blog content ideas: 10 easy ways to generate laser-focused ideas for blog content
TRANSCRIPT
Content Marketing:
How To Write To Engage And Attract Your
Marketplace
vWriter.com
Online content works 24/7 to attract people to your
business.
But what should you write about?
Discover 10 easy ways to:
Ensure that your topics attract your target readers
Establish trust and build authority
Generate ideas for compelling blog content
QuoraFind out exactly what your marketplace is searching for
Allows you to select topics related to your niche
Get a regular digest email with the latest questions and
answers on your topics
Can also search for keywords related to your niche
and see questions and answers
Go to Quora - use this information to generate ideas for laser-focused content!
LinkedIn Groups/Facebook GroupsLinkedIn = ‘Facebook for business owners’
Tap into the mindset of your customers
Join groups where your target market hang out
See what questions they’re asking
Then, brainstorm writing topics to contribute the answers to those questions!
(If you sell to consumers rather than businesses, use
Facebook Groups instead in a similar way.)
Forums
Frequent the forums where your customers hang out
Create content that addresses your customers concerns, challenges and questions.
Where Can You Find Relevant Forums?
...Just search for “[your niche] forums” on Google.
Keyword Research
Use Google’s Keyword Tool within Adwords
You can use Adwords even if you don’t advertise
Tap into the type of content your target market is
searching for online
Use Wordtracker For More In Depth Keyword Searches...
Look for long-tail keywords (keywords with 3, 4 or
more words)
Many long-tail keywords work perfectly as titles for
your content
Provides a good chance of ranking well for the
keyword in question
● Enter the words “how to” before different keywords
related to your niche, and...
Again, You Can Then Create The Content To Meet The Demand
Within Your Industry.
Find perfect content-fitting titles!
Survey Your List
Ask your email list what they want to learn
about your niche.
Use a tool like surveymonkey.com to conduct your survey...
Provide an incentive for people to answer.
Why not set up the question on your thank you page after someone joins your list?
● Get new ideas for blog content
You could have a regular flow of new ideas generated by your list.
● Show you’re listening and responsive to their needs and concerns
● Connect more with your list
Customer Questions
● Customer support channels
From…
● Blog comments
● Your social channels
● Or elsewhere…
Create Content That Answers Those Questions!
Link to that content from your FAQ page
Then...
This helps establish trust in the mind of your customers as you’re meeting their needs head on.
Direct customers to the content in future
See what prospects in your target market are talking about
What are their concerns and questions
Search on Twitter using hashtags related to your
niche and scan through the content
Find their questions, concerns, and the type of information they are interested in via comments on blog posts, videos, social posts.
Try clicking through on content too…
Other Blogs In Your Niche
● Use Twitter
How to find them...
● Search on other social media sites
● Search Google for eg. [keyword] blog
Look at the comments that people in your target
market have made
Use Other Blogs To Generate Ideas For Your Own Blog
Create content that answers the questions being
asked
Look for the more popular posts--this is the type of
content that would attract the most engagement
Related Businesses On Social Media
What questions are asked on their Facebook fan page?
What are people wanting to know more about?
What are the conversations taking place or the
comments being made on their Twitter account?
Live Events● Conferences
Live events attended by your marketplace are one of the best places to discover the type of information people in your target market are looking for.
● Trade shows
Tap Into The Mindset Of Your Target Market!
Speak with them directly
Find out ● Where their enthusiasms lie
Listen in on conversations
● What they lack understanding about
● The type of information they’re keen to have access to
Of course, when talking to people, offer them a business card or flyer
with your blog’s address on, as a useful resource they might like to use!
Bonus Tip!Write content that answers a question you found
on Quora, forums, social media, etc.
Post an answer on Quora or wherever you found
the question
In your answer, link back to the content you’ve created for more depth info
Be Sure The Content You’ve Created Is Truly Worthy Of
Linking To...
You’re trying to add value, not just get the click-through!
Get our FREE 7-Step “Be Everywhere”
Online Marketing Blueprint … And Start
Using It For YOUR Business Today!
Go Now To:
vwriter.com/blueprint
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