Blog Ongoing Management & Optimization

Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway, 11th Floor, New York, NY 10019

Make connections, build a community and reap the SEO benefits with a blog on the hotel website. A blog on your hotel website can be an invaluable tool: You can grow website traffic, build brand loyalty and streamline communication between your property and new and returning guests. However, an inconsistently updated blog can work against your online presence: grammatical errors and irregular updates dissuade website visitors from making a connection with the hotel or exploring the website further.

HeBS Digital’s Blog Ongoing Management & Optimization package ensures the content on your blog is always fresh, high-quality, relevant and optimized for ideal search engine placement. With ongoing management, your blog will receive three timely updates each month. These regular updates will engage repeat visitors and attract new potential guests by tying in special offers, upcoming events or seasonal themes. You can recommend themes or work with HeBS Digital’s experienced Copywriting & SEO team to brainstorm topics that will attract attention from site visitors and search engines.

HeBS Digital will keep your blog updated and timely with 3 blog posts a month. Blog posts will be optimized

for the search engines, and will include links to encourage website visits and bookings.

Blog Ongoing Management & Optimization

Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway, 11th Floor, New York, NY 10019

Blog Ongoing Management & Optimization Features: 1. ProfEssionAl CoPywriting:

HeBS Digital’s team of expert copywriters will produce three optimized posts per month for your hotel blog. These posts will be subject to your approval and will include details on special offers, upcoming events or particular onsite features and area attractions. Search engines and potential guests alike value the well-written, informative and relevant content our team will craft.

2. sEo oPtimizAtion:A hotel blog can be a valuable piece of an effective brand defensive strategy or a way to attract new visitors to your hotel site. By infusing fresh, relevant blog copy (especially important since Google released its “Freshness Update”) with researched and proven keyword terms and by optimizing the meta data, the hotel blog becomes a formidable traffic- and ultimately ROI-driving tool.

What Can You Promote Via a Blog? • Upcoming events• Limited-time offers and packages• Area attractions• New on-property features

Benefits of Blog Ongoing Management & Optimization: • Adds interesting and timely

information to your site• Provides a SEO boost through relevant

keyword terms• Keeps your blog fresh with regular

updates• Opens door for additional social media

interaction• Lends clear, consistent voice to all copy• Avoids spelling and grammatical errors• Increases web presence and brand

awareness• Encourages repeat visits to your site• Builds community connections and

loyalty

Back End Features & Benefits: • Secure, password-protected blog

platform• Conducive to design integration with full

website• Easy-to-use editing system• Simple-yet-comprehensive analytics

engine