BLOG IMMERSION 101P A R T 1

S O C I A L L Y I N - D I G I T A L M A R K E T I N G A G E N C Y

WHY BLOG?

Blogging is a great way to at t ract your buyer personas.I t a l lows you to rea l ly de l ight your audience , and g ivethem what they want .

The theme of th is ser ies compares swimming toblogging , and how i t is important to immerse yourse l finto the wor ld of b logging.

IMMERSION

When learn ing to swim, i t is important to overcomeyour fears , and immerse yourse l f into the water . Real lyget a good fee l of the temperature and become onewith the water .

B logging is rea l ly s imi lar to th is . Whether you are anexper ienced wr i ter or not , i t ' s important to submergeyourse l f into the wr i t ing and create a betterunderstanding of what is needed.

DELIGHTING

When wr i t ing for a speci f ic audience , i t ' s important tounderstand what de l ights them. Therefore , whenwr i t ing you need to comprehend what i t is youraudience is interested in .

The exper ience of creat ing something that people wantto read and exc i tes them, is s imi lar to the re juvenat ingfee l ing of swimming. I t is a de l ightfu l fee l ing thatbr ings the audience back for more.

MORE TO COME!

This purpose of th is s l ide share is to g ive you a smal loverv iew of how b log immers ion is good for you andyour audience.

Be sure to check back next week for the secondinsta l lment , that wi l l go into fur ther deta i l . Unt i l then ,fee l f ree to check out th is corre lat ing b log! En joy !

Hi l lary Cox:BusinessDevelopmentManager