blockchain - how it will disrupt the loyalty & travel business !

BLOCKCHAIN:How it will disrupt the Loyalty & Travel Business

Javed Akhtar

[email protected]

RewardPort

Nov 30th, 2017E.T.B.S.

• Leading customer engagement & loyalty company.

• 2500+ program executed for over 600+ corporates in last 5 years.

• Offices in India, UAE & UK.

• Over 25 products in the loyalty & engagement system.

• India’s leading leisure travel services company.

• India’s largest online marketplace for activities & experiences.

• 80,000+ bookable activities in 900+ cities in 180 countries.

• Offices in India, UAE & UK.

• A training & research platform for blockchainand cryptocurrency.

Our Products & Services

Technologies that will disrupt business in 2018• Artificial Intelligence

Artificial Intelligence

SIRI Google Voice Assistant

Movie Recommendations Shopping Recommendations Facial Recognition

Chat Bots


• Internet of Things (IOT)

Internet of Things



• Digital Identity




• Blockchain

Convergence




•Blockchain

Disruption &

Change

Blockchain

Blockchain

How it will change

Anyone can copy it, develop it and innovate

on top of it to help solve more problems.

Disruption: Role of middle man / platform will get reduced & dumped

OTA / AIRBNB / Hotels.com Inventory(Air | Hotel)

Location | Payment | Availability

Customer - Digital ID (Apple / Google / Facebook)

Desire to book | Payment

Customer Digital ID (Apple / Google / Facebook)Digital Currency & Blockchain

Post Blockchain

Inventory(Air | Hotel)

Location | Payment | Availability

Blockchain & Travel Industry

Applications in Travel Industry

Blockchain & Travel Industry

Blockchain & Loyalty Industry

$48BnPoints & Air miles unredeemed(Martiz)

46% Loyalty program members would want to earn points on everyday spending (Colloquy)

92% Business travelers would get attracted to ease of redemption (Collinson Latitude)

61% Travelers look for loyalty programs with a broad spectrum of rewards (Collinson Latitude)

71% Travelers agree that Value of Loyalty Program decreases due to limited range of rewards (Collinson Latitude)

42%Travelers believe loyalty programs offering only core inventory are out dated. (Collinson Latitude)

68%Millennials will remain loyal to a program offering them the most rewards (Internet Marketing)

41%Joined Travel Loyalty program for ease of use (Internet Marketing)

$1.98BnValue of the Global Loyalty Management Market in 2016

$7.3BnExpected value by the end of 2022 growing at CAGR of 22%

$117BnWorth of rewards issued globally every year

Issues with Current Loyalty Programs


Solutions for the Loyalty Programs


Use Case #1- the Elements Blockchain solution

Buys from the webstie

Earns Points in Elements

Use Points on Redemption platform

Use Points on the Same Website

Campaign using Single Currency for Loyalty & Rewards


Use Case #2- The Elements Blockchain solution

Global reward platform with single currency

Customer earns single currency points from different loylaty programs

Points can be redeemed for various rewards from the platform

Sell at Exchange


Conclusions

• Lot of Potential beyond Crypto Currency

• Some Hype too (maybe another 3-5 yrs to maturity)

• It will disrupt the B to B engagement models

• The industries that will definitely need / use the blockchain• Retail / E-commerce

• Bank

• Manufacturing

• Health Care

• Government

• And others will follow

• Blockchain is at a stage similar to what internet was in 1993 - What to do with it!

• Time to start is NOW!

To get this presentation in your inbox give a miss call on 8824 222 992

Thank you

• To get this presentation in your inbox or to have a one on one discussion give a miss call on 8824 222 992

• Follow me on LinkedInwww.linkedin.com/in/javedakhtar