blend data with ease: event technology for the api economy
TRANSCRIPT
BlendDatawithEase:EventTechnologyfortheAPIEconomy
#ETL16#eventtech
AllieMagyarCEO,Hubb
@alliemagyar
@hubbdotme
EventManager=EventArchitect
Beingbusydoesnotalwaysmeanrealwork.Theobjectofallworkisproductionoraccomplishmentandtheremustbeforethought,system,planning,intelligence,andhonestpurpose. ~THOMASA.EDISON
Inspire
Innovate
Visibility&Transparency
Communication
Celebration
MeetingPlanningisthe5thMostStressfulJobAccordingtoUSATodayin2016
WhatisanAPI?
ApplicationProgramInterface(API)isasetofroutines,protocols,andtoolsforbuildingsoftwareapplications.An API specifieshowsoftwarecomponentsshouldinteract.
TheAPIEconomyforEvents
SalesforceStory
BuildtheAPIEconomyinYourOrganization
In-house SystemsIntegrators
EventTechTribe
TheJourneytoConnectedInformation
StrategicPlanGoals&Objectives
Toolsets
R&Rs
• HowcoulddatatransformtheROIonyourevents?
• Whatinformationwouldhelpyoubeagileandpivottocreatethemostinformeddecisionsinplanning?
• Extendoutofyourowngroup/organization
Goals&Objectives
• Defineyourcurrenteventtechnologylandscape• Identifyanygapsormissingareas• Extendoutofyourowngroup/organization
EventTechnologyToolsets
• Whoownswhatinformation&howshoulditflow?
• Whoreportsonwhatinformation&atwhatfrequency?
• Whichwaysdoesthedataflow?
EventTechnologyRoles&Responsibilities
TheJourneytoConnectedInformation
StrategicPlanGoals&Objectives
Toolsets
R&Rs
BroadlyShareYourPlan
• ConnectedSystems• RelevantDataSharingacross
businessunits• SingleSourceofReporting&
AnalyticsforEventROI
Pre-Event
• Marketrelevantcontenttoourtargetaudience
• Createbettercontent
• Reportingconsistencyacrossgroupsformeasurement
Onsite
• Customizeexperiencestoattendees
• Measuresatisfactionrealtimetoadjustcourse
Post-Event• FasterMovementthroughthesalespipeline
• Tailoredexperiences&invitationsforfutureengagement
• Bettertargetedmarketing
• Higheroverallsatisfactionresults
• Metrics,trendsandROIvaluation
BigPicture:APIEconomyGoalsEnableMeasurableActions&Learnings
FromData
• CreaterelevantexperiencesandcontentSeamlessexperienceforattendeesacrossplatforms
CurrentTechnologyLandscape
FutureTechnologyLandscape
FinalTechnologyLandscape
TheJourneytoConnectedInformation
StrategicPlanGoals&Objectives
Toolsets
R&Rs
ChooseYourEventTechPartnersBroadlyShare
YourPlan
IntegrationChecklist
ü Aretheyupforanewwayofworking&fit
yourno‘fingerpointing’culture
ü Believeinthepowerofdataandarebuiltfor
theAPIeconomy
ü Therighttechtosupporttheneed
ü Fitintothetimeline/projectplanfor
integration
KnowyourAPIs• RESTvsSOAP • PushvsPull
DataTransfer&Security• Securityofdataatrest&in
motion
• HTTPSprotocols&Encryption
• HostingSolution
PerformanceStability&Speed• CacheSolution
• Georedundancy/Backups
ScorecardScorecard• Referencesfrompreviousclients
• SandboxTrials
BuildtheAPIEconomyinYourOrganization
EventTechTribe(best-in-breedsolutions)
In-house SystemsIntegrators
SystemsIntegrators
• DataIntegrity
• TimeSavings
• ManageUpdatestoAPI
• CostSavings
BuildtheAPIEconomyinYourOrganisation
In-house EventTechTribeSystemsIntegrators
EventTechTribeBuiltfortheAPIeconomy
TheJourneytoConnectedInformation
StrategicPlanGoals&Objectives
Toolsets
R&Rs
Innovate
BroadlyShareYourPlan
ChooseYourEventTechPartners
InteractiveDigitalExperiences
BOT
ConnectedAnalytics/Reporting
MachineLearning/AI
KeyTakeaways1. Puttogetherastrategicplantoenvisionyourperfect
endresultwithaclearpathtogetthere.
2. Decidethebestfitforyourcompanytogettheintegrationworkdone(inhouse,systemsintegrator,bestinbreedsuppliersbuiltfortheAPIeconomy).
3. Knowwhichtoolsyou'lluseforwhatpurposeandmakesureyourvendorteamis100%clearontheR&Rs.
4. Startsmallandcontinuetoinnovate!
