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Best Practices for Successful Blogging

Cordell M. Parvinhttp://www.cordellparvin.com

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What is a Blog

Your Blog is a Conversation with Your Reader2

Three Distinct Audiences

3Readers are Clients/Potential Clients

4Social Media Shares

Three Distinct Audiences

5Search Engines

Three Distinct Audiences

4

Blog With Purpose

Who is Your Intended Reader?

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Blog With Purpose

Why Should Your Reader Care?7

Blog With Purpose

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6

Blog With Purpose

What is the Reader Take Away?9

7

Blog With Purpose

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What Do You Want Reader to Think of You and Your Law Firm?

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Your Reader

Skims - High % Never Get to End11

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Your Reader

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13Your Potential Clients Want More

Your Reader

Blog Post Needs

Essential Ingredients14

Blog Post Needs

Magnetic Headline15

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Magnetic Headline

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Magnetic Headline

Magnetic Headline

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Magnetic Headline

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Magnetic Headline

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Headlines in Reader

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Blog Post Needs

Open With a Bang22

Open With a Bang

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Question

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Open With a Bang

Share Anecdote

4545Two Most Important Words

You Because

Persuasive Words

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Blog Post Needs

Good Sentences26

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PromiseBrevity

Readable

COPY

Blog Post Needs

Killer Bullet Points / Lists

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Killer Bullet Points / Lists

. . .

. . .

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Blog Post Needs

Exquisite Subheads

Exquisite Subheads

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Blog Post Needs

Readability

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Readability

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Short Paragraphs

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Image or Video

Short

ParagraphsLinks

Short Sentences

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Blog Post Needs

Tell a Story

Tell a Story

Tell a Story

Blog Post Needs

Internal Cliffhangers

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Internal Cliffhanger

Blog Post Needs

Arresting Image

Arresting Image

Arresting Image

Arresting Image

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Blog Post Needs

Compelling Video

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Compelling Video

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Blog Post Needs

Close in Style

Close in Style

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Close in Style

Close in Style

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Close in Style

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Blog Post Needs

Be Authentic

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Be Authentic

Show Some Emotion

Be Authentic

Be Authentic

Be Authentic

High Concept Blogging

Unique Perspective55

High Concept Blogging

Your Voice - Connect with Your Readers56

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BlogsAbout How

to Blog

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Logistics

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Frequency

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Post Regularly and Consistently

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Blog Topics

How Do You Pick the Topic?64

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Blog Topics

Problems, Opportunities, Changes65

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Blog Topics

Breaking News66

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Sources to Find Topics

Your Billable Work67

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Sources to Find Topics-Flipboard

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Sources to Find Topics-Zite

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Sources to Find Topics-Google Alerts

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Get Clients / Referral Sources

Guest Post

Guest Post

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Guest Post

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Guest Post

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. . .

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Your own!

Sources for Images

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2

Share

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Boost Content

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Boost Content

Within First 24 Hours

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Share

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Share

HootSuite

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Share

buffer

4

Share

81via Blog Posts

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LinkedIn Blogging Platform

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LinkedIn Blogging Platform

Share

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Share

Make it Easy to Print85

For More Information

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Available on Slideshare or iTunes

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Cordell M. Parvinhttp://www.cordellparvin.com