blended search
TRANSCRIPT
BlendedSearch,
Baby!
I want hyper
information
Clicks equal
money(dontcha know?)
but my patience is precious
And If I won’t click for Google…
…why would I click for
you?
I like my Search as I like my coffee:
Freshly BlendedWith some sugar
And maybe a biccie
It’s the same thing with Google:
Thanks for the pic, SEOmoz
gimme gimme gimme IntegratedSearch
Verticals
“Only 19% of search engines users report that they have not clicked a news, image, or video search result within the blended search results. This compares to 35% who have not used vertical search”,Thanks iProspect for your 2002 – 2008 search surveys!
When is she hottest?
In Photos?
In Books? (yah, right)In Videos (probably)
In News?
I dunno, I dunno….
and come to think of it, Google…
Digg’s kinda got the idea, but not quite…
Just deliver all of ‘em and I’ll click the result at the top?
Highly ranked digital assets = brand equity
Oi! SEOs…Optimise your clients’ digital assets - take an inventory
Implement keyword optimisation process and promotion to relevant channels
Alternative text for images
Descriptions for audio and video files
Precise widget titles
Flash works! Check all your tags
videos, images, podcasts, news releases, blogs, RSS feeds – syndicate!
You stand to gain: Multimedia indexingIncreased PageRank – traffic – popularityA wider audience whose original intent may not have lead them to you…Increased links backBrand visibility
make me a mashup…
….and I might make it my home page
Mashup = web app that combines data from more than one source into a single integrated tool
DigitalAssetOptimisation
Dynamise your web environment
With
And