blog slide share #2
TRANSCRIPT
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5 Ways to Integrate
Into Your Content Strategy
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5 Ways to Integrate
[SLIDESHARE]Into Your Content Strategy
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What is SlideShare? Largest community for posting and sharing presentations
Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more
Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers
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What to Post?
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1. INDUSTRY REPORTS
• Summarize key
information
• Add visuals
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2. PRESENTATIONS
• Allows your presentations to
be seen by a wider, relevant
audience
• Easily upload slides
• Add to relevant category (ex:
business, marketing, finance)
• Share to social channels
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3. REPURPOSE CONTENT
Blogs White Papers
eBooks
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4. VISUAL CONTENT
Quotes Videos Infographics
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5. WEBINARS
• Choose a trending
topic
• Add audio narration
• Easily share slides with
participants
• Share easily on social
channels
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Why implement SlideShare?
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70 Million
Professional Users (slideshare)
One of the top
100Most viewed websites (slideshare)
5x more traffic
from business owners than other social media
(slideshare)
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Increase Visibility • New posts go to the homepage
• Add to category page
• Seen by wider audience
• Over 70% of SlideShare traffic comes from targeted search
Integrates with other platforms
• Hubspot
• Google Hangouts
• Oracle
• Marketo
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Gate Content
• Increases leads
• Capture contacts information
Utilize Analytics
• Measure
• Improve
• See who is viewing your
presentation
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Shareable • Posts easily to social media
• Can be embedded in other channels (blogs, website,
Improves SEO
• Creditable website domain
• Increases backlinks
• Improves referrals by adding links back to your site
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RECOMMENDATIONS
Include link back to your website
Optimize for SEO
Make it eye
catching
Focus on the
1st slide
Add a
CTA
Post relevant content
ENGAGE
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