blog post to essay at blogher '13

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Turning Blog Posts into Published Essays

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Blog Post to Essay at BlogHer '13

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Page 1: Blog Post to Essay at BlogHer '13

Turning Blog Posts into Published Essays

Page 2: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

Turning Blog Posts into Published Essays

RITA ARENSBlogHer.com, @ritaarens

INSTRUCTOR

Page 3: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

Before You Write Anything: Define Success for You

• Featured on a national media website (ex: BlogHer)• National magazine/newspaper essay• Local newspaper op ed/magazine essay• Anthology essay• Viral online • Writing something you know is good/peer respect START

HERE

Page 4: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

Before You Start, Know You’re Going to Have to Revise

Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something – anything – down on paper. A friend of mine says that the first draft is the down draft – you just get it down. The second draft is the up draft – you fix it up. You try to say what you have to say more accurately. And the third draft is the dental draft, where you check every tooth, to see if it’s loose or cramped or decayed or even, God help us, healthy.“ – Anne Lamott

Page 5: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

The First Draft

• You’re not creating the sculpture, you’re making the clay.• Don’t focus on making the first draft good, just get it out.• Let it sit before you go back to revise.

Page 6: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

Get Personal

Why do you care about this topic?

“… part of our trust in good personal essayists issues, paradoxically, from their exposure of their own betrayals, uncertainties, and self-mistrust.” -- Phillip Lopate, “The art of the personal essay”

Page 7: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

You Can Take It Too Far

Don’t overshare for its own sake:• You also need to bring greater meaning to your own story, a

larger point that will make it interesting to people who don't know you.

• Don't confuse being confessional or exhibitionistic with being a good essayist; good essayists make the personal universal and meaningful.

Page 8: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

The Hook

Begin at the beginning: With a point of conflict, desire, change, crisis or questioning for the author

• Get rid of the “verbal throat clearing”Draw us in from the opening line:

• Anecdote or an image • Dialogue or a direct quote• Create a scene

Page 9: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

Possible Opening Hooks

• Anecdote or incident• Background• Character sketch• Conflict (explicit or implicit)• Puzzle/question• Gripping metaphor or image

• Provocative statement• Paint a word picture• Promise of benefits to the

reader• Startling fact• Well-known quotation or

maxim (turned on its head)

Page 10: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

You Need to Have a Thesis to Make a Point

• Otherwise, it’s not an essay• Not just for academic papers!• Shows what this piece of writing will be about• Connects introduction to the other anecdotes to come• Will be what the conclusion addresses

Page 11: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

Separating the Merely Entertaining from the Essay

• Does the author give the necessary background context the reader will need to make sense of the story?

• Does this information come soon enough that we are not confused or frustrated?

• Is there too much background information — does background threaten to overwhelm the main story?

Page 12: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

How to End

• Whatever comes up in your introduction and your thesis should be addressed in the conclusion

• Does the conclusion actually conclude or resolve the writer’s goal?

• Is it clear that the writer has explored the topic thoroughly and discovered something or somehow changed in the process?

• Does the conclusion relate to issues and images raised in the introduction and throughout?

• Does the conclusion resist the urge to tidy things up nicely?

Page 13: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

What Kills a Stand-Alone Essay

• Carryover from the post the day before tacked on the beginning or end

• Mention of bloggy names of characters with no explanation • Verbal throat-clearing• Length• Lack of focus/loose angle• Burying the lede

Page 14: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

What to Look for in Structural Revisions

How honestly and thoroughly do you explore the tension?• Do you explore/allow for the points that are different than

yours?• Do you gloss over the difficult parts?

• Or do you write them, even if they don’t present you in the best possible light?

• Do you simply complain, or do you try to find deeper meaning?

Page 15: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

What to Look for in Structural Revisions

“Write an I.O.U. to your soul to capture something that only you could have noticed about a story.”

—Robert Krulwich, NPR

Page 16: Blog Post to Essay at BlogHer '13

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Required

What to Look for in Editorial Revisions

• Look through your draft for hints that you are backing off (“I don’t know why”; “that’s just the way things are … ”)

• Take your emotional temperature as you read• Don’t let outward intimacy masquerade as honesty (sex,

confessional, nudity, etc.)• Watch for passive language

Page 17: Blog Post to Essay at BlogHer '13

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Required

What to Look for in Editorial Revisions

• Eliminate “to be” • Watch for “I felt, I thought”• Watch for adverbs – use better verbs• Replace some instances of “s/he said” and “s/he told me,” with

the actual dialogue.

Page 18: Blog Post to Essay at BlogHer '13

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Required

What to Look for in Editorial Revisions

• Cut every sentence that doesn’t relate to your thesis in some way.

• Cut every word that doesn’t need to be in the sentence to convey the meaning.

Page 19: Blog Post to Essay at BlogHer '13

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Required

Just Delete These

• On the basis of• To a large extent• In the neighborhood of• For the reason that• Subject to• Along the lines of• For the purpose of• At this point in time• With respect to

• With a view to• In the event that• In terms of• On the grounds of• Provided that• In accordance with• To conclude• On a daily basis

Page 20: Blog Post to Essay at BlogHer '13

#BH13EssayINTERNET SSID: BlogHer | No Password

Required

Turning Blog Posts into Published Essays

RITA ARENSBlogHer.com, @ritaarens

INSTRUCTOR

Page 21: Blog Post to Essay at BlogHer '13

“BlogHer is a snake meal of

ideas in a wonton wrapper of

love. Afterwards you need a 2-

day nap, then it nourishes you

for a year.”– @debontherocks