Presented by

Jenny Colon, Kristina Shadadi, Rudy De La Torre & Juan Giron

Jenny Colon, Marketing Manager

Kristina Shadadi, Manufacturing Director

Rudy De La Torre, Sales Manager

Juan Giron, National Online Sales Representative

Business Card

Meeting Agenda

1. Introduction

2. Product description

3. Customer Benefit Plan / FABs

4. Provide Comparison Analysis

5. Provide Marketing and Sales Plan

6. Address any questions and inquires

Customer Profile & Planning

• Name: BlendTec

• Address: 1206 S. 1680 W., Orem, UT 84058

• Regional Office: Van Nuys, CA

• Type of Business: Manufacturer of commercial and consumer grade small

kitchen appliances

• Name of Buyer: Amazon - Mitch Sebolsky

• Type of Retailer: Online Super Store

• Buyer’s Personality Type: Intelligent, business oriented, extremely detail

oriented

• Buyer’s Important Purchasing Needs: Buyer needs products that appeal to

large demographic of consumers

Our Customers

Who’s buying?

Primary: 25-45 year old single and married individuals

Secondary: 35-65 year old mothers and grandmothers

Description: Individuals focused on making impenetrable

and durable healthy conscious decisions by juicing daily

maintaining balanced diets and for themselves and their

families’

Income: All levels, Middle Class – Upper Class

•Powerful, Versatile, Easy to Clean

•Commercial Quality

•Blend Cycles

•Packed with Power

•Multi-Tasking

•Virtually Pays for Itself

Features, Benefits & Advantages

Jamba Juice 16oz fresh juice, $6.09

Whole Foods Market 32oz fresh juice, $14

If you were to drink a 32oz juice every day, you would

pay for your Blendtec in 28 to 30 days!

Features, Benefits & Advantages

Video Presentation

https://www.youtube.com/watch?v=OHqCN29CvKE

Competitive Analysis

Ninja

$259.00

1500 watts

72 ounce container

10% Restocking Fee

Warranty: None

No presets or timers

Not user friendly

Cost: $399.00-$649.00

1440 watts

60 ounce container

15% Restocking Fee

Warranty: 5-7 yrs

Addt’l 3 yr - $120

No presets or timers

User Friendly

$349.00

1560 watts

90 ounce container

Restocking Fee: None

Warranty: 8 yrs

Presets: Yes

Most User Friendly

Vitamix

Marketing Strategy

1. Con’t Online Video Marketing

> Direct Feed Back to Amazon

2. Launch Youtube Advertisements

> Direct Feed Back to Amazon

3. Direct Product Sales Building Initiative

> National Online Sales Representative, Juan Giron

4. Mid Trial Run Sales Evaluation

Proposition to Buyer

• 90 Day Trial

• 1,000 Units

• Pay Return Postage

$195 per blender for the first 1,000 units

$175 for orders greater than 1,001

Suggested Pricing:

Retail Price

$449.99

List Price (recommended)

$349.99

Suggested Unit Order

Potential Profit Margins:

Suggested Retail Price

$449.99 (from 230% to 257% return)

List Price (recommended)

$349.99 (from 179% to 199% return)

UnitsPurchased

Cost ProjectedSales

Profit $$$ Benefit for Consumer

1,000 195,000 449,990 254,990 Great Price

1,001 175,175 349,990 174,815 Great Value

Q & A