blogging 101 webinar 7.13.10
DESCRIPTION
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.TRANSCRIPT
Blogging 101: Grow Business with Blogging
messagemedium.com
Blogging 101Grow Your Business through Blogging
with
Maisha WalkerPresident, message medium
“The Internet Strategist” Inc. magazine
Sponsored by:
Blogging 101: Grow Business with Blogging
messagemedium.com
Maisha Walker, President & Founder
13 Year Internet Strategist
Started programming at 9 years old
Background in Finance & Direct Marketing
Published Author & Columnist
Inc. magazine’s “The Internet Strategist”
Published book author “Web Site Fundamentals for Entrepreneurs”
Expert Media Source Wall St. Journal, Entrepreneur, Business Week
Lecturer, Speaker & Trainer Princeton University, Columbia University
“Maisha Walker has so much experience that she is like a computer
cyberspace encyclopedia!”
-- a happy student
Blogging 101: Grow Business with Blogging
messagemedium.com
what is message medium?
Now… I help businesses Create & Control their Digital Presence
Internet Marketing Plans, Consultations & Training
Web site design, development & maintenance
Internet marketing implementation Internet Marketing Plans Search Engine Optimization & Advertising Social Media Marketing & Blogging Email Marketing Link Building and Online PR Site Usability & Heuristics Conversion Analysis
Blogging 101: Grow Business with Blogging
messagemedium.com
Our Goals for Today
Get a free blogging white paper
Blogging 101: Grow Business with Blogging
messagemedium.com
Our Goals for Today
Get a free blogging white paper Learn to Leverage Blogging
Blogging 101: Grow Business with Blogging
messagemedium.com
Our Goals for Today
Get a free blogging white paper Learn to Leverage Blogging
Get Answers
Blogging 101: Grow Business with Blogging
messagemedium.com
Do you Have a Web site?
Do you have a blog?
Answer to the right
Don’t forget to click the submit button!
Do you have a Web Site or Blog?
Blogging 101: Grow Business with Blogging
messagemedium.com
How is a blog different from a Web Site?
Chronological/Real Time
Education vs. selling
Personal – identifies writer/voice
2-way Interaction – encourages participation
Blog vs. Web Site
Blogging 101: Grow Business with Blogging
messagemedium.com
What can you do with a blog?
What can you do with your blog?
Publish content called “posts” (text, images, video and audio)
Enable & moderate comments from visitors
Publish RSS Feeds
Configure appearance & layout
Track statistics
Sell advertising space
Automatically publish to an email list
Blogging 101: Grow Business with Blogging
messagemedium.com
How can a blog help my business?
1. Branding
2. Advertising
3. Leads
4. Sales/eCommerce
Blog vs. Web Site
Blogging 101: Grow Business with Blogging
messagemedium.com
Benefits of Blogging
Why Blog?
Intimacy
Building Community
Search Engine Optimization
Market Research
Credibility
Differentiation
Networking
Customer Loyalty & Customer Service
Share Case Studies
Reusable Content
Consistent Presence
Advertising Revenue
Blogging 101: Grow Business with Blogging
messagemedium.com
Generally 4 Things to Consider
Should I Blog?
Goals
Topics
Ability to market
Technology
Blogging 101: Grow Business with Blogging
messagemedium.com
Should I Blog?
What makes good content?
Unique Topic
Topics broad enough
Unique Voice/Personal Style
Blogging 101: Grow Business with Blogging
messagemedium.com
You Must Spend Time Marketing Your Blog
Should I Blog?
Twitter / Facebook / LinkedIn
Search Engine Optimization
Commenting on Other People’s Posts
Guest Blogging
Cross-Marketing on your Web site
Link Building
RSS Feeds
Offline Marketing
Reading Site Statistics
Good Design
Good, Unique Content
Blogging 101: Grow Business with Blogging
messagemedium.com
Self-hosted blog vs. free blog
Should I Blog?
Free (WordPress.com)
No CostNo Software Maintenance
Limited DesignsLimited PluginsCannot Sell Ads
Limited OwnershipLimited Customer ServiceShared Branding
Self Hosted (WordPress install)
Monthly Hosting Cost Software Maintenance Cost
Full Design ControlFull Plugin ControlCan Generate Ad Revenue
Full Control/OwnershipPaid Customer ServiceOnly Your Brand
Blogging 101: Grow Business with Blogging
messagemedium.com
More Resources
Read my Inc. Magazine Column “The Internet Strategist” www.inc.com/Maisha-Walker
Attend an Upcoming Event or Classwww.messagemedium.com/classes.htm
To Reach Me
Maisha Walker: www.LinkedIn.com/in/maishawalker [email protected]