blog post to essay at blogher '13
DESCRIPTION
Blog Post to Essay at BlogHer '13TRANSCRIPT
Turning Blog Posts into Published Essays
#BH13EssayINTERNET SSID: BlogHer | No Password
Required
Turning Blog Posts into Published Essays
RITA ARENSBlogHer.com, @ritaarens
INSTRUCTOR
#BH13EssayINTERNET SSID: BlogHer | No Password
Required
Before You Write Anything: Define Success for You
• Featured on a national media website (ex: BlogHer)• National magazine/newspaper essay• Local newspaper op ed/magazine essay• Anthology essay• Viral online • Writing something you know is good/peer respect START
HERE
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Before You Start, Know You’re Going to Have to Revise
Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something – anything – down on paper. A friend of mine says that the first draft is the down draft – you just get it down. The second draft is the up draft – you fix it up. You try to say what you have to say more accurately. And the third draft is the dental draft, where you check every tooth, to see if it’s loose or cramped or decayed or even, God help us, healthy.“ – Anne Lamott
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The First Draft
• You’re not creating the sculpture, you’re making the clay.• Don’t focus on making the first draft good, just get it out.• Let it sit before you go back to revise.
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Get Personal
Why do you care about this topic?
“… part of our trust in good personal essayists issues, paradoxically, from their exposure of their own betrayals, uncertainties, and self-mistrust.” -- Phillip Lopate, “The art of the personal essay”
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You Can Take It Too Far
Don’t overshare for its own sake:• You also need to bring greater meaning to your own story, a
larger point that will make it interesting to people who don't know you.
• Don't confuse being confessional or exhibitionistic with being a good essayist; good essayists make the personal universal and meaningful.
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The Hook
Begin at the beginning: With a point of conflict, desire, change, crisis or questioning for the author
• Get rid of the “verbal throat clearing”Draw us in from the opening line:
• Anecdote or an image • Dialogue or a direct quote• Create a scene
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Possible Opening Hooks
• Anecdote or incident• Background• Character sketch• Conflict (explicit or implicit)• Puzzle/question• Gripping metaphor or image
• Provocative statement• Paint a word picture• Promise of benefits to the
reader• Startling fact• Well-known quotation or
maxim (turned on its head)
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You Need to Have a Thesis to Make a Point
• Otherwise, it’s not an essay• Not just for academic papers!• Shows what this piece of writing will be about• Connects introduction to the other anecdotes to come• Will be what the conclusion addresses
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Separating the Merely Entertaining from the Essay
• Does the author give the necessary background context the reader will need to make sense of the story?
• Does this information come soon enough that we are not confused or frustrated?
• Is there too much background information — does background threaten to overwhelm the main story?
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How to End
• Whatever comes up in your introduction and your thesis should be addressed in the conclusion
• Does the conclusion actually conclude or resolve the writer’s goal?
• Is it clear that the writer has explored the topic thoroughly and discovered something or somehow changed in the process?
• Does the conclusion relate to issues and images raised in the introduction and throughout?
• Does the conclusion resist the urge to tidy things up nicely?
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What Kills a Stand-Alone Essay
• Carryover from the post the day before tacked on the beginning or end
• Mention of bloggy names of characters with no explanation • Verbal throat-clearing• Length• Lack of focus/loose angle• Burying the lede
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What to Look for in Structural Revisions
How honestly and thoroughly do you explore the tension?• Do you explore/allow for the points that are different than
yours?• Do you gloss over the difficult parts?
• Or do you write them, even if they don’t present you in the best possible light?
• Do you simply complain, or do you try to find deeper meaning?
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What to Look for in Structural Revisions
“Write an I.O.U. to your soul to capture something that only you could have noticed about a story.”
—Robert Krulwich, NPR
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What to Look for in Editorial Revisions
• Look through your draft for hints that you are backing off (“I don’t know why”; “that’s just the way things are … ”)
• Take your emotional temperature as you read• Don’t let outward intimacy masquerade as honesty (sex,
confessional, nudity, etc.)• Watch for passive language
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What to Look for in Editorial Revisions
• Eliminate “to be” • Watch for “I felt, I thought”• Watch for adverbs – use better verbs• Replace some instances of “s/he said” and “s/he told me,” with
the actual dialogue.
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What to Look for in Editorial Revisions
• Cut every sentence that doesn’t relate to your thesis in some way.
• Cut every word that doesn’t need to be in the sentence to convey the meaning.
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Just Delete These
• On the basis of• To a large extent• In the neighborhood of• For the reason that• Subject to• Along the lines of• For the purpose of• At this point in time• With respect to
• With a view to• In the event that• In terms of• On the grounds of• Provided that• In accordance with• To conclude• On a daily basis
#BH13EssayINTERNET SSID: BlogHer | No Password
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Turning Blog Posts into Published Essays
RITA ARENSBlogHer.com, @ritaarens
INSTRUCTOR
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks