bleu. merchandising plan
DESCRIPTION
Merchandising: Concept To Consumer. Spring 2014.TRANSCRIPT
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BY: ALLI WAYNE
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TABLE OF CONTENTS Mission Statement…………..…………...3 What is Bleu.?.........................................4-5 Who is Bleu.? .........................................6-7 Where is Bleu.? ......................................8 Customer Profile.....................................9-10 Product Line............................................11-14 Cost Sheets.............................................15-17 Invoice.....................................................18 Retail Shop..............................................19-23 Marketing................................................24-25
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MISSION STATEMENT
Bleu. promises to provide and create clothing to express
individuality and bring out the uniqueness in you.
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WHAT IS BLEU.?
At our roots, Bleu. is a lifestyle-clothing brand that was created and designed to
be worn by the everyday young man.
Drawing inspiration from not the runway, but from the streets, shows that we value
personal style and the unique fashion decisions that the everyday young man
makes.
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WHAT IS BLEU.?
Whether he is dressed formally, casually, or somewhere in-between, we believe that there
is always room for individuality.
Our customer loves fashion, physical activity, animals, music, movies, exploring, traveling,
learning, spending time with family and friends, and enjoying everything that life
throws at them.
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WHO IS BLEU.?
American born designer and owner of Bleu., Alli Wayne, is a recent graduate of Columbia College Chicago. There,
she studied Fashion Business and Marketing.
Alli has an exciting history of experience in the fashion industry and has loved fashion since before she can
remember.
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WHO IS BLEU.? Having studied fashion for many years, Alli is a talent to be reckoned
with and truly understands how to
create unique, fashionable, and well-made clothing for the
young professional male who enjoys adventure
and excitement.
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WHERE IS BLEU.? Located in the heart of New
York City, Bleu. offers fashionable and affordable
clothing to stand out in such a large, diverse, and stylish city.
Retail Location:
430 Broome Street New York, NY 10013
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CUSTOMER PROFILE
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CUSTOMER PROFILE
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PRODUCT LINE Category: Menswear Age: 18-25 Season: Fall / Winter 2015 Price Range: $45- $136 Fabrics:Cotton, Jersey Knit, Denim, Wool Trimmings: Mesh, Zippers Colors: Light Grey, Burnt Orange, Raspberry, Navy Blue, Charcoal Grey, Black
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PRODUCT LINE
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PRODUCT LINE
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PRODUCT LINE
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COST SHEET
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COST SHEET
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COST SHEET
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INVOICE
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RETAIL SHOP Introductory Floor Plan
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RETAIL SHOP Maintenance Floor Plan
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RETAIL SHOP Close- Out Floor Plan
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RETAIL SHOP Fixtures
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RETAIL SHOP Fixtures
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MARKETING
Water bottles with the Bleu. logo will be passed out at store front before store
opening in exchange for consumer email
address.
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MARKETING
Stickers with the Bleu. logo will be passed out and
posted around NYC for no charge/
nothing in return.
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My hope for Bleu. is that it will be loved and known for it’s quality, style, and authenticity
for years to come.
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THANK YOU