Technical Communication

Kamal Subedi

BBA 4th SemesterThursday, December 31, 2015

Blog

• The word blog is a shortened form of Web log or Weblog;estimates suggest that there are over 70 million blogs.

• One way to start your own blog is through:

– WordPress (www.wordpress.com)

– Blogger (www.blogger.com)

– Tumblr (www.tumblr.com)

• Another drag-n-drop site design and hosting service that goesbeyond the blog is Squarespace (www.squarespace.com)

• A blog is a Web-based journal in which “bloggers” can postentries (displayed from the most recent to the initial posting)that express opinions, provide information, and respond toother bloggers on subjects of mutual interest.

Drag and Drop Blog Builder

Archives 23rd December, 2015

Blog

• A blog is a Web site with journal entries on any imaginable

topic usually written by one person, although some blogs

feature multiple commentators.

• Typically, readers leave feedback.

• The biggest advantage of business blogs is that they potentially

reach a far-flung, vast audience.

Blogs are online journals used

by companies to communicate

internally with employees and

externally with customers.

“”

How to Decrease Email Overwhelm in 2016–The First Step

“A man is rich in proportion to the number of things he can afford to let alone.”

– Henry David Thoreau

I’m often asked how to handle email overwhelm. While I do use some great

apps to help stem the flood, the most important shield is still low-tech:

a rock-solid email auto responder. This tool allows you to ignore some or all

correspondence. Answering every inbound email faster might seem like the

cure-all,

but it’s a Pyric victory. Robert Scoble observed long ago what is now standard:

for each email he responds to, he gets ~1.75 in response! It’s an unwinnable

game of whack amole. The only sustainable solutions involve selective

ignorance.

Step 1: Answer fewer email

(or “Ignore more email”).

Step 2: Give your email address to fewer people (or “Use a decoy email that

goes to your assistant”).

By: Tim Ferriss December 23, 2015.

Types of Blog Posts

• Personal Blog

• Professional Blog

• Institutional Blog

• Topical Blog

– Topical blogs cover every possible subject under the sun i.e.

• Mp3 Blog

• Fiction Blog

• Vlogs

Home Politics Technology Science Sports

How Companies Use Blogs

• The potential applications of blogs in business are vast.

• Corporate blogs usually invite feedback and help build

communities.

• Specifically, companies use blogs for public relations,

customer relations, crisis communication, market research,

viral marketing, internal communication, and recruiting.

Tips for Blogging

• Identify your audience

• Find a home for your blog

• Craft your message.

• Make “blog rolling” work for you

• Attract search engines by choosing the right keywords.

• Blog often.

• Monitor the traffic to your site.

• Seek permission.

• Stay away from inappropriate topics.

Reference: Essentials of Business Communication, Mary Ellen Guffey, Dana Loewy

Elements in a Blog

• Title

• Abstract

• Body

• Post Date

• Comments

• Categories

• Permalink

• Trackback and pingback

• RSS (Rich site summary) feed

Things to remember

• All blogs are website but all website are not blogs

• Some new bloggers say, “I wrote five blogs today.” Actually

they wrote five entries in their blog.

• Website needs the knowledge of the html codes but blogs

requires no coding. The drag and drop options enables the user

to add the content easily.

Thank You