University of Nevada, Reno

Graduating Business Marketing Student

ALIX LAUB

ABOUT MEI am a creatively driven marketing and graphic design student who believes in using energetic and adventurous ideas as a guide to fulfilling my visions and abilities.

ABOUT ME

ABOUT ME

Graduation : May 2012

Degree: Bachelor of Science, Business Marketing Major

ABOUT ME

• E-portfolio can be found at www.gypsteradventures.wordpress.com

• E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com

@alixlaub

ABOUT MEMarketing Experience : School Projects

2010 International Marketing class• Constructed a marketing feasibility plan for

CamelBak

ABOUT MEMarketing Experience : School Projects

2011 Integrated Marketing Communications class• Developed a marketing strategy for Mt. Rose Ski

Resort

ABOUT MEMarketing Experience : School Projects

2012 E-Marketing class• Team Captain for Google Adword Campaign

executed for Sunridge Golf Course (http://www.unr.edu/nevada-today/news/2012/google-adwords)

ABOUT MEMarketing Interests• Marketing solutions• Social media• E-marketing • Market research• Brand imaging and brand awareness• Consumer relationship management• Advertising • Competitive analysis

ABOUT ME Other Professional Interests and abilities• Graphic Design• Management• Business communication• Finance and accounting• Writing• Spanish

ABOUT ME Outside of the marketing world..• I am a born and raised Lake Tahoe local.• I am an outdoor enthusiast

• I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board.

• I am the owner of an awesome Siberian Husky.• I am inspired by music • I am a highly social, energetic, and adventurous Leo.

WHAT YOU WILL FIND ON MY MARKETING BLOG:

• A highlight of different effective company marketing strategies

• Useful market research websites• Effective online marketing campaigns• Analysis of successful e-marketing strategies • Comparisons of different company’s social media efforts

MAIN FOCUS:• Current effective e-marketing and social media

efforts for the Ski Resort Industry

OVERVIEW OF RECENT BLOG POSTS

• Social Media Efforts : Vail Resorts versus KSL Resorts• Highway to Heavenly E-marketing campaign• Subaru: Triggering an Experience and a Feeling• Local Ski Resort Social Media Efforts• Website Demographics: A Lake Tahoe Ski Resort Comparison

OVERVIEW OF RECENT BLOG POSTS• Social Media Efforts: VAIL vs. KSL

• Vail Resorts : Heavenly, Kirkwood, Northstar• EpicMix Mobile Application• Leader in social media efforts

• KSL Resorts: Alpine Meadows, Squaw Valley• Relatively minimal social media efforts

OVERVIEW OF RECENT BLOG POSTS• Highway to Heavenly Marketing Campaign

• Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign.

• Promotes customer-based marketing• Builds brand awareness• Customer loyalty• Effectively reaches target demographic

OVERVIEW OF RECENT BLOG POSTS• Subaru: Triggering an Experience and a Feeling

• Subaru creates an online application to increase social media efforts with use of customer-created viral videos.

• Customer-based marketing strategy• Builds customer loyalty • Builds customer interaction• Excellent source of market information• Effectively reaches target demographic

OVERVIEW OF RECENT BLOG POSTS• Local Ski Resort Social Media Efforts

• Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis.

• Compares Facebook, Twitter, and Klout.• Measures Facebook fans• Measures Facebook engagement• Measures Twitter followers• Measures Klout influence

• Heavenly is the leader in social media out of any ski resort in the world.

OVERVIEW OF RECENT BLOG POSTS• Website Demographics: A Lake Tahoe Ski Resort Comparison

• Using www.Alexa.com in order to obtain free, and useful market information.

• A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies

• Comparing website demographics• www.skialpine.com• www.skiHeavenly.com• www.Northstarattahoe.com

THE ENDDon’t forget to check out my e-portfolio!