blogging 101 how to start a blog for your business new template (2)
DESCRIPTION
A basic guide to starting a blog for your businessTRANSCRIPT
presented by Bryan W. Alaspa, K Squared Communications, Inc.
How to Start Blog for Your Business
K Squared Communicationswww.ksqrd.com
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What is A Blog?!?WEB LOG
WEBLOG
BLOG
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What is a Blog?!?A Diary
A Place for Photos
A Video Log or VLOG
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As Far as Business is Concerned…
It’s a Way to Connect With Your Customers, Vendors and Others In Your Industry
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Why Should You Start a Blog?Explain Company Products ConversationallyProvide Company Information Easily and CheaplyGive Customers a Better Understanding of Your Company“No-Pressure” Way to Interact with CustomersCan Give You Insight Into Customer NeedsCan Help You Determine Areas of Focus for Your Company
But Wait, there’s More…
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More Reasons…Help You Develop New Products and ServicesCan Make Your Company “Come Alive”Make Your Company Seem More ApproachableHelp You Build “BUZZ” About Your Company and New Products and Services.Gives Your Company a VoiceIT’S CHEAP!
Most Blog Sites are FreeCan Be Added to Your Existing Site
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Isn’t it Complicated?It Doesn’t Have to Be… Success Story #1
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How Do You Get Started?
Start Thinking…. What Do You Want to Write About?
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Success Story #2What To Write About…
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With that In Mind…Think About What You Want to Write About…
Pick a NicheInstead of “Travel” Maybe “Caribbean Cruises”
What Do YOU Want to Write About?Can You Write Consistently?Do You Have An Opinion on that Topic?Will Anyone Be Interested?
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What Will YOU Consider Success?Don’t Do it for the Money
Don’t Do it to Get Famous!
Do it to Connect and Communicate
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What Will YOU Consider Success?
The Best Use of A Blog:A Method of Bringing Attention to Yourself and Your Business and to Communicate with Customers
NOT as Some “Get-Rich-Quick” Scenario
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Picking the Right FormatDecision Time!
Do You Want Your Blog as Part of Your Existing Site?
Or Do You Want it On a Third Party Server?
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What’s the Difference?Adding a Blog Page to your Existing Site:
Brings People Right to Your SiteCan Jump to Another Page EasilyCan Easily Go from Blog Page to Buying Products and ServicesIt’s an Easy Way to Update Your Company Site
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Remember the Name…Wordpress.org
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Using a Third Party
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A Personal Example…
The Main Page of My Own Website
The Blog Part of My Site
It's Hosted by a Third-Party Site
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Why use a blog hosting site?
There’s Almost No Effort to Set UpJust Go Out and Sign Up
You Don’t Need a ProgrammerThe Sites are Very Intuitive
The Hosting Site Provides Tools You Can Use to Write, Promote and Design Your Blog
You Don’t Need to Know Any Programming Languages.
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What to Do Next: Write
But Before You Write a Word…THINK
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Flashback! Some Things To Ponder
What Is My Blog About?What Niche Did I Pick?
What Did I Want to Write About?Can I Write About it Consistently?What’s My Opinion On that Topic?Will Anyone Be Interested?
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How Do You Get an Audience?The MOST Important Thing to Remember!
WRITE
WRITE
WRITE
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How Do You Get an Audience?
Take Some TimeTo Consider the Design
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Some Other Things…Set Up an RSS (Really Simple Syndication) Feed.
Lets People to “Subscribe” to Your Blog FEEDBURNER.COM
The Icon Looks Like this
What it Looks Like On Your Blog
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Know the Term: Social Bookmarking
Post Links to Your Blog Articles
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Add “Chicklets”
Pieces of Code You Can Add to Each Blog Pieces of Code You Can Add to Each Blog Entry – Allows Fans to Post Your Blog Entry – Allows Fans to Post Your Blog Article to Social Bookmarking SitesArticle to Social Bookmarking Sites
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Some Success Stories
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Another Success Story…
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Outside of Travel Successes
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Some Potential PitfallsExpecting Too Much, Too Fast
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Some More PitfallsAttacking Negative Comments
OrOrdering a Cease and Desist
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Just a Few More PitfallsTalking About Unrelated Things Stay On Topic – It’s Why the Readers
Are ThereGetting Too Personal
Your Readers Don’t Need to Know About It – Keep It Professional
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Next stepsGo Out and…
THINK!
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