#blackfridayiscoming event - dorin boerescu
TRANSCRIPT
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1.290.400 tranzactii198,374,000 lei
• 245,468 – 2013• 369,453 – 2014• 346,000 – 10 nov 2015• 75,545 – nov 2014 • >450,000 - 2015 (crestere de ~30%)
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Valori medii tranzactii oct 2015
• Fashion – 180 lei (crestere fata de 160 2014)• IT&C – 680 lei (scadere fata de ~800 2014)• Ceasuri – 330 lei (relativ constant)• La nivelul retelei – 163 lei (oct 2014 – 169)• Noiembrie 2014 – 212 lei • Noiembrie 2015 (1-10) – 183 lei
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Valori comisioane generate
• Septembrie 2015 – 357.410 lei • Octombrie 2015 – 456,505 lei • Noiembrie 2014 – 841,021 lei (best month
ever)• Estimare noiembrie 2015 - > 1,000,000 lei
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Ce isi doresc afiliatii de BF? Primele 2 preferinte din 5 variante
• Pastrare comision – 52% (1-2)• Comision mai mare – 44% (1-2)• Bannere si feed-uri dedicate – 40% (1-2)
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Ce isi doresc afiliatii de BF?• Comunicarea promotiilor cu minim 2 zile inainte. • Site-uri functionale pe toata perioada BF• Reduceri reale, stocuri suficiente• Sa comunice cu afiliatii, sa aprobe si plateasca
repede comisioanele.• Sa ne trimita o lista de produse care sunt vedeta de
BF• Sa reziste traficului sa reziste traficului sa reziste
traficului
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Cum vor promova afiliatii ofertele de BF
• Continut – articole dedicate – 78%• Facebook Ads – 58%• Grupuri de facebook – 44%• AdWords – 30%• Email marketing – 30%
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Cum se pregatesc advertiserii
• Bannere dedicate – 70%• Feed-uri dedicate – 5%• Comisioane preferentiale – 30%• Bonusuri de performanta – 27% • Reduceri intre 20 si 80%
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Avantaje afiliati 2Parale• Carduri sanatate Regina Maria • Dublu pentru campioni• Plati saptamanale• Transparenta – realtime, recuperari creante• Hall of fame – recunoastere performanta • Voucher Uber de 30 lei la fiecare plata (nov si
dec 2015)
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Avantaje advertiseri 2Parale• On-boarding – 3 luni asistenta pentru start
program afiliere • Suport in optimizare si obtinere performanta• Transparenta – acces la top afiliati prin Hall of fame• Un voucher Uber de 30 lei noiembrie si
decembrie 2015.
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Spor la conversii!
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