Securing long-term perspective by disrupting in-house innovation.

CORPORATE GARAGE BLINKLANE!

Garage? !  Corporates have what it takes to

innovate products and services, yet often remain stuck in incremental updates.

!  With the Corporate Garage solution, Blinklane sets the stage for those that want to go beyond small improvements.

!  We make sure corporates organize themselves to profoundly innovate their products and service offering by learning from high-tech entrepreneurs.

IS THE BLINKLANE CORPORATE GARAGE RELEVANT?

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Optimization In their pursuit of low risk profits, large organizations are permanently looking for new ways to incrementally optimize existing products and services. Rigid structures

The consequence is that organizational structures become more rigid and tight, making it hard for employees to explore value-creation opportunities that are off the beaten path.

Low adaptability In an ever faster changing external environment, this corporate rigidity leads to forgone opportunities and growing threats from competitors and new business models.

No Exploration Evidently, breaking this pattern requires experimentation and exploration. However, uncertainty of outcomes drives larger organizations towards the safe routines that offer short-term consolation.

Only exploitation As often in the face of change and adversity, people resort to doing what they are best at. This gives short term peace of mind, while the root causes of the issues remain unresolved.

The Corporate Garage helps corporates to break with the vicious circle of incremental product and service improvement.

DOES THE BLINKLANE CORPORATE GARAGE WORK?

BlinkLane Corporate Garage is a program that tackles a product or service innovation challenge by applying principles and insights from high-tech entrepreneurship.

Key start-up insights 1.  A focus on doing is better than one

on planning.

2.  Investors are looking for validation of ideas, not future promises.

3.  Opportunities are outside the

building, where your stakeholders are.

Corporates have what it takes to deliver cutting edge product and service innovation: talented people, financial resources, infrastructure, brand awareness. The methods to innovate like start-ups are teachable. The core principle is to explore new opportunities while building on existing corporate strengths.

Why it works

Start: preparation BlinkLane prepares your organization for an intense exercise. Together, we scope the challenges, make a selection of the adequate tools and techniques, and help to bring together the right team.

1.  Setting the scene

!  Corporate Garage explained !  Start-up tools and techniques initiation !  Familiarizing with scope & challenges

2. Validation and pivot

!  Validation methods and tools initiation !  Short cycled validation of ideas !  New insights and pivoting

Finish: presentation Explaining validated business cases to the investment board !

3. Prototyping

!  Prototyping methods and tools initiation !  Learning what (not) to test !  Testing working products and services

4. Building a business case

!  Building a case with what we know !  Financing experiments with limited resources !  Factually presenting business cases

DOES THE BLINKLANE CORPORATE GARAGE WORK?

Teamwork

IS THE RESULT OF THE BLINKLANE CORPORATE GARAGE?

The challenge of traditional business plans A business plan often appears as a catalogue of product and service promises based on implicit assumptions, littered

with misleadingly exact numbers with regards to market share and ROI. Considering that innovation is a leap in

the unknown by definition, this predictive approach often leads to deep disappointments on both the investment and executive sides.

BlinkLane Corporate garage delivers validated business cases that focus on factually stating the results of implementing ideas in the real world, allowing an investment

board to make a solid go no-go decision.

Validated Business Case?

An overview of tested, and yet to be tested

assumptions

Conclusions of customer interaction with a

prototype

Maximum downside of the investment decision

Priorities with regards to future validation

IS THE DEAL WITH BLINKLANE?

Skin in the game The above phrase was coined by investor Warren Buffett referring to a situation in which high-ranking insiders use their own money to buy stock in the company they are running. Therefore, they will personally experience the consequences of their policy, both positive and negative. Similarly, BlinkLane aims to maximally align its interests with that of its clients.

Long-term commitment Bringing product and service innovation efforts to fruition is not a matter of weeks. Therefore, “revolving door consultancy” does not do the trick. BlinkLane remains involved throughout the investment life cycle, in order to maximize the capabilities the organization needs to survive the new normal.

Examples !  Advisory rates with multipliers based on Corporate Garage performance indicators !  Vested advisory rates over the product or service innovation life cycle

BlinkLane aims to build partnerships instead of doing transactions. Such partnerships are based on two core principles.

SPACES Zuidas, Barbara Strozzilaan 101 | 1083 HN Amsterdam

T +31(0) 20 4080860 | info@blinklane.com | www.blinklane.com

About us

!BlinkLane Consulting is an advisory firm that was founded in 2007. It has its origin in IT management, focusing on improving the value of IT. In our life span, we have evolved together with our clients. We continuously innovate our services to keep delivering the value to our clients to deal with today’s challenges. Our focus is on the following 4 themes: • Business Model Innovation • Business Agility • Business & IT Fusion • Strategic Sourcing Our purpose: ‘To succeed beyond ambition’. Our mission: As a leading firm on business model innovation and technology management, we strive to have a significant and meaningful impact on the organizations we work with. We are committed to: • Introducing creativity and thought leadership • Establishing expert communities and valuable relationships • Inspiring, engaging and developing exceptional people

• Succeeding together with passion and trust