Ashley NowlinLeah Chen

Meghan GarveyStephen Enns

Why we Selected BlogsBlogs are very popular in today

today's cultureThey are also very easy and

convenient to useA few members of our group have

blogs and use them daily.

Elements of a blog.According to Pyra Labs Blogger, "A blog is a

web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal.”

Blogs should have: A blogging strategy An about “you” section A comment policy Last but not least; a personal touch

How Do People Use Their Blogs?

technorati.com

Blogs In BusinessPurpose of business blogs: to promote

the business in marketing and advertising as well as establish a better relationship with customers and prospective customers  

Business blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers

Helps get a businesses name out there

Benefits of blogs in businessBlog software is easy to use.Blogging is a low-cost method of having a web

presence.Updating the weblog is a much quicker process

than having a web designer make changes.Business blogs allow you to share your

expertise and knowledge with a larger audience.

Allows community building and marketing capabilities.

Examples of Business Blogsiblogbusiness.com

fastlane.gmblogs.com

forums.verizon.com

blog.chryslergroupllc.com

Coca Cola Business Blog

Business Blog Videohttp://www.youtube.co

m/watch?v=9MIPtnddLwY&feature=channel

The Purpose of Personal The Purpose of Personal BlogsBlogs

Personal blogs give bloggers a place to share their thoughts.

Blogs can become just like a social networking site.

Blogs allow people to collaborate and share new ideas

The Benefits of a Personal The Benefits of a Personal BlogBlog

A personal blog gives you a voice to contribute to the world

Blogging is good for youBlogging is enjoyable for you and for your

readersAllows you to express yourself.

Examples of Personal Blogs

Tumblr.com

Wordpress.com

Blog.Com

Blogger.Com

Discoveries & Important Technology

Blogs are easy to use and widely accessibleAround 126 million blogsBloggers use of various social media tools is

expandingBlogging is something that takes place world-wide

technorati.com

Summary of key pointsSummary of key pointsBoth business and personal blogs are quick

and easy to use.Business blogs help advance your company

and make it easier to gain clientele.Most blogs are free; If they are not free , blog

software is usually very cheap and inexpensive.

Allows online communities to be built and maintained.

Most major companies have blogs.

References Baker, Stephen. "A Brief History of Blogging." Business Week (2009): 74-75.

Collier, Mack. "Ten Elements Every Company Blog Should Have | MarketingProfs Daily Fix Blog." MarketingProfs Daily Fix. 25 Nov. 2008. Web. 22 Nov. 2010. <http://www.mpdailyfix.com/ten-elements-every-company-blog-should-have/>.

Newmedia. HHS Blog Guidance. 22 11 2010 <http://newmedia.hhs.gov/resources/blog_guidance.html>.

Paz, Itay. "Understanding The Purpose Of Business Blogs." OMNI Community Credit Union ONLINE. 11 June 2007. Web. 22 Nov. 2010. <https://www.omnicommunitycu.org/rc_news_information.php?arID=173>.

Poyntz, Nick. "History of Blogs." History Today (2010): 37.

Sobel, Jon. State of the Blogosphere 2010. 03 Nov 2010. 22 11 2010 <http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/>.

Ward, By Susan. "Why A Business Blog? - Business Blogs FAQ." Small Business Canada - Starting a Small Business - Small Business Articles. Web. 19 Nov. 2010. <http://sbinfocanada.about.com/cs/blogarticles/f/whyblog.htm>.

Zahorsky, From Darrell. "What a Business Blog Can Do For You." Small Business Information – Advice, Resources and Tips for Running and Growing a Small Business on About.com. Web. 19 Nov. 2010. <http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm>.