Blog Appeal Using the Blogosphere to Your Advantage

In the world of advertising one must adapt or die. In other words, to

be successful in this business a company must take into account the new

day in age audience they that are trying to sell to. When times change,

people change, and advertisers must adapt to their viewers and how they

receive messages from the media.

With the creation of the internet, became the big bang of social

media networking and blogging. In the past, advertisers shot out their

messages through the familiar ways of television and newspapers without

customers input. Now with institution of social media and the blogosphere,

customers can relay messages back to companies to create conversations

about a certain company. It’s getting the companies to listen to their

customers is the tricky part.

While branding myself as my own personal CEO of my brand, I first

had to look at what messages I am trying to convey to the world and how I

could use blogs and social media to help transmit my own messages. In the

current state of my life I am a college student looking for an advertising or

sales job when I graduate. Therefore, while I am on my social media and

blogging sites, I network with people in these fields to get a sense of where

I could possibly end up after I graduate. The neat thing is, (if I’m lucky)

professionals actually respond. I am constantly spreading the word about

what personally interest me and how I hope to relate that to my future

employers and careers. If companies put out information to their

companies on their websites, blogs, or social media accounts I guarantee

they will get valuable customer feedback.

When trying to get to know me and what I’m all about, you’ll soon

realize I have wide varieties of interests. One of those interests is

advertising. I am fascinated by the way advertisers form creative ways to

put ideas into audience’s heads. One of those ways is to form a brand for a

product or service. Branding is put simply as things (logos, name, slogan)

and differentiate one product from another. You can use a brand and see

where and how it relates to the market by using social media and blogs to

get a better understanding of where one is in the current market.

A company that I follow in the blogosphere world that exudes great

ways of how to form a brand and get that idea out to an audience is called

Worx Branding and Advertising. Worx claims that they provide three

services that a modern day marketer provides. “Brand analysis: A better

understanding of where you are in the market, and what your opportunities

for growth are. Brand Architecture: A better blueprint for your ownable

brand and how to package it across all channels – both internal and

external. Brand Activation: A better optimization of your resources

through the full-service integrated agency inside our walls” (Worx, About

Page). One way Worx gets their content out to their viewers is through

social media. On their home page of their website, one can view posts

from their social media sites in real time. They are constantly updating

information 24/7 about their company; I can’t imagine how many

employers run their social sites. Worx understands the importance of

tapping into social media to help brand themselves and reach their

customers. Other advertising blogs I follow are: Adrants and Adverblog.

Also, a cool media site to check out is MediaStorm.

MediaStorm is another example of efficiently using blogs and social

media to their advantage. They have a special device that they use to

indicate other bloggers who share and embed their videos. They also can

control who uses their content which I believe could be an extremely useful

tool in this day of internet advertising. Advertisers do not have a lot of

control of who views their content and having that control could be very

beneficial.

While analyzing these successful blogs I thought of how I could

brand myself and what content that would be interesting for my viewers. I

approached this concept as an online/interactive resume that future

employers could look at to get an idea of what material I could produce

online. On paigebreedlove.com, my goal was to produce in real time

updates about what I am currently pursuing in my life as well as my

interests and hobbies. Along with these updates, I have links to my other

social media sites and blogs that I have created so that my viewers have

other outlets of starting conversations with me.

One of the other blogs that I have is one called

dancefads.wordpress.com. I created this blog for a class and in turned into

a fun way to express my passion for dance. Not only does this site

articulate that passion, but it also shows my ability to manage a blog and

my ability to place interactive content on the web. Along with the

interactive, the concept of this blog was to constantly follow dance trends

that young college students are interested in. I put simple instructions of

how to do theses certain dances with easy follow along steps.

Now my blog’s may not be everyone’s cup of tea, but it indulges in

my other interests so my viewers can get a sense of diversity when it comes

to my brand. A lot of different things and values make up what is Paige, so

why not express those things on the web as well in my personal life?

Everyone has all types of personalities that are unique and I think it is

important to express those qualities online to better diversify one’s brand.

Overall, my main goal with my own sites is to grab content from

other professionals that are blogging in my field, and create my own

version of that for my own personal brand. I think branding yourself is an

important tool in the job market today. The ability to creatively

differentiate yourself is the reason why people come back to visit your site.

Creating a certain resonance with other bloggers starts an ever important

conversation between the blogger and the audience. Starting these

conversations between the brand and the consumer is what new advertising

is all about.

References:

. "About." worxbranding. The Worx Group, 2012. Web. 19 Mar 2012. <http://www.worxbranding.com/about/>. . "about." MediaStorm. N.p., 2012. Web. 19 Mar 2012. <http://mediastorm.com/about>. Daye, Derrick. "Top Twelve Branding Keys for 2012." Branding Strategy Insider. N.p., December 15, 2011. Web. 19 Mar 2012. <http://www.brandingstrategyinsider.com/2011/12/top-twelve-branding-keys-for-2012.html>.