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TRANSCRIPT
Reason 2 BelieveCustomization and Uniqueness of the Design
Customer’s benefitSelf-actualization and self-expression of
the collection
BRIEF RECAP
Customer’s barrierThe customers do not want to waste
time and money so they are easy to
compromise with the copycat uniform
OBJECTIVEChange the perception of target audience to RESPECT THE CUSTOMIZATION R2B OF GAU
UNIFORM TO MAKE IT A GREAT EQUITY
TARGET AUDIENCESLet’s talk about
CONSUMER JOURNEYWhen making a uniform for a collection
IDEA DESIGN PRODUCE
The Most important and time-consuming
procedure
WHY YOU SHOULDN’T USE AVAILABLE SAMPLE?
BECAUSE I WANT OURS TO BE UNIQUE, JUST FOR US
WHY?
I WANT IT TO BE ABLE TO EXPRESS OUR TRUESELF, WHICH ONLY ME KNOW WHAT
SECRET IT HOLDSC
BECAUSE I LIKE THE BELOGINGNESS, SOMETHING THAT ONLY ME CAN HAVE
I WANT TO SPECIALIZE MYSELF FROM THE OTHERS, TO TREASURE
MY SECRET
WHY?WHY?
PASSIONATE SECRET
BIG IDEA
COMMUNICATION MESSAGE
TREASURE YOUR SECRET, ENHANCE YOUR COLOR
ACTIVITIES
AWAKEN “EVERY SECRET IS
BEAUTIFUL!”
INSPIRE“THIS IS MY SECRET!”
ACTION“TREASURE YOUR
SECRET”