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    We are a one stop shop for impactful,

    measurable live events, and brand

    experience amplication.

    We wrote the rst internationally

    released book on Experiential

    Marketing from a UK author, and

    created the rst MA degree in

    Experiential Marketing in the UK, with

    the London Metropolitan University.

    Evaluation is our forte; we even

    developed the LROI formula formeasuring long term ROI generated by

    Live Brand Experiences.

    We have designed and implemented

    numerous world rst experiential

    marketing and ambient media

    campaigns and work with major

    brand and agency clients, such as

    MediaCom, Universal, Fiat, ING, Moet,

    TFL, T-Mobile, and ITV, among many

    more.

    Blazinstar Experiential is a creative

    team of experiential marketing experts.

    We are based in Clerkenwell, London

    and have been around for 7 years. We

    pride ourselves on our people, many of

    whom are recognised as world experts

    on experiential marketing and lecture

    regularly on the topic at universities and

    seminars.

    Our team consists of:

    Inspirational and creative leading

    edge thinkers

    Strategic planners with access to

    every imaginable space for livebrand experiences

    Account handlers and stafng

    managers with tried and tested

    implementation processes

    Graphic artists who create

    beautiful mock up illustrations that

    bring ideas to life

    Production managers, event

    curators and installation artists

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    Results:

    100,000 OTS (opportunities to see)

    24,000 general interactions

    1750 participant interactions

    (completed the experience inside the

    Relapse Rehab Centre)

    31,500 Est. WOM (Word-of-Mouth

    reach)

    21,000 OTS the photos from theRelapse live brand experience on

    Facebook (based on 1 week after)

    Surveys showed a 48% increase in

    those who correctly identied that

    the albums theme is Rehab after

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    In each market the product focusvaried, and as a result, four differentBe Good At Money 3D chalk artexecutions and a playgroundinstallation were used to communicatethe key messages across themarkets. These inclued a slide andbench installation, 3D craters, 3D icescenes, a 3D piggy bank, and a 3D pooland deckchairs.

    A dedicated micro-site and Facebookpage was set up for a competition. TheBrand Ambassadors took photographsof consumers posing on the 3D chalkart, which were later uploaded andgiven away as instant prints inreal time for a memento. A competitionsimultaneously ran, enablingconsumers to vote for their favouritepictures, and the photo with the mostvotes in each individual market placewon an iPad.

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    Results:

    To date, the campaign hasgenerated astounding results which

    include;

    5.2m OTS (opportunities to see)

    175,222 general interactions

    6,642 data capture forms

    144,313 WOM (word-Of-mouthreach)

    21,557 visits to the microsite

    12,128 unique visitors on the

    microsite

    5,553 diverted users from themicrosite to the Facebook Be GoodAt Money page

    34,310 people who went to theFacebook 3D Chalk Art sub tabs

    119,774 visits on Facebook BeGood At Money welcome page

    18, 240 competition votes

    T t th l h f A ti i i

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    To support the launch of Activisions

    new game Call of Duty: Black Ops,

    Blazinstar were tasked by Kinetic to

    conceptualise, produce and manage

    high end pop up shops in both

    Amsterdam and Antwerp for two weeks.

    A pop up shop was created to bring the

    game to life, immerse consumers in an

    environment that resembled the games

    look and feel and to give consumers

    that were less likely to opt for this type

    of game, the chance to trial.

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    There were 4 zones inside the shop

    designed to take consumers on an

    experiential journey. These zones

    consisted of The mission control

    zone a chill out zone that had a trailer

    projection, The Radioactive Zone a

    video game kiosk zone. The Ammo/

    Weapon zone a Black Ops laser gun

    area, and lastly The Base camp zone

    with a Sitting Bull picture (The game

    pack shot), themed installations and

    sitting zone.

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    The outside was equally as intriguing,

    covered with foliage, blacked out

    windows and netting.

    Brand Ambassadors who wore Black

    Ops costume in keeping with the

    theme, followed a pre-determined

    route to target the relevant audience

    and stamp their hand with a Call Of

    Duty logo, which granted the consumer

    access to the pop up shop.

    Once consumers had participated,

    The Brand Ambassadors encouraged

    members of the public to register with

    a Call of Duty Facebook group,

    complete a data capture form and

    then tag themselves. By doing this

    they were entered into a competition

    where the person who gained the most

    amount of likes for their picture won a

    copy of the game.

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    Results:

    250,000 OTS (opportunities to see)

    2,219 total number of door entrants

    3,318 total number of interactions

    202 friends on Facebook and a totalof 672 likes

    Blazinstar was responsible for

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    s s sp s

    the booking and management of

    experiential space, hired for the

    nationwide shopping mall roll-out

    amplication of the widely

    acclaimed T-Mobile Dance campaign

    developed by Saatchi & Saatchi and

    originally featuring a giant asmob at

    Londons Liverpool St station. This

    experiential marketing campaign

    enlisted T-Mobile employees,

    dancer brand ambassadors, and

    members of the general public in an

    interactive guerrilla style ash-mob

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    Results:

    304,285 OTS (opportunities to see)

    18,000 interactions

    324,000 estimated word-of-mouthreach

    400,000+ YouTube hits

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    A Social Notworking domet d d th f L d t

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    toured around three of Londons mostprestigious squares: Soho, Leicester,and Golden Square. Consumerspassing by and those on their lunchbreaks, were invited to use HP laptopswith 3s internet dongles and have theirphotos taken in a customised, branded3 Photo Booth. Participants had threephotos taken against a 3 backdropand received an instant print out alongwith instructions on how to accesstheir photos online through theSocial Notworking Facebook site.Additionally, people were able toexperience a demo of the new SkypeS2 and make free phone calls to theirfriends and family members anywherearound the world. The installationenabled consumers to interact witha range of 3 products and accesssocial networking sites that they usefrequently more easily andconveniently, such as Facebook andLinkedIn.

    Results:

    2.3m OTS (opportunities to see)

    52,850 total interactions

    51,350 magazines distributed

    11,850 water bottles distributed

    5,350 leaets/vouchers distributed

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    To raise awareness of ITVs family

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    game show The Colour of Money,

    Blazinstar Experiential designed and

    implemented an experiential campaign

    that brought to life the shows key

    message as the most stressful game

    show on TV. The experiential set

    toured UK malls and featured three

    areas: A game show stage, a stress

    test zone, and a de-stress zone.

    Contestants completed a stress

    test from a nurse in a hospital style

    section, before stepping on stage and joining the host to play a live game of

    The Colour of Money with a chance

    to win 100 cash 3 times an hour.

    Winners relaxed in the de-stress zone

    while audience members had a chance

    to apply to attend the real show.

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    This campaign was supported by

    pre-activity promotions, includingdistribution of stress test cards with

    heat sensitive buttons and static cling

    stickers resembling 100 cash notes

    featuring the host, Chris Tarrants face

    on the cash. Participants and audience

    members were data captured, and

    emailed links to an online ash game

    that replicated The Colour of Money

    experience at home and promoted

    sustained interest in the game show.

    Blazinstar Experiential conceptualizedand implemented the Britannia High

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    and implemented the Britannia HighDance Off for ITV1 in order to build

    the shows prole as one of the mosthighly anticipated and talked aboutteenage dance shows to hail from the

    UK.

    Supported by pre-activity promotionsfor maximum exposure and break-

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    for maximum exposure and breakdancers which attracted large crowds of

    the desired target audience, the DanceOff toured six town centres acrossthe UK in the Britannia High Studio

    featuring a custom built dance studioevent trailer. Blazinstar enlisted oneof Pineapple Studios professional

    choreography coaches to tour with theevent and teach the kids and youngteenagers short dance routines, which

    were uploaded to the Britannia HighBebo microsite. The winners of theDance Off from each city attended

    the Britannia High Superstar VIP

    Experience, which included a tripto London, a stay in an A-List hotel,

    tickets to Stomp, a meal at PlanetHollywood, all the while t ransported in astretch Hummer limo with a DJ and the

    Singstar Playstation game.

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    To promote the University of

    Lancashires fashion course, Blazinstar

    Experiential conceptualized, designed

    and built a mobile Stylists Closetinteractive installation, where UCLAN

    students provided fashion advice and

    fasion makovers. The Stylists Closet

    drove around and parked in town

    centres, allowing the students to hone

    their skills and invited target audience

    members to experience all the different

    facets of a fashion degree, from

    photography, styling, and hair and

    make-up. Goodie bags from local

    beauty brand sponsors and a large

    plasma screen TV with an announcer

    attracted a large participatory audience

    and expanded the opportunities to see

    the installation.

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    Results:

    80,000 OTS (opportunities to see)

    The UCLAN client was very pleased

    with the campaign, stating thatthe Stylists Closet achieved all set

    objectives and that the fashion

    students and participants found theexperience

    Blazinstar Experiential worked with

    PHD Rocket to make Green & Blacks

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    the ofcial sponsor of Art Barters

    launch event and of a four-day show at

    the trendy Rag Factory off Brick Lane in

    London. The campaign afliated Green

    & Blacks new colourful packaging with

    art by supporting the local art scene

    whilst securing media coverage

    amplifying Chocolart, a digital

    application and campaign microsite.

    By sponsoring Art Barter, an auction

    in which people may barter for artwork

    using alternatives to money, Green

    and Blacks gained exposure to

    opinion leaders, press, and members

    of the public who attended the

    much publicised event. The

    sponsorship by Green and Blacks

    showcased a 4m by 5m giant piece

    of Chocoart made by infamous

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    Results:

    2000+ guests attended Art Barter,

    comprising of press, media, and

    opinion leaders

    The event secured signicant

    international PR coverage for the

    Green & Blacks brand, as well as

    associating the gourmet chocolate

    with art and culture and leveraging

    the digital application.

    In the UK, apart from securingcoverage in most national newspa-

    pers such as The Independent and

    The Telegraph, the event was part

    of local papers such as Evening

    Standard (twice) and Time Out,

    mentioned on BBC Radio 4s Today

    Programme hosted by Evan Davies

    (The BBCs Economics Editor) and

    also featured on the BBC news.

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    TheDirectEffect3DChalk

    Experience

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    Results:

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    1.5m OTS (estimated opportunities

    to see)

    34,560 of interactions

    Average age of audience most

    interested in activity: 22 -35 years old

    Surveys showed an 81% increase

    in consumers saying Direct

    Holidays came to mind as the travel

    company they would think of whenconsidering their next holiday.

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    MediaCom approached Blazinstaron behalf of Mot and Chandon toimplement and drive a spectacular

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    p psponsorship initiative that took place atthe reworks nale for the Christmaslights switch-on in Manchester.

    Targeting a mass audience offamilies, city workers and residents ofManchester, the reworks nale wasleveraged with a stunning, visuallyimpressive feature, projecting 3Dmapped content on to the faade ofManchester Town Hall.

    Results:

    20,000 OTS (opportunities to see)

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    20,000 OTS (opportunities to see)

    *Huge Crowds of people packedinto Albert Square for the switch on

    *Videos were uploaded onto you-tube by members of the public, andpicked up by ITV news where the

    Mot and Chandon spectacle wasaired on prime time TV.

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    Tommy Hilgers Spring/Summer 2010Miami-themed collection was broughtto life by Blazinstar in the form of a highprole ambient installation at NuevosMinisterios in Madrid, Spain. Thiscampaign invited target audience

    members to relax beach style in one ofover 100 specially created andpositioned Miami deckchairs withparasols, enjoy specially designedbottles of Tommy water, and a tasteof Miamis beach culture against thebackdrop of a stunning Tommy Hilgerbillboard. The ambient installationsecured signicant consumer and pressinterest for Tommy Hilger, as well asstimulating word of mouth for the newS/S Miami collection.

    Results:

    100,000+ OTS (opportunities to

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    , ( pp

    see)

    Global rollout by local teams

    following the success of the Madrid

    launch

    1500+ active event participants

    *The campaign, vividly bringing

    Miami to Madrid, secured a story

    in the El Mundo paper, and wasregarded as such a huge success

    that Tommy Hilger Intl rolled the

    campaign out to other countries,

    including France.

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    Blazinstar Experiential, on behalfof MediaCom UK, implemented acampaign to increase awarenessand drive product trial for the

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    and drive product trial for thelaunch of T-Mobiles rst phone incollaboration with Google, the rstandroid, the G1. The campaign saw aseries of giant builds and interactivebrand experiences mark the launchof the phone throughout London,Manchester and Birmingham. Thecampaign ad creative which hadbeen developed by Saatchi & Saatchishowed Googles iconic pin markerfeatured in quintessentially britishlocations, and the experiential stayedtrue to this planting giant versions of

    the iconic Google map pin at well-known British landmarks, along with theT-Mobile graphics and the slogan, Itshere.

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    Blazinstar produced a T-Mobile pinkpassenger boat with a 7m pin builton its top deck and sailed down theThames opening up Tower Bridge,as well as erecting a second 7m pin

    from the ceiling of Westeld LondonsCentral Atrium, during its openingweek. smaller 2m pins anddemo stations were positionedalongside trained brand ambassadorswearing adscreens in regional malls, toamplify the initiatives and drive producttrial as well as footfall in-store. Thecampaign generated a fantasticreaction within T-Mobile and Googlesinternational marketing teams, andraised awareness of the pioneeringcollaboration to consumers nationwide.

    Rapp approached BlazinstarExperiential on behalf of Unicef toimplement a targeted campaign to helpraise awareness of the earthquake

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    qdisaster in Haiti, and the humanitariancrisis that had followed.

    Blazinstar Experiential set to work andnegotiated complimentary space hirein several locations across London, inaddition to guerrilla activities that weremanaged by Blazinstar Experiential.

    Hard-hitting, visually impactful,Standees (cardboard cut outs ofchildren and earthquake victims) wereplaced and photographed in and around

    Londons highest footfall locations,to give the impression that they wereactually there. The telephone numberof the Haiti appeal was highly visible onthe image as a call to action.

    Blazinstar implemented the wholecampaign at cost price, whileRapp managed to generate furthermedia amplication and awareness by

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    securing a photo story for the press.

    This ambient fundraiser, helped to raiseawareness about the crisis in Haiti andUnicefs initiative to help.

    Results:

    250,000 OTS (opportunities to see)

    *Various media channels picked upthe campaign

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    Blazinstar Experiential implemented a

    stunning global guerrilla campaign

    to promote the new BioShock 2:

    Sea of Dreams video game. Live

    Germany, France, Canada, the

    Netherlands, Spain, Italy and

    the UK. Brand ambassadors

    planted message in a bottle

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    g

    dates ran parallel at high-footfall

    beaches in eight countries around

    the world, including Australia,

    p g

    promotional items along the beach,

    which contained three limited

    edition BioShock 2 posters. The

    mysterious bottles drew a lot of

    attention and created viral hype for

    the BioShock 2 game because of its

    originality and thematic link to the game.

    This guerrilla campaign, which was

    launched at some of the most popular

    beaches in the world, was successfully

    implemented to a short deadline and

    resulted in great public acclaim.

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    Blazinstar worked on behalf of MediaCom UK to

    spaces in 17 carefully selected venues across

    across all sites were negotiated by Blazinstar for a

    campaign showcased the launch of the new Exeo

    hubs such as Heathrow Terminal 5 Commuters ex

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    hubs such as Heathrow Terminal 5. Commuters ex

    state-of-the-art features personally and were invite

    generated valuable market information via data cap

    The product placement campaign successfully ra

    generated sales leads, and elevated the product a

    making the Exeo memorable due to face-to-face inter

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    Results:

    7.35m OTS (opportunities to see)

    TFL and Kinetic WW enlisted Blazinstarto directly reach their target audiencesfor road safety campaigns, namely theowners of 50cc-125cc scooters andcycles in Central London. Brand

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    ambassadors hit areas in CentralLondon that were populated withcyclists and scooters, with the keytarget locations being bike and cyclebays.

    Flyers (in die cut shapes) were placedsecurely onto individualcycles andbikes, with photo evidence takenof each impression. The campaignswere deemed a huge success,exceeding distribution targets, andeven leading to repeat bookings.

    Second bursts included an augmentedreality aspect to the yer whichencouraged further interaction and adeeper continued engagement withthe target audience and road safetyeducation messages.

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    Results:

    33,239 yers placed on bikes and

    cycles, across 3 campaigns.

    *The campaign message provedeffective, receiving a positiveresponse from scooter and bikeowners who encountered our brandambassadors during the activity.

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    To tie in with the London & Paris fashion

    week, Blazinstar were commissioned

    by Kinetic on behalf of by G-Star to

    distribute their very own fashion

    magazine, G-Star Raw Magazine.

    Blazinstar took this one step

    further and in response strategically

    conceptualised, designed and

    implemented two ground breaking

    campaigns that were both visually

    impactful, and consumer engaging

    which resulted in reaching out to the

    heart of G-Stars fashionable audience.

    To tie in with the London & Paris fashion

    week, Blazinstar were commissionedby Kinetic on behalf of by G-Star todistribute their very own fashionmagazine, G-Star Raw Magazine.

    Blazinstar took this one step further

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    Blazinstar took this one step furtherand in response strategicallyconceptualised, designed andimplemented two ground breakingcampaigns that were both visuallyimpactful, and consumer engagingwhich resulted in reaching out to theheart of G-Stars fashionable audience.Placed in Londons trendiestlocations, a stylish, high fashion kioskwas created. Covered entirely bydenim to echo the brands image andstyle, it was this kiosk that housedthe G-Star magazine, and in addition

    became the focal point of the activity.

    The G-Star Magazine was handed outto the public by our carefully selectedpromotional models, and came witha voucher to redeem a goody bagin store. Branded water bottles werealso handed out to those who furtherengaged.

    In Paris a more eccentric approach saw

    consumers in the street stop in awe tolook at G-Star and what they had tooffer.

    Promotional models dressed instunning elaborate clothing paraded in

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    Guerrilla ParadeParis

    stunning, elaborate clothing paraded ina Guerrilla style fashion show througha designated route in the popularstreets of Paris.

    Following behind were staff handingout the magazines to the G-Star targetaudience.

    The models stopped and posed atregular intervals in the city, whichgenerated a buzz amongst the publicwho were eager to take photographsand at the same time learn what the

    campaign was about.Blazinstar surpassed G-Starsexpectations with outstandingresults, and turned a distributionexercise into an unforgettable,memorable experience.

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    Blazinstar conceptualised and

    implemented an experientialmarketing roadshow to promoteOlive Oil as a category and educateconsumers on its health benets andversatility as an ingredient.

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    The campaign was commissioned byPublicis and funded by the SpanishMinistry of Agriculture, the main aimbeing to take the four grades of oilmasses and promote it as a vital anddelicious ingredient for everydaycooking. The campaigns objectivewas also to communicate the healthbenetsof using Olive Oil cooking overother ingredients such as butter orstandard vegetable oils.

    Blazinstar designed and built a rusticstyle kitchen, which opened out with anOlive Garden exterior, complete with

    wooden seating, a country kitchen unitand trees. A team of Olive Oil BrandAmbassadors and a Chef toured theUK and France visiting 18 Locations inFrance, and an additional 17 Locationsin the UK.

    The appointed Chef would preparesimple recipes to inspire consumerson the different ways they can useOlive Oil in everyday cooking. The

    consumers were able to sit in thebranded environment, enjoy thedelicious food, and receive gifts suchas heart shaped branded stress balls,branded pencils with toppers, aswell as branded place mats, apronsand leaets. The campaign was agreat success having targeted andinuenced the key target audience, andachieved results over and above allclient expectations.

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    Results:

    320,256 OTS (opportunities to see)

    128,965 promotional items

    distributed

    17,792 consumers sampled

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    Results:

    416,250 catalogues were

    distributed

    15 OTS ( t iti t )

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    coordinated two guerrilla bus

    tourswhere branded wrappedbuses toured family events and town

    centres, enabling brand ambassadors to

    distribute an increased volume and

    further raise awareness of the new

    catalogue. The campaign was

    very well received and many people

    pro-actively approached the brand

    ambassadors themselves to request a

    copy.

    15m OTS (opportunities to see)

    65% out of a surveyed 2160

    target audience members of target

    audience participants answered

    Ikea when questioned on which

    retailer they think of when

    purchasing home furnishings a

    31% increase when compared to

    non-participants!

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    Blazinstar worked with Freud to

    launch Flowe(RED), a new inspiration

    from RED (American Express) that

    helps save lives threatened by HIV by

    offering ower deliveries on mothers

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    g

    day. All ower arrangements were

    ethically sourced and all prots went

    to helping those living in Africa with

    HIV. The event was attended by Cat

    Deeley, and supported by brand

    ambassadors engaging with consumers

    in front of a huge oral sculpture, a map of

    Africa made entirely out of roses. Theattention-grabbing activity attracted

    both pedestrians and drivers, and

    achieved some fantastic results.

    Results:

    7000+ consumer interactions

    120k OTS (opportunities to see)National press coverage

    *Freud and Flowe(Red) were veryimpressed with the quality of brandambassadors and the resultsgenerated.

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    Blazinstar Experiential worked with

    Radiator PR on pop-up shops inShoreditch, Glasgow and Manchester

    to launch Relentless Energy Shots for

    Coca-Cola.

    By providing enthusiastic energetic

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    By providing enthusiastic, energetic

    brand ambassadors who took

    participant photographs, creating and

    managing an interactive microsite, we

    achieved both engagement and data

    capture objectives.

    After the Brand Ambassadors took

    peoples photos and data in the pop-up

    shops, they gave them an energy shot

    and a wristband which directed themto the microsite voting gallery. Once

    on the site they could vote for their

    favourite photos for a chance to

    win gig tickets, and join The Order

    Relentlesss newsletter.

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    The competition was designed

    to provide a simple mechanic,

    enabling Relentless to forge long term

    relationships with the target audiences

    of young trendsetters and alternative

    lifestylers.

    Results

    4.2m O

    21,000

    shops

    3000 d

    with 12

    microsit

    PD3 created a campaign to

    communicate the irty brand

    personality of Calvin Kleins fragrance

    CKin2U, and generate a buzz amongst

    the 16-25 year old target audience. The

    key slogan What are U in 2? formed

    the basis for the irty, interactive game

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    y, g

    that Blazinstars brand ambassadors

    ran across high footfall shopping

    centres, engaging with the target

    audience in a memorable and fun

    way. The set featured the worlds

    largest plasma screen, along with a

    Nintendo Wii station, a Wi-Fi station,

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    and a giant Polaroid + SMS board.

    Models on stage dressed in the simple,

    classic Calvin Klein styles engaged the

    target audi ence and encouraged them

    to participate in this fun SMS game.

    The models took Polaroid snapshots of

    consumers, which were then mounted

    onto the board. The consumers then

    sent a text to those who they were in 2

    and, if the other person accepted, the

    match-making was successful and both

    were gifted with an iPod Nano.CKin2Us irty and edgybrand

    personality was brought to life through

    a memorable and fun experience that

    excited CKin2Us core consumer. This

    campaign encouraged consumers to

    interact with the CKin2U brand, tell their

    friends about their brand experience,

    and spread awareness of the new

    fragrance.

    To raise awareness and drive

    product trial for Adnams Spindrift beer,Blazinstar Experiential created a live

    brand experience to engage with

    male after-work drinkers. Brand

    ambassadors were cast to t within

    th b d l d t t th

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    the brands prole and to reect the

    attributes of Spindrift, itself an English,

    blonde, premium beer with a tall head,

    served in a tall glass. The Spindrift

    ambassadors visited 70 pubs within

    the South-East region to interact with

    consumers and drive the message

    that Spindrift is a premium Blonde,

    English beer Pub-goers were

    invited to sample the beer whilethey conversed with the brand

    ambassadors who asked

    research driven questions about the

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    The Brand Ambassadors then

    promoted the business packages and

    explained the benets to their target

    audience as they ate a well-deserved

    lunch. In addition to the food, several

    activities such as giant Jenga, chess

    and more, provided different layers to

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    and more, provided different layers to

    the experience and brought to life the

    brands intelligent theme which was a

    key message for the business package

    offering.

    Blazinstar selected the O2 Team

    based on intelligent, friendly and

    communicative attributes being the

    most important factors for selection.Smart, branded outts and phone

    replica costume characters were

    designed for the team to wear in line

    with the brand personality look and feel.

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    Results:

    Over 3000 leads obtained perpicnic

    180,000 (Opportunities to see)

    2800 Participants

    O2 was positioned as caring abouttheir business customers and their

    needs.

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