and implementation of a holistic approach to brand development

Key Benefit Aligning marketing activity with product development, display and procurement has consolidated and optimised Dixons’ promotional spend

As part of our strategy to increase visibility of Dixons’ exclusive brands, Blackdog is developing brand toolkits for the Logik, Sandstrom, Goji, Advent and Essentials ranges. Each toolkit contains ‘on brand’ visuals and guidelines to streamline all marketing communications, visual, promotional and packaging identities. We are also providing brand consultancy services to drive the development of new editorially driven microsites and social media.

Ongoing developments include content for brochures, websites, e-shots, and style guides to align all creative work to the new brand identities.

Brand communications strategy

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PRPR eventsSocial M

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Film and photoshoot

Research

Customer

ValuesVaVV lues

“ Blackdog has a wealth of experience and knowledge when it comes to creative design and print. They always meet my expectations fully and continue to turnaround work in line with my timescales, costs and quality requirements. In addition, they are always a pleasure to deal with.”

Alison Van Veggel, Senior Marketing Manager, OEM

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A Scandinavian style weekend in Copenhagen

Stay at boutique design hotel Axel Hotel Guldesmeden; eat at Noma, voted the world’s best restaurant; shop with fashion designer Malene Birger

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In partnership with | Advent | Currys | PC World | Goji

EntertainingTop Danish chef Christoffer Hruskova, of London’s hottest new restaurant North Road, serves up party cuisine with a Scandiavian flavour

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Online contentPromotional print

Brand consultancy services

Packaging

Client Spicers, leading UK office equipment wholesaler

Challenge Design regular promotional e-shots targeting the brand’s extensive customer basee

Solution Introduction of clean standard template and regular visual elements

Key Benefit Streamlined visual language has connected serial e-shots to provide an instantly recognisable campaign feel

To reflect Spicers’ status as the biggest office products wholesaler in the UK, we introduced fresh design elements to connect their frequent and wide ranging e-shots. Despite the endless variation between product promotions our fixed visual design pillars reinforce the Spicers brand with every e-shot.

In line with the company’s rapidly growing British and European customer base, Blackdog’s online creative is also being used on Spicers’ varied direct marketing materials.

Online media

Promotional e-shot

Client Tesco Direct, Order & Collect

Challenge Promote the trial of this new online service through in store advertising and communications

Solution Customer journey assessment and multi-channel design executions

Benefits Customer engagement with trial communications led to a seamless shopping experience in non-food

To promote the trial of their new high profile Order & Collect proposition, Tesco appointed Blackdog to create an integrated in store communications strategy. First, we conducted a customer journey assessment to identify appropriate touchpoints for advertising before proposing targeted multi-media messaging.

Advertising from POS to TV screens followed, explaining how to browse and purchase in store more easily using the new service. In addition the Blackdog’s 24/7 mobile studio was used on the shop floor to create, print and install last minute POS and signage right up to store opening time.

Customer journey assessment

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Communication

Advertoria

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PRPR eventsSocial M

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Brand building

Film and photoshoot

Research

Customer

ValuesVaVV lues

“ Blackdog were integral to the successful trial of the Tesco Order

& Collect proposition in store. Their creative ability coupled

with their understanding of retail requirements meant that the

solutions delivered were both effective and realistic.”

Louise Jones, Tesco Dotcom Marketing

In store POS and merchandising

3D rendering of Order and Collect store design

Charles housefurlong Waygreat Amwellhertfordshire Sg12 9TA

Blackdog Creative

01920 466775 01920 464430 [email protected]