blackmores alive! trade presenter
DESCRIPTION
Trade presenter for the launch of Alive!TRANSCRIPT
Make your sales come
Our biggest launch for 2012*Packed with B vitamins which support cellular energy. Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.
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MORE opportunities to fuel growth
• 30% of those with nutritional gaps don’t currently take a vitamin1
• Consumers are continuing to look for energy support2
• Consumers are looking for innovation to support their busy lifestyles
A powerhouse $158 million category experiencing
1. Ipsos U + A January 20112. The energy category currently is worth $70 million and growing (Source: Aztec MAT 29/07/12)3. AZTEC Combined database, MAT 29/07/12
11.2%growth3
Energiseyourmultivitamincategory
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NEW
existing customers wanting to support their daily energy with an innovative multi
new customers wanting to support daily energy and nutritional gaps in their diet
1. Energise
2. Attract*Packed with B vitamins which support cellular energy.Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.
We’ve packedinto our multi
Your customers will love this new ultra multivitaminMORE
*Packed with B vitamins which support cellular energy.Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.
Packed with B vitamins for
DAILY ENERGY*
Vibrant packaging
High dose vitamins & minerals
1000IU of Vitamin D3
5 Digestive Enzymes
Gender & age specific formulas
Antioxidants
20 fruit & vegetable powders
2012 2013OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL
IN-STORE & POS ACTIVITY
SAMPLING& OUTDOOR
PR
DIGITAL ADVERTISING
PRINT ADVERTISING
TV ADVERTISING
$5 MILLION MARKETING SUPPORT
✔ National TV campaign (including regional)
✔ 15 & 30 second ads
✔ Running in top rating TV programs
MASSIVE $5Mspend driving customers in-store
*Packed with B vitamins which support cellular energy.
Alive!
*Packed with B vitamins which support cellular energy.
Optimal shelf location½ Header cards
Item code: 27585
Jumbo packs A1 & A2 posters
POS Kit includes:2 x A1 poster4 x A2 poster2 x ½ headerItem code: 27779
Scan the QR code to see how your store
can come Alive!
Alive! in-store activity
Speak to your Blackmores sales representative today about building an amazing window or gondola end in your store
Aisle intruders
*Packed with B vitamins which support cellular energy.
MORE
Speak to your Blackmores sales representative today about building an amazing window or gondola end in your store
*Packed with B vitamins which support cellular energy.
For Pharmacy Assistants chance to win, all they have to do is answer 3 questions and tell us in 25 words or less;
MORErewards for your staff
Take a photo that expresses when you feel most Alive! Photo must include an Alive! pack or piece of POS
Upload the photo to Instagram under ‘#BlackmoresAlive!’ hashtag, for those who don’t have Instagram, they can simply email us their photo to [email protected]
Major prize: 1 x $1,000 Flight Centre Gift VoucherSecondary prizes: 10 x Polaroid Instant Cameras
Educational QuizInstagram Competition
For Terms and Conditions go to www.blackmores.com.au/terms/alive Competition runs from 1st October to 30 November 2012.
“Why you would recommend Blackmores Alive!”
50 x $50 Myer Gift Cards to be won!Speak to your Blackmores sales representative.
09/12 BMO0026/UC
Scan the QR code for more product
information
Product code 27516
Pack content 60 tablets
RRP (incl. GST) $29.95
W’sale (excl. GST) $17.02
Shipper size 15
Shrinks 3
Barcode
Product code 27518
Pack content 60 tablets
RRP (incl. GST) $29.95
W’sale (excl. GST) $17.02
Shipper size 15
Shrinks 3
Barcode
Product code 27515
Pack content 60 tablets
RRP (incl. GST) $29.95
W’sale (excl. GST) $17.02
Shipper size 15
Shrinks 3
Barcode
Product code 27520
Pack content 60 tablets
RRP (incl. GST) $29.95
W’sale (excl. GST) $17.02
Shipper size 15
Shrinks 3
Barcode
Product code 27568
Pack content 120 tablets
RRP (incl. GST) $49.95
W’sale (excl. GST) $28.38
Shipper size 15
Shrinks 3
Barcode
Product code 27567
Pack content 120 tablets
RRP (incl. GST) $49.95
W’sale (excl. GST) $28.38
Shipper size 15
Shrinks 3
Barcode
Product code 27565
Pack content 120 tablets
RRP (incl. GST) $49.95
W’sale (excl. GST) $28.38
Shipper size 15
Shrinks 3
Barcode
Product code 27566
Pack content 120 tablets
RRP (incl. GST) $49.95
W’sale (excl. GST) $28.38
Shipper size 15
Shrinks 3
Barcode
Alive! Women’s Multivitamin - 60
Alive! Men’s Multivitamin - 60
Alive! Women’s 50+ Multivitamin - 60
Alive! Men’s 50+ Multivitamin - 60
Alive! Women’s Multivitamin - 120
Alive! Men’s Multivitamin - 120
Alive! Women’s 50+ Multivitamin - 120
Alive! Men’s 50+ Multivitamin - 120
9 3 0 0 8 0 7 2 7 3 1 5 99 3 0 0 8 0 7 2 7 3 1 6 6
*Packed with B vitamins which support cellular energy.
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