#blending4ag social reporting workshop
TRANSCRIPT
SOCIAL REPORTING WORKSHOPDr. Tara Wilkinson-McClean
#blending4ag
OBJECTIVES
• Raise awareness on the event
• Engage on-site participants
• Reach out to a wider audience remotely
• Personal Branding
• Understanding the Audience
• Generating News
• Reporting Tools - Wordpress, Facebook, Twitter, Instagram, Periscope, Flickr, Slide Share, Hootsuite
ACTIVITYCase Study - #cpaf15 + #cwa2016
PERSONAL BRANDINGCredibility + Reputation Management
SHARE YOUR STORY
• Who are you?
• What do you do?
• What makes you different?
ONLINE ASSET PROFILE PHOTO
• Clearly in focus
• You should be the only person
• Clothing
• Posture
• Consistent
ONLINE ASSETCOVER PHOTO
• Appropriately Sized
• Relevant
• Consistent
ACTIVITYCreate cover options with pizap
ONLINE ASSETBIO
• Introduce Yourself
• Education and Credentials
• Notable Achievements
• Closing Statements - Current/upcoming projects
ACTIVITY
• Micro Bio - 160 characters
• Short Bio - 250 characters
• Long Bio - 500 - 1000 characters
BUILDING + ENGAGING AUDIENCE
UNDERSTANDING AUDIENCE
• Demographic - Age, sex, income, education
• Psychographic - Personality, values, opinions, attitudes, interests, and lifestyles
ACTIVITYCreate audience profile
AUDIENCE BUILDING• Add images
• Include SM links
• Ask questions
• Use hashtags
• Add social sharing buttons
GENERATING CONTENTBefore, During, After
GREAT CONTENT
• People love stories
• Ask questions
• Add images + video
PHOTOGRAPHY TIPS
• Take action shots
• Focused, well lit subject
• Consider aspect ratio of platform
• Brand photos
VIDEO TIPS
• Be interesting
• Consider length
• Take steady footage
• Clear audio
BLOGGING
Make it appealing
Add categories + tags
Use Interesting Titles
Add a Teaser
Use a conversational tone
Include relevant images
Engage by asking questions
5 P’s of Blogging
• Plan
• Pen
• Publish
• Promote
• Participate
ACTIVITYCreate wordpress account
FACEBOOKwww.facebook.com
TIPS• Update profile
• Relevant cover image
• Add relevant. tagged photos to increase traffic
• Check in but consider privacy issues
• Select audience
ACTIVITYReporting via Facebook
TWITTERwww.twitter.com
TIPS• Retweet to further promote posts
• @mention to generate conversation
• Follow industry professionals to build reputation
• Use hashtags to make information searchable
• Add media for visual interest
• Use night mode if needed
ACTIVITYReporting via Twitter
INSTAGRAMApp store or google play store
TIPS• Update profile
• Follow industry professionals
• Post action photos/video
• Use layout for photo stories
• Tag People
• Add location
• Share to other platforms
• Post Instagram stories to timeline
ACTIVITYInstagram Simulation
PERISCOPEApp store or google play store
PERISCOPE
• Live streaming platform
• Post to Twitter et al
• Use interesting titles
ACTIVITYBroadcast interview via Periscope
• Update profile
• Sort images to album
• Join groups to increase traffic
• Use hashtags to easy access
ACTIVITYCreate Flickr account
SLIDE SHARE
ACTIVITYCreate slide share account
SOCIAL MEDIA MANAGEMENT
HOOTSUITEwww.hootsuite.com
HOOTSUITE
• Manage Social Profiles
• Schedule Posts
• Social Analytics
• Multiple Users
ACTIVITYCreate hootsuite account
REMINDERS
• Fully charge devices
• Get any wifi passwords
• Always use hashtag