BLEND HEADQUARTERSPrins Hendrikkade 142

1011 AT Amsterdam, NLt +31 (0)20 751 27 30f +31 (0)20 751 27 31

BLEND NYC, USA 103 Broadway, Ground Floor

11211 Brooklyn, NY, USA t +1 347 589 9284

POST ADDRESSPostbus 59680

1040 LD Amsterdam, NL

MEDIAKIT !"#"

Started in 2004, BLEND quickly established itself as the market leader in the Dutch alternative lifestyle media. The magazine’s points of reference are fashion, music, art, culture, media and people. The mission of BLEND is to create a platform for creative talent, while inspiring young professionals who work in the creative industry. This highly critical target group, known to be very di!cult to communicate with, is getting more and more important for brands aiming to get or consolidate an authentic, strong image.

BLEND publishes 2 print titles; the BLEND Paper, distributed in the Benelux with a circulation of 40.000 copies and BLEND Magazine, distributed worldwide with a circulation of 50.000 copies.

The magazine is aiming at the young creative professional. It’s the magazine that you don’t throw away but look back at every now and then, realizing the talent you read about 3 years ago turned out to be a very big name.

BLEND chose for a paper to make the magazine more accessible. It’s relatively low price (2,50 Euro) made it possible to raise the circulation in order to create a bigger reach within the ever growing group of young creatives.

In this online era it’s essential to consider the internet as an extended tool instead of a competitor. BLEND.nl therefore will be an extension of the BLEND Paper & Magazine.

BLEND created the New Talent Night in collaboration with Streetlab, a platform for young creatives. This is a bi-monthly event where young talented creatives can speed date with established masters in the creative industry.

BLEND regularly creates and produces brand activations for aspiring brands.

owns a MacBookis having a relationship/ is datingis downloading illegallyis all up in the clubbuys Marc by Marc Jacobsis studying and orientating on working lifevisits Amsterdam Fashion Weekloves authentic products and strong brandslikes fashion, music, art, culture, media, people

owns a Macbook PROis dating/ living together with his or her partner

is downloading from iTunesis all up in the restaurants

buys Marc Jacobsis working

visits Paris Fashion Weekloves authentic products and strong brands

likes fashion, music, art, culture, media, people

18-28 state of mindmale/female ratio: 40/60studying or just started working in the creative industry

25-35 state of mindmale/female ratio: 40/60

working creatives

PHOTOGRAPHY

TEXT

DESIGN

MUSIC

FASHION

ART/CULTURE

COMMERCIALCONTENT

fresh, young, edgy and colourful

on point but not too bulky texts

sophisticated lay out that looks a bit younger due to an extra layer of design (E.g. illustrations)tomorrow’s big names combined with young established credible artistsoverall fashion feeling: somewhere in between sophisticated street fashion and entrance level high fashionyoung artists, new developments in art (e.g. digital art, street art)

unique and credible advertorials that fit into the strategic visionof the Paper

technical, sophisticated, sexy with a high fashion feel

in-depth, extended interviews

sophisticated lay out

established artists are covered in a non-traditional way

high fashion and couture, combined with topline street fashion

in-depth features on established, ‘traditional’ modern artists (e.g. installation art)

unique and credible advertorials that fit into the strategic vision of the Magazine

SOME KEY ELEMENTS

READERS PROFILE

The magazine is aiming at the young creative professional. It’s the magazine that you don’t throw away but look back at every now and then, realizing the talent you read about 3 years ago turned out to be a very big name.

BLEND Magazine is a quarterly, printed on 300 pages. The Magazine is 230 " 330 mm, uses di#erent types of paper and is distributed worldwide (with a strong Benelux focus) in a circulation of 50.000 copies.

BLEND chose for a paper to make the magazine more accessible. It’s relatively low price (2,50 Euro) made it possible to raise the circulation in order to create a bigger reach within the ever growing group of young creatives.

The BLEND Paper has a bi-monthly frequence, is printed on 80 pages A3 paper, with a circulation of 40.000 copies. The Paper is distributed in the Benelux.

BLEND BRAND VALUES

INSPIRINGASPIRING

ON POINT

INNOVATIVE

OUTSPOKEN

HUMOROUSSEX(Y)

UNIQUE

LEADINGIN-DEPTHCONNECTING

Since connecting is one of BLEND’s brand values and creating a platform is in the mission, BLEND created the New Talent Night in collaboration with Streetlab, a platform for young creatives. This is a bi-monthly event where young talented creatives can speed date with established masters in the creative industry, such as Erwin Olaf (photographer), Erik Kessels (founder of KesselsKramer) and Daryl van Wouw (fashion designer). Great things can happen after joining the New Talent Night. Take Mylou Oord, a young photographer who got her own exposition at the reknown FOAM Photography Museum after talking to it’s curator during the event.

POSITIONINGBLEND is a credible and niche magazine that focusses on the good things in life in the areas of fashion, music, art, culture, media and people. BLEND aims on the Benelux and international market.

But what cards is BLEND Magazine bringing to the international table?The magazine is about the right mix between upcoming and established things and people. BLEND defines this as ‘upperground’. The BLEND pillars fashion, music, art, culture, media and people ensure a diversity in content. This di#erentiates BLEND from most niche and credible magazines on the international market, who tend to focus on fashion only.

Apart from that, BLEND aims to be the voice of the Dutch influence in the global creative industry (think of people like Viktor & Rolf, Rem Koolhaas, Inez van Lamsweerde & Vinoodh Matadin). Openly claiming the Dutch heritage, BLEND is about spotting the next Viktor, Rolf & Rem Koolhaas, both by the magazine itself as the established creatives.

In April 2010 the new BLEND.nl will be launched. In this online era it’s essential to consider the internet as an extended tool instead of a competitor. Therefore BLEND.nl will be an extension of the BLEND Paper & Magazine. The site contains two columns. One for a regular blog, the other for content that links directly to the magazine (E.g. backstage films at shoots and other video content linked to magazine content). Starting April 2010, the site will entirely be in English. BLEND.nl has great bannering positions. For rates and info, please check the ratecard.

DISTRIBUTION

copies distribution sales points

Paper 40.000 Benelux 5.618 points, AKO, Bruna Magazine 50.000 Global Pineapple Media BLEND distributors network

BLEND Magazine is distributed worldwide, through our own network & a selected list of quality stores.

DID PEOPLE STOP PAINTING WHEN THE ERA OF PHOTOGRAPHY STARTED?

THE ANSWER IS NO. IT ONLY MADE PAINTINGS MORE

INTERESTING AND VALUABLE.

PRINT MEDIA X ONLINE MEDIAWe’re living in an interesting time. The development of online media changed the whole media landscape. Some people even think that print media is outdated.

BLEND disagrees on that. Compare it to the following question:

Harsh economic times can also be very interesting. Brands keep an eye at their expenses more carefully and look for creative solutions for their marketing. BLEND regularly creates and produces brand activations for aspiring brands, like:

BLEND is renown for its unique and di#erent way of producing advertorials. Here are some examples of our activations: