CURLS#LOVEYOUR

Dove Rocks Its Woldwide Public Unveiling of Emojis to Celebrate Multicultural Beauty

www.beblogalicious.com

b seen, b heard... with The bLink Marketing Network

4.2 MillionTotal Reach Total Views 6.4M Impressions

438,704

Blogalicious executed a two-prong approach that included; an Influencer Social Media Campaign aswell a a Twitter Party to introduce the #LoveYourCurls emojis to all. The outcome... Twitter trends,millions reached and lots of curls… oh my!

It was koily-confidence personified, IRL (that’s “in-real-life”) and in the social media-sphere. With anoutstanding total reach of 4.2M, total views of 438,704, and a Twitter Party that trended with 6.4Mimpressions and 619 contributors (just to give a little extra “umph”) it's safe to say #LoveYourCurlswas a sweet success! We know that women everywhere are loving their curls and are excited that acompany like Dove understands their beauty and consumer needs, which is sure to add continue ROI…go Dove!!!

Trended on Twitter

The Challenge

The Results

Dove reached out to The b-Link Marketing Network for direction, inspiration and ideas on how to execute itspublic launch of the #LoveYourCurls Campaign and introduce its super fun, confident, koily, proud, beautiful andwavy emojis to the world.