blogger outreach, digital pr & influencer discovery with majestic seo
DESCRIPTION
Mel Carson's presentation from Brightedge's #Share13 event in San Francisco on how to use Majestic SEO for Digital PR and influencer discovery. Going beyond links for link building and showing how important relationships between links and people are in discovering influencers and helping blogger outreach strategies.TRANSCRIPT
Loving Links Beyond SEO
@MelCarson
@MelCarson
@MelCarson
A Little Background…• “Link Intelligence” Tool
• Privately owned search engine with a distributed crawler
• Crawls 4 billions URLs a day
• Seen over 4.5 TRILLION URLs
• Knows who links to who
• Scores each link with “Flow Metrics”
• Used for SEO and Digital PR
@MelCarson
Links Are About Relationships
@MelCarson
@MelCarson
Quark Expeditions Example
@MelCarson
Quark’s Majestic Summary
@MelCarson
Explaining Flow Metrics
@MelCarson
Explaining Flow Metrics
@MelCarson
Competitor Analysis
@MelCarson
Competitor Analysis
@MelCarson
Quark’s Majestic Link Map
@MelCarson
Influencer Discovery
@MelCarson
@MelCarson
Dodgy Links
@MelCarson
Dodgy Links
@MelCarson
More Digital PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Beijing vs. Johannesburg
joburg.org.za beijing.gov.cn
Comparing Geographies
Predicting UK and French Elections
Majestic & Link Data is Not Just for SEO
• Influencer Discovery
• Digital PR
• Spotting Commercial Opportunities
• Uncovering Geographic Deficiencies
• Predicting Stuff
