blog & content tips

Blog & Content Tips

By Michael Spencer, October, 2015.

Write Conversationally

Appeal to the common reader

Don’t try to sell something, just forget that tone completely.

Don’t just Write about your Topic

Don’t just focus on your products or updates on your blog

Write broad articles. If you are a social media company, don’t just write about social media. Write about trends, creativity, digital marketing, future of content online, psychology, etc.

Tap into Influencers

Tap into already existing influencers, mention them, quote them, get connected to an already existing audience.

Guest blog on other blogs, so important!

Be useful & helpful

What would a reader learn in this article?

Try to always provide information and opinions that are relevant to your audience and useful while being helpful.

Useful Content

Will it entertain?

Will it speak to the problems of my audience and offer solutions?

Will it lead to a conversation, a comment, an interaction or potentially an action on the part of the audience?

Good Headlines

Is the headline of the article cheeky and unconventional?

Does the headline provide suspense, intrigue and inherent value (or perceived “missed opportunity” if it’s not read?)

Is the content easy to read?

Does it have good visuals?

Does it have some bullet form for easy reading?

Does it have a point with short readable paragraphs?

Is the Content Focused? Is the topic engaging?

Does the article build momentum for discussion?

Is it controversial or truly inspiring or actually informative?

Good Content Marketers Network with others and build

connections, display passion and actively seek to learn, engage and build rapport with others.

Obsess over quality and watch how content performs, read other blogs and learn from reading and listening to your audience.

Content Strategy Write to a specific persona of your

audience, write literally to them.

Create content often and share it frequently.

Produce some outrageous or surprising content.

Content Strategy

Experiment with new media, see what works for mobile engagement.

Think about writing text, with visual story-telling with embedded micro video to give a complete sensory experience.

Content Utilization Optimization (CUO)

Turn your blog posts into powerpoints, into slideshares.

Turn your Email marketing dialogues into blog posts.


Do surveys with your Email Marketing, and turn the responses into Infographics.

Maximize value of high-post frequency channels: Twitter, Pinterest, Instagram & YouTube.


Get everyone in your company to contribute to your company’s content marketing program.

Hire prolific writers who can brainstorm and produce various content types effortlessly.


Create various kinds of video content, it does not have to be perfect, it has to be human!

Create video about us, product info, FAQ, employee profiles, testimonials. Convert everything to video, if your audience is young (mobile).


Be everywhere, have a growth-hacking and inbound marketing orientation.

Become a social authority on Quora, Reddit, LinkedIn & Instagram + wherever your audience is.

Content Utilization Optimization (CUO) Adopt content marketing and

keyword online tools. Experiment with social media post-planning automation tools.

Brainstorm fresh content marketing ideas every week or even more often for a few minutes with your marketing team.

Content Utilization Optimization (CUO)Embed the following in your articles

at your leisure according to your own style guide:

Quotes Micro-videos Statistics & Infographics Links Names of relevant influencers

Content Utilization Optimization (CUO) Utilize the content of your

audience, brand-advocates and fans in a variety of ways.

Create interaction via campaigns, contests, surveys, altruistic viral campaigns, branded #hashtags and other User Generated Content strategies.