blackmores alive! trade presenter

8
Make your sales come Our biggest launch for 2012 *Packed with B vitamins which support cellular energy. Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.

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Trade presenter for the launch of Alive!

TRANSCRIPT

Page 1: Blackmores Alive! Trade Presenter

Make your sales come

Our biggest launch for 2012*Packed with B vitamins which support cellular energy. Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.

Page 2: Blackmores Alive! Trade Presenter

MORE opportunities to fuel growth

• 30% of those with nutritional gaps don’t currently take a vitamin1

• Consumers are continuing to look for energy support2

• Consumers are looking for innovation to support their busy lifestyles

A powerhouse $158 million category experiencing

1. Ipsos U + A January 20112. The energy category currently is worth $70 million and growing (Source: Aztec MAT 29/07/12)3. AZTEC Combined database, MAT 29/07/12

11.2%growth3

Energiseyourmultivitamincategory

Page 3: Blackmores Alive! Trade Presenter

NEW

existing customers wanting to support their daily energy with an innovative multi

new customers wanting to support daily energy and nutritional gaps in their diet

1. Energise

2. Attract*Packed with B vitamins which support cellular energy.Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.

Page 4: Blackmores Alive! Trade Presenter

We’ve packedinto our multi

Your customers will love this new ultra multivitaminMORE

*Packed with B vitamins which support cellular energy.Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.

Packed with B vitamins for

DAILY ENERGY*

Vibrant packaging

High dose vitamins & minerals

1000IU of Vitamin D3

5 Digestive Enzymes

Gender & age specific formulas

Antioxidants

20 fruit & vegetable powders

Page 5: Blackmores Alive! Trade Presenter

2012 2013OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL

IN-STORE & POS ACTIVITY

SAMPLING& OUTDOOR

PR

DIGITAL ADVERTISING

PRINT ADVERTISING

TV ADVERTISING

$5 MILLION MARKETING SUPPORT

✔ National TV campaign (including regional)

✔ 15 & 30 second ads

✔ Running in top rating TV programs

MASSIVE $5Mspend driving customers in-store

*Packed with B vitamins which support cellular energy.

Alive!

Page 6: Blackmores Alive! Trade Presenter

*Packed with B vitamins which support cellular energy.

Optimal shelf location½ Header cards

Item code: 27585

Jumbo packs A1 & A2 posters

POS Kit includes:2 x A1 poster4 x A2 poster2 x ½ headerItem code: 27779

Scan the QR code to see how your store

can come Alive!

Alive! in-store activity

Speak to your Blackmores sales representative today about building an amazing window or gondola end in your store

Aisle intruders

*Packed with B vitamins which support cellular energy.

MORE

Page 7: Blackmores Alive! Trade Presenter

Speak to your Blackmores sales representative today about building an amazing window or gondola end in your store

*Packed with B vitamins which support cellular energy.

For Pharmacy Assistants chance to win, all they have to do is answer 3 questions and tell us in 25 words or less;

MORErewards for your staff

Take a photo that expresses when you feel most Alive! Photo must include an Alive! pack or piece of POS

Upload the photo to Instagram under ‘#BlackmoresAlive!’ hashtag, for those who don’t have Instagram, they can simply email us their photo to [email protected]

Major prize: 1 x $1,000 Flight Centre Gift VoucherSecondary prizes: 10 x Polaroid Instant Cameras

Educational QuizInstagram Competition

For Terms and Conditions go to www.blackmores.com.au/terms/alive Competition runs from 1st October to 30 November 2012.

“Why you would recommend Blackmores Alive!”

50 x $50 Myer Gift Cards to be won!Speak to your Blackmores sales representative.

09/12 BMO0026/UC

Scan the QR code for more product

information

Page 8: Blackmores Alive! Trade Presenter

Product code 27516

Pack content 60 tablets

RRP (incl. GST) $29.95

W’sale (excl. GST) $17.02

Shipper size 15

Shrinks 3

Barcode

Product code 27518

Pack content 60 tablets

RRP (incl. GST) $29.95

W’sale (excl. GST) $17.02

Shipper size 15

Shrinks 3

Barcode

Product code 27515

Pack content 60 tablets

RRP (incl. GST) $29.95

W’sale (excl. GST) $17.02

Shipper size 15

Shrinks 3

Barcode

Product code 27520

Pack content 60 tablets

RRP (incl. GST) $29.95

W’sale (excl. GST) $17.02

Shipper size 15

Shrinks 3

Barcode

Product code 27568

Pack content 120 tablets

RRP (incl. GST) $49.95

W’sale (excl. GST) $28.38

Shipper size 15

Shrinks 3

Barcode

Product code 27567

Pack content 120 tablets

RRP (incl. GST) $49.95

W’sale (excl. GST) $28.38

Shipper size 15

Shrinks 3

Barcode

Product code 27565

Pack content 120 tablets

RRP (incl. GST) $49.95

W’sale (excl. GST) $28.38

Shipper size 15

Shrinks 3

Barcode

Product code 27566

Pack content 120 tablets

RRP (incl. GST) $49.95

W’sale (excl. GST) $28.38

Shipper size 15

Shrinks 3

Barcode

Alive! Women’s Multivitamin - 60

Alive! Men’s Multivitamin - 60

Alive! Women’s 50+ Multivitamin - 60

Alive! Men’s 50+ Multivitamin - 60

Alive! Women’s Multivitamin - 120

Alive! Men’s Multivitamin - 120

Alive! Women’s 50+ Multivitamin - 120

Alive! Men’s 50+ Multivitamin - 120

9 3 0 0 8 0 7 2 7 3 1 5 99 3 0 0 8 0 7 2 7 3 1 6 6

*Packed with B vitamins which support cellular energy.